ATHM SEC Filing News — Autohome Inc.

Latest SEC filings for Autohome Inc. (ATHM) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-01.

Autohome Inc. operates as an online destination for automobile consumers in the People's Republic of China. The company delivers interactive content and tools to automobile consumers through its websites, autohome.com.cn, che168.com, and ttpai.cn on PCs, mobile devices, mobile applications, and mini apps. It also provides media services, including automaker advertising services and regional marketing campaigns; and leads generation services comprising dealer subscription services, advertising se…
Sector: Communication Services Industry: Internet Content & Information Market Cap: $2.3B
20
Total Filings
0
Bullish Classifications
10
Bearish Classifications
11
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for ATHM currently lean bearish. Of the 20 filing records displayed, 10 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
ATHM Filing Activity Snapshot 2026-03-31 — 2026-10-01
Insider Transactions (Form 4)
0 buys vs 10 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$182.3K
Long Quan · 2026-09-30
8,600 shares · Form 144
Form 144 Notices
9
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 11 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 11 filings in this group are Form 4s for Autohome Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 11 insider filings shown, the breakdown is 10 open-market sale and 1 compensation award. 10 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×10
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Compensation award ×1
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Form 4 Open-market sale Insider Selling 2026-10-01

ATHM insider Zeng Yan (Chief Financial Officer) sold 9,316 shares (~$49.3K)

Zeng Yan, listed as Chief Financial Officer at Autohome Inc., reported an open-market sale of 9,316 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 9,316 $5.29 $49.3K
Filing: Form 4 (Insider Transaction) Insider: Zeng Yan (Chief Financial Officer) Shares: 9,316 Est. Value: $49.3K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-10-01

ATHM insider Xiang Bibo (Chief Technology Officer) sold 5,588 shares (~$29.5K)

Xiang Bibo, listed as Chief Technology Officer at Autohome Inc., reported an open-market sale of 5,588 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 5,588 $5.29 $29.5K
Filing: Form 4 (Insider Transaction) Insider: Xiang Bibo (Chief Technology Officer) Shares: 5,588 Est. Value: $29.5K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-10-01

ATHM insider Long Quan (Director) sold 34,400 shares (~$181.9K)

Long Quan, listed as Director at Autohome Inc., reported an open-market sale of 34,400 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 34,400 $5.29 $181.9K
Filing: Form 4 (Insider Transaction) Insider: Long Quan (Director) Shares: 34,400 Est. Value: $181.9K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-02

ATHM insider Fang Xing (Director) sold 1,568 shares (~$8.7K)

Fang Xing, listed as Director at Autohome Inc., reported an open-market sale of 1,568 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 8,964 — —
S Open-market sale 1,568 $5.56 $8.7K
Filing: Form 4 (Insider Transaction) Insider: Fang Xing (Director) Shares: 1,568 Est. Value: $8.7K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-02

ATHM insider Zhou Shenglei (Director) sold 6,548 shares (~$36.4K)

Zhou Shenglei, listed as Director at Autohome Inc., reported an open-market sale of 6,548 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 23,316 — —
S Open-market sale 6,548 $5.56 $36.4K
Filing: Form 4 (Insider Transaction) Insider: Zhou Shenglei (Director) Shares: 6,548 Est. Value: $36.4K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-02

ATHM insider Liu Chi (Director, Chief Executive Officer) sold 23,760 shares (~$132.1K)

Liu Chi, listed as Director, Chief Executive Officer at Autohome Inc., reported an open-market sale of 23,760 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 58,368 — —
S Open-market sale 23,760 $5.56 $132.1K
Filing: Form 4 (Insider Transaction) Insider: Liu Chi (Director, Chief Executive Officer) Shares: 23,760 Est. Value: $132.1K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-06-02

ATHM insider Xiang Bibo (Chief Technology Officer) sold 10,508 shares (~$45.7K)

Xiang Bibo, listed as Chief Technology Officer at Autohome Inc., reported an open-market sale of 10,508 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 28,900 — —
S Open-market sale 10,508 $4.35 $45.7K
A Compensation award derivative · Share Option (right to buy) 227,556 — —
Filing: Form 4 (Insider Transaction) Insider: Xiang Bibo (Chief Technology Officer) Shares: 10,508 Est. Value: $45.7K
View on SEC EDGAR → Open Filing Document →
Form 4 Compensation award Tax / Compensation Filing 2026-06-02

ATHM insider Form 4 filed for equity award, exercise, or tax withholding

Long Quan (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 80,700 — —
A Compensation award derivative · Share Option (right to buy) 241,700 — —
Filing: Form 4 (Insider Transaction) Insider: Long Quan (Director) Shares: 80,700
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-06-02

ATHM insider Zeng Yan (Chief Financial Officer) sold 24,300 shares (~$105.6K)

Zeng Yan, listed as Chief Financial Officer at Autohome Inc., reported an open-market sale of 24,300 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 54,000 — —
S Open-market sale 24,300 $4.35 $105.6K
A Compensation award derivative · Share Option (right to buy) 79,200 — —
Filing: Form 4 (Insider Transaction) Insider: Zeng Yan (Chief Financial Officer) Shares: 24,300 Est. Value: $105.6K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-04-01

ATHM insider Xiang Bibo (Chief Technology Officer) sold 1,240 shares (~$5.3K)

Xiang Bibo, listed as Chief Technology Officer at Autohome Inc., reported an open-market sale of 1,240 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,240 $4.29 $5.3K
Filing: Form 4 (Insider Transaction) Insider: Xiang Bibo (Chief Technology Officer) Shares: 1,240 Est. Value: $5.3K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-04-01

ATHM insider Zeng Yan (Chief Financial Officer) sold 2,704 shares (~$11.6K)

Zeng Yan, listed as Chief Financial Officer at Autohome Inc., reported an open-market sale of 2,704 ATHM shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,704 $4.29 $11.6K
Filing: Form 4 (Insider Transaction) Insider: Zeng Yan (Chief Financial Officer) Shares: 2,704 Est. Value: $11.6K
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 9 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Autohome Inc. has 9 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-30

ATHM Form 144 filed for proposed insider sale by Zeng Yan (2,329 shares) ~$49.4K

Zeng Yan filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Zeng Yan Shares: 2,329 Est. Value: $49.4K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-30

ATHM Form 144 filed for proposed insider sale by Xiang Bibo (1,397 shares) ~$29.6K

Xiang Bibo filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Xiang Bibo Shares: 1,397 Est. Value: $29.6K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-30

ATHM Form 144 filed for proposed insider sale by Long Quan (8,600 shares) ~$182.3K

Long Quan filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Long Quan Shares: 8,600 Est. Value: $182.3K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-31

ATHM Form 144 filed for proposed insider sale by Fang Xing (392 shares) ~$8.9K

Fang Xing filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Fang Xing Shares: 392 Est. Value: $8.9K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-31

ATHM Form 144 filed for proposed insider sale by Zhou Shenglei (1,637 shares) ~$37.4K

Zhou Shenglei filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Zhou Shenglei Shares: 1,637 Est. Value: $37.4K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-31

ATHM Form 144 filed for proposed insider sale by Liu Chi (5,940 shares) ~$135.6K

Liu Chi filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Liu Chi Shares: 5,940 Est. Value: $135.6K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-05-29

ATHM Form 144 filed for proposed insider sale by Zeng Yan (6,075 shares) ~$105.1K

Zeng Yan filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Zeng Yan Shares: 6,075 Est. Value: $105.1K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-05-29

ATHM Form 144 filed for proposed insider sale by Xiang Bibo (2,627 shares) ~$45.4K

Xiang Bibo filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Xiang Bibo Shares: 2,627 Est. Value: $45.4K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-03-31

ATHM Form 144 filed for proposed insider sale by Zeng Yan (676 shares) ~$11.6K

Zeng Yan filed a Form 144 with the SEC indicating intent to sell ATHM (Autohome Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Zeng Yan Shares: 676 Est. Value: $11.6K
View on SEC EDGAR → Open Filing Document →

How we classify Autohome Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on ATHM. Read these alongside the fundamentals rather than in isolation.

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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