Form 4
Open-market purchase
Insider Buying
2026-09-16
CELH insider Kravitz Hal (Director) bought 12,000 shares (~$336.0K)
Kravitz Hal, listed as Director at Celsius Holdings, Inc., reported an open-market purchase of 12,000 CELH shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
12,000 |
$28.00 |
$336.0K |
Filing: Form 4 (Insider Transaction)
Insider: Kravitz Hal (Director)
Shares: 12,000
Est. Value: $336.0K
Form 4
Open-market purchase
Insider Buying
2026-09-15
CELH insider DeSantis Damon (Director) bought 36,000 shares (~$1.00M)
DeSantis Damon, listed as Director at Celsius Holdings, Inc., reported an open-market purchase of 36,000 CELH shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
20,000 |
$27.65 |
$553.0K |
P |
Open-market purchase
|
16,000 |
$27.95 |
$447.2K |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Damon (Director)
Shares: 36,000
Est. Value: $1.00M
Form 4
Open-market purchase
Insider Buying
2026-09-10
CELH insider Fieldly John (Director, Chief Executive Officer) bought 18,000 shares (~$493.8K)
Fieldly John, listed as Director, Chief Executive Officer at Celsius Holdings, Inc., reported an open-market purchase of 18,000 CELH shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
18,000 |
$27.44 |
$493.8K |
Filing: Form 4 (Insider Transaction)
Insider: Fieldly John (Director, Chief Executive Officer)
Shares: 18,000
Est. Value: $493.8K
Form 4
Compensation award
Tax / Compensation Filing
2026-08-11
CELH insider Form 4 filed for equity award, exercise, or tax withholding
Previn Fletcher F (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
3,812 |
$27.77 |
$105.9K |
Filing: Form 4 (Insider Transaction)
Insider: Previn Fletcher F (Director)
Shares: 3,812
Form 4
Other reported transaction
Tax / Compensation Filing
2026-08-03
CELH insider Form 4 filed for equity award, exercise, or tax withholding
Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Milmoe William H. (Insider)
Shares: 300,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-08-03
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Deborah (Insider)
Shares: 300,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-08-03
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Dean (Insider)
Shares: 300,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-30
CELH insider Form 4 filed for equity award, exercise, or tax withholding
Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Milmoe William H. (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-30
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Deborah (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-30
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Dean (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-28
CELH insider Form 4 filed for equity award, exercise, or tax withholding
Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Milmoe William H. (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-28
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Deborah (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-28
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Dean (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-22
CELH insider Form 4 filed for equity award, exercise, or tax withholding
Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Milmoe William H. (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-22
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Deborah (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-22
CELH insider Form 4 filed for equity award, exercise, or tax withholding
DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: DeSantis Dean (Insider)
Shares: 450,000
Form 4
Other reported transaction
Tax / Compensation Filing
2026-07-17
CELH insider Form 4 filed for equity award, exercise, or tax withholding
Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
|
150,000 |
$46.25 |
$6.94M |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
J |
Other transaction
derivative · Variable Prepaid Forward Sale Contract (obligation to sell)
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Milmoe William H. (Insider)
Shares: 450,000