CELH SEC Filing News — Celsius Holdings, Inc.

Latest SEC filings for Celsius Holdings, Inc. (CELH) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-16.

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrit…
Sector: Consumer Defensive Industry: Beverages - Non-Alcoholic Market Cap: $7.2B CIK: 1341766
20
Total Filings
3
Bullish Classifications
0
Bearish Classifications
17
Insider Transactions
2
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for CELH currently lean bullish. Of the 20 displayed SEC filing records, 3 carry bullish classifications versus 0 bearish classifications. These labels summarize filing attributes; they are not recommendations, probabilities, or evidence of future price direction. There were 17 insider transactions (Form 4) in this period.
CELH Filing Activity Snapshot 2026-07-17 — 2026-09-16
Insider Transactions (Form 4)
3 buys vs 0 sells
Net insider buying in this period — more purchases than sales reported.
Largest Form 144 Filing
$1.00M
DeSantis Damon (Director) · 2026-09-15
36,000 shares · Form 4
Insider Transactions 17 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 17 filings in this group are Form 4s for Celsius Holdings, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 17 insider filings shown, the breakdown is 13 other reported transaction, 3 open-market purchase and 1 compensation award. 3 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Other reported transaction ×13
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Open-market purchase ×3
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Compensation award ×1
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Form 4 Open-market purchase Insider Buying 2026-09-16

CELH insider Kravitz Hal (Director) bought 12,000 shares (~$336.0K)

Kravitz Hal, listed as Director at Celsius Holdings, Inc., reported an open-market purchase of 12,000 CELH shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 12,000 $28.00 $336.0K
Filing: Form 4 (Insider Transaction) Insider: Kravitz Hal (Director) Shares: 12,000 Est. Value: $336.0K
Form 4 Open-market purchase Insider Buying 2026-09-15

CELH insider DeSantis Damon (Director) bought 36,000 shares (~$1.00M)

DeSantis Damon, listed as Director at Celsius Holdings, Inc., reported an open-market purchase of 36,000 CELH shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 20,000 $27.65 $553.0K
P Open-market purchase 16,000 $27.95 $447.2K
Filing: Form 4 (Insider Transaction) Insider: DeSantis Damon (Director) Shares: 36,000 Est. Value: $1.00M
Form 4 Open-market purchase Insider Buying 2026-09-10

CELH insider Fieldly John (Director, Chief Executive Officer) bought 18,000 shares (~$493.8K)

Fieldly John, listed as Director, Chief Executive Officer at Celsius Holdings, Inc., reported an open-market purchase of 18,000 CELH shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 18,000 $27.44 $493.8K
Filing: Form 4 (Insider Transaction) Insider: Fieldly John (Director, Chief Executive Officer) Shares: 18,000 Est. Value: $493.8K
Form 4 Compensation award Tax / Compensation Filing 2026-08-11

CELH insider Form 4 filed for equity award, exercise, or tax withholding

Previn Fletcher F (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 3,812 $27.77 $105.9K
Filing: Form 4 (Insider Transaction) Insider: Previn Fletcher F (Director) Shares: 3,812
Form 4 Other reported transaction Tax / Compensation Filing 2026-08-03

CELH insider Form 4 filed for equity award, exercise, or tax withholding

Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: Milmoe William H. (Insider) Shares: 300,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-08-03

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Deborah (Insider) Shares: 300,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-08-03

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Dean (Insider) Shares: 300,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-30

CELH insider Form 4 filed for equity award, exercise, or tax withholding

Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: Milmoe William H. (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-30

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Deborah (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-30

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Dean (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-28

CELH insider Form 4 filed for equity award, exercise, or tax withholding

Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: Milmoe William H. (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-28

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Deborah (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-28

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Dean (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-22

CELH insider Form 4 filed for equity award, exercise, or tax withholding

Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: Milmoe William H. (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-22

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Deborah (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Deborah (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-22

CELH insider Form 4 filed for equity award, exercise, or tax withholding

DeSantis Dean (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: DeSantis Dean (Insider) Shares: 450,000
Form 4 Other reported transaction Tax / Compensation Filing 2026-07-17

CELH insider Form 4 filed for equity award, exercise, or tax withholding

Milmoe William H. (Insider) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction 150,000 $46.25 $6.94M
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
J Other transaction derivative · Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 — —
Filing: Form 4 (Insider Transaction) Insider: Milmoe William H. (Insider) Shares: 450,000
Material Events 2 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 2 in this period for Celsius Holdings, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-08-10

CELH filed 8-K — material company event

Celsius Holdings, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-08-06

CELH filed 8-K — material company event

Celsius Holdings, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for Celsius Holdings, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-06

CELH filed Quarterly Report (10-Q)

Celsius Holdings, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify Celsius Holdings, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on CELH. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — CELH SEC Filings

More Tools for CELH

Want deeper CELH analysis?

View valuation, growth metrics, the rule-based stock-page score, demand zones, peer comparison, and more — all on the CELH stock analysis page.

CELH Full Analysis
Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
Data Sources · Methodology · AI Disclosure · Corrections Policy · Disclaimer