A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 8 filings in this group are Form 4s for Atlanta Braves Holdings, Inc.
The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.
Across the 8 insider filings shown, the breakdown is 6 open-market sale, 1 mixed open-market activity and 1 open-market purchase. 8 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.
Form 4
Open-market sale
Insider Selling
2026-10-01
BATRA insider Schiller Derek Gordon (EVP, Business) sold 175,395 shares (~$9.33M)
Schiller Derek Gordon, listed as EVP, Business at Atlanta Braves Holdings, Inc., reported an open-market sale of 175,395 BATRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
175,395 |
$27.18 |
$4.77M |
S |
Open-market sale
|
175,395 |
$53.20 |
$9.33M |
M |
Option exercise
derivative · Stock option (Right to Buy) - BATRK
|
175,395 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Schiller Derek Gordon (EVP, Business)
Shares: 175,395
Est. Value: $9.33M
Form 4
Open-market sale
Insider Selling
2026-10-01
BATRA insider Heller Gregory John (EVP, CLO & Secretary) sold 80,263 shares (~$4.33M)
Heller Gregory John, listed as EVP, CLO & Secretary at Atlanta Braves Holdings, Inc., reported an open-market sale of 80,263 BATRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
80,263 |
$27.18 |
$2.18M |
S |
Open-market sale
|
80,263 |
$53.89 |
$4.33M |
M |
Option exercise
derivative · Stock option (Right to Buy) - BATRK
|
80,263 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Heller Gregory John (EVP, CLO & Secretary)
Shares: 80,263
Est. Value: $4.33M
Form 4
Open-market sale
Insider Selling
2026-08-21
BATRA insider Robinson Jill L. (EVP, CFO & Treasurer) sold 30,263 shares (~$1.60M)
Robinson Jill L., listed as EVP, CFO & Treasurer at Atlanta Braves Holdings, Inc., reported an open-market sale of 30,263 BATRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
30,263 |
$27.18 |
$822.5K |
S |
Open-market sale
|
30,263 |
$52.84 |
$1.60M |
M |
Option exercise
derivative · Stock option (Right to Buy) - BATRK
|
30,263 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Robinson Jill L. (EVP, CFO & Treasurer)
Shares: 30,263
Est. Value: $1.60M
Form 4
Open-market sale
Insider Selling
2026-03-03
BATRA insider GAMCO INVESTORS, INC. ET AL (10% Owner) sold 500 shares (~$24.1K)
GAMCO INVESTORS, INC. ET AL, listed as 10% Owner at Atlanta Braves Holdings, Inc., reported an open-market sale of 500 BATRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
500 |
$48.20 |
$24.1K |
Filing: Form 4 (Insider Transaction)
Insider: GAMCO INVESTORS, INC. ET AL (10% Owner)
Shares: 500
Est. Value: $24.1K
Form 4
Mixed open-market activity
Mixed Insider Activity
2026-02-27
BATRA insider MALONE JOHN C (10% Owner) reported mixed Form 4 activity
MALONE JOHN C (10% Owner) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.
The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
10,868 |
$58.00 |
$630.3K |
S |
Open-market sale
|
14,614 |
$43.13 |
$630.3K |
Filing: Form 4 (Insider Transaction)
Insider: MALONE JOHN C (10% Owner)
Shares: 25,482
Est. Value: $1.26M
Form 4
Open-market sale
Insider Selling
2026-02-18
BATRA insider Robinson Jill L. (EVP, CFO & Treasurer) sold 60,000 shares (~$2.52M)
Robinson Jill L., listed as EVP, CFO & Treasurer at Atlanta Braves Holdings, Inc., reported an open-market sale of 60,000 BATRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
60,000 |
$27.18 |
$1.63M |
S |
Open-market sale
|
60,000 |
$42.00 |
$2.52M |
M |
Option exercise
derivative · Stock option (Right to Buy) - BATRK
|
60,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Robinson Jill L. (EVP, CFO & Treasurer)
Shares: 60,000
Est. Value: $2.52M
Form 4
Open-market purchase
Insider Buying
2026-02-06
BATRA insider MALONE JOHN C (10% Owner) bought 38,669 shares (~$1.72M)
MALONE JOHN C, listed as 10% Owner at Atlanta Braves Holdings, Inc., reported an open-market purchase of 38,669 BATRA shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
35,000 |
$44.23 |
$1.55M |
P |
Open-market purchase
|
3,669 |
$48.17 |
$176.7K |
Filing: Form 4 (Insider Transaction)
Insider: MALONE JOHN C (10% Owner)
Shares: 38,669
Est. Value: $1.72M
Form 4
Open-market sale
Insider Selling
2026-02-03
BATRA insider Robinson Jill L. (EVP, CFO & Treasurer) sold 20,000 shares (~$800.0K)
Robinson Jill L., listed as EVP, CFO & Treasurer at Atlanta Braves Holdings, Inc., reported an open-market sale of 20,000 BATRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
20,000 |
$27.18 |
$543.6K |
S |
Open-market sale
|
20,000 |
$40.00 |
$800.0K |
M |
Option exercise
derivative · Stock option (Right to Buy) - BATRK
|
20,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Robinson Jill L. (EVP, CFO & Treasurer)
Shares: 20,000
Est. Value: $800.0K