ELF SEC Filing News — e.l.f. Beauty, Inc.

Latest SEC filings for e.l.f. Beauty, Inc. (ELF) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-14.

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Rhode brand names. The company sells its products through national and international retailers and direct-to-consumer through its e-commerce channel. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in A…
Sector: Consumer Defensive Industry: Household & Personal Products Market Cap: $6.7B CIK: 1600033
20
Total Filings
0
Bullish Classifications
6
Bearish Classifications
16
Insider Transactions
1
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for ELF currently lean bearish. Of the 20 filing records displayed, 6 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
ELF Filing Activity Snapshot 2026-08-21 — 2026-10-14
Insider Transactions (Form 4)
0 buys vs 6 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$4.86M
AMIN TARANG (Director, Chief Executive Officer) · 2026-10-05
47,000 shares · Form 4
Form 144 Notices
3
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 16 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 16 filings in this group are Form 4s for e.l.f. Beauty, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 16 insider filings shown, the breakdown is 9 compensation award, 6 open-market sale and 1 gift. 6 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×9
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Open-market sale ×6
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Gift ×1
Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.
Form 4 Open-market sale Insider Selling 2026-10-14

ELF insider Franks Joshua Allen (SVP, Operations) sold 8,366 shares (~$920.3K)

Franks Joshua Allen, listed as SVP, Operations at e.l.f. Beauty, Inc., reported an open-market sale of 8,366 ELF shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,366 $110.01 $920.3K
Filing: Form 4 (Insider Transaction) Insider: Franks Joshua Allen (SVP, Operations) Shares: 8,366 Est. Value: $920.3K
Form 4 Open-market sale Insider Selling 2026-10-05

ELF insider AMIN TARANG (Director, Chief Executive Officer) sold 47,000 shares (~$4.86M)

AMIN TARANG, listed as Director, Chief Executive Officer at e.l.f. Beauty, Inc., reported an open-market sale of 47,000 ELF shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 71,000 $26.84 $1.91M
S Open-market sale 23,072 $102.84 $2.37M
S Open-market sale 21,902 $103.66 $2.27M
S Open-market sale 2,026 $105.01 $212.7K
M Option exercise derivative · Stock Option (Right to Buy) 71,000 — —
Filing: Form 4 (Insider Transaction) Insider: AMIN TARANG (Director, Chief Executive Officer) Shares: 47,000 Est. Value: $4.86M
Form 4 Open-market sale Insider Selling 2026-09-10

ELF insider FIELDS MANDY J (See Remarks) sold 16,065 shares (~$1.68M)

FIELDS MANDY J, listed as See Remarks at e.l.f. Beauty, Inc., reported an open-market sale of 16,065 ELF shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 7,965 $103.83 $827.0K
S Open-market sale 4,650 $104.73 $487.0K
S Open-market sale 2,850 $105.65 $301.1K
S Open-market sale 600 $106.61 $64.0K
Filing: Form 4 (Insider Transaction) Insider: FIELDS MANDY J (See Remarks) Shares: 16,065 Est. Value: $1.68M
Form 4 Open-market sale Insider Selling 2026-09-09

ELF insider Franks Joshua Allen (SVP, Operations) sold 200 shares (~$22.0K)

Franks Joshua Allen, listed as SVP, Operations at e.l.f. Beauty, Inc., reported an open-market sale of 200 ELF shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
G Gift 3,300 — —
S Open-market sale 200 $110.00 $22.0K
Filing: Form 4 (Insider Transaction) Insider: Franks Joshua Allen (SVP, Operations) Shares: 200 Est. Value: $22.0K
Form 4 Gift Tax / Compensation Filing 2026-09-03

ELF insider Form 4 filed for equity award, exercise, or tax withholding

AMIN TARANG (Director, Chief Executive Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.

Transactions reported on this filing
Code Nature Shares Price Value
G Gift 20,836 — —
G Gift 20,836 — —
J Other transaction 20,836 — —
J Other transaction 20,836 — —
J Other transaction 20,326 — —
J Other transaction 20,326 — —
J Other transaction 20,326 — —
J Other transaction 20,326 — —
Filing: Form 4 (Insider Transaction) Insider: AMIN TARANG (Director, Chief Executive Officer) Shares: 164,648
Form 4 Open-market sale Insider Selling 2026-09-03

ELF insider Franks Joshua Allen (SVP, Operations) sold 5,512 shares (~$606.3K)

Franks Joshua Allen, listed as SVP, Operations at e.l.f. Beauty, Inc., reported an open-market sale of 5,512 ELF shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 5,512 $110.00 $606.3K
Filing: Form 4 (Insider Transaction) Insider: Franks Joshua Allen (SVP, Operations) Shares: 5,512 Est. Value: $606.3K
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Daniele Tiffany F. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,421 — —
Filing: Form 4 (Insider Transaction) Insider: Daniele Tiffany F. (Director) Shares: 1,421
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Watson Maureen C. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,939 — —
Filing: Form 4 (Insider Transaction) Insider: Watson Maureen C. (Director) Shares: 1,939
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

FARRELL MATTHEW (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,421 — —
Filing: Form 4 (Insider Transaction) Insider: FARRELL MATTHEW (Director) Shares: 1,421
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Ferreras Maria (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,909 — —
Filing: Form 4 (Insider Transaction) Insider: Ferreras Maria (Director) Shares: 1,909
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Keith Lori (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,985 — —
Filing: Form 4 (Insider Transaction) Insider: Keith Lori (Director) Shares: 1,985
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Mitchell Kenneth Jr (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,980 — —
Filing: Form 4 (Insider Transaction) Insider: Mitchell Kenneth Jr (Director) Shares: 1,980
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Tait Gayle (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,421 — —
Filing: Form 4 (Insider Transaction) Insider: Tait Gayle (Director) Shares: 1,421
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Bergh Charles V (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,878 — —
Filing: Form 4 (Insider Transaction) Insider: Bergh Charles V (Director) Shares: 1,878
Form 4 Compensation award Tax / Compensation Filing 2026-08-21

ELF insider Form 4 filed for equity award, exercise, or tax withholding

Levitan Lauren Cooks (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,421 — —
Filing: Form 4 (Insider Transaction) Insider: Levitan Lauren Cooks (Director) Shares: 1,421
Form 4 Open-market sale Insider Selling 2026-08-21

ELF insider Franks Joshua Allen (SVP, Operations) sold 5,718 shares (~$571.8K)

Franks Joshua Allen, listed as SVP, Operations at e.l.f. Beauty, Inc., reported an open-market sale of 5,718 ELF shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 5,718 $100.00 $571.8K
Filing: Form 4 (Insider Transaction) Insider: Franks Joshua Allen (SVP, Operations) Shares: 5,718 Est. Value: $571.8K
Proposed Insider Sales 3 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. e.l.f. Beauty, Inc. has 3 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-10-01

ELF Form 144 filed for proposed insider sale by TARANG AMIN (47,000 shares) ~$4.75M

TARANG AMIN filed a Form 144 with the SEC indicating intent to sell ELF (e.l.f. Beauty, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: TARANG AMIN Shares: 47,000 Est. Value: $4.75M
Form 144 Proposed Insider Sale 2026-09-08

ELF Form 144 filed for proposed insider sale by MANDY FIELDS (16,065 shares) ~$1.76M

MANDY FIELDS filed a Form 144 with the SEC indicating intent to sell ELF (e.l.f. Beauty, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: MANDY FIELDS Shares: 16,065 Est. Value: $1.76M
Form 144 Proposed Insider Sale 2026-09-01

ELF Form 144 filed for proposed insider sale by JOSHUA FRANKS (22,004 shares) ~$2.40M

JOSHUA FRANKS filed a Form 144 with the SEC indicating intent to sell ELF (e.l.f. Beauty, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: JOSHUA FRANKS Shares: 22,004 Est. Value: $2.40M
Material Events 1 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There is 1 in this period for e.l.f. Beauty, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-08-24

ELF filed 8-K — material company event

e.l.f. Beauty, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)

How we classify e.l.f. Beauty, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on ELF. Read these alongside the fundamentals rather than in isolation.

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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