FROG SEC Filing News — JFrog Ltd.

Latest SEC filings for JFrog Ltd. (FROG) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-09.

JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage software packages; JFrog Curation functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, from open source or public repositories; JFrog Xray, scans JFrog Artifactory to secure all software packag…
Sector: Technology Industry: Software - Application Market Cap: $11.3B CIK: 1800667
12
Total Filings
0
Bullish Classifications
8
Bearish Classifications
9
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for FROG currently lean bearish. Of the 12 filing records displayed, 8 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
FROG Filing Activity Snapshot 2026-09-08 — 2026-10-09
Insider Transactions (Form 4)
0 buys vs 7 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$11.67M
Simon Frederic (Director) · 2026-10-05
120,000 shares · Form 4
Form 144 Notices
3
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 9 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 9 filings in this group are Form 4s for JFrog Ltd.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 9 insider filings shown, the breakdown is 7 open-market sale, 1 option exercise and 1 other reported transaction. 7 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×7
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Option exercise ×1
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Other reported transaction ×1
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Form 4 Open-market sale Insider Selling 2026-10-09

FROG insider Shlomi Ben Haim (Director, CHIEF EXECUTIVE OFFICER) sold 15,000 shares (~$1.46M)

Shlomi Ben Haim, listed as Director, CHIEF EXECUTIVE OFFICER at JFrog Ltd, reported an open-market sale of 15,000 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,330 $97.13 $809.1K
S Open-market sale 6,470 $97.99 $634.0K
S Open-market sale 200 $98.76 $19.8K
Filing: Form 4 (Insider Transaction) Insider: Shlomi Ben Haim (Director, CHIEF EXECUTIVE OFFICER) Shares: 15,000 Est. Value: $1.46M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-10-07

FROG insider Landman Yoav (Director, CHIEF TECHNOLOGY OFFICER) sold 45,000 shares (~$4.38M)

Landman Yoav, listed as Director, CHIEF TECHNOLOGY OFFICER at JFrog Ltd, reported an open-market sale of 45,000 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 45,000 $97.27 $4.38M
Filing: Form 4 (Insider Transaction) Insider: Landman Yoav (Director, CHIEF TECHNOLOGY OFFICER) Shares: 45,000 Est. Value: $4.38M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-10-05

FROG insider Simon Frederic (Director) sold 120,000 shares (~$11.67M)

Simon Frederic, listed as Director at JFrog Ltd, reported an open-market sale of 120,000 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 27,284 $96.37 $2.63M
S Open-market sale 66,393 $97.23 $6.46M
S Open-market sale 21,539 $97.95 $2.11M
S Open-market sale 4,584 $99.14 $454.5K
S Open-market sale 200 $99.75 $19.9K
Filing: Form 4 (Insider Transaction) Insider: Simon Frederic (Director) Shares: 120,000 Est. Value: $11.67M
View on SEC EDGAR → Open Filing Document →
Form 4 Option exercise Tax / Compensation Filing 2026-10-02

FROG insider Form 4 filed for equity award, exercise, or tax withholding

Notman Tali (CHIEF REVENUE OFFICER) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 9,113 $15.12 $137.8K
M Option exercise 2,664 $23.00 $61.3K
M Option exercise derivative · Employee Share Option (right to buy) 9,113 — —
M Option exercise derivative · Employee Share Option (right to buy) 2,664 — —
Filing: Form 4 (Insider Transaction) Insider: Notman Tali (CHIEF REVENUE OFFICER) Shares: 11,777
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-16

FROG insider ZWARENSTEIN BARRY (Director) sold 1,250 shares (~$110.5K)

ZWARENSTEIN BARRY, listed as Director at JFrog Ltd, reported an open-market sale of 1,250 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,250 $88.38 $110.5K
Filing: Form 4 (Insider Transaction) Insider: ZWARENSTEIN BARRY (Director) Shares: 1,250 Est. Value: $110.5K
View on SEC EDGAR → Open Filing Document →
Form 4 Other reported transaction Tax / Compensation Filing 2026-09-14

FROG insider Form 4 filed for equity award, exercise, or tax withholding

Vitus Andrew L. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 4,989 — —
J Other transaction 4,989 — —
Filing: Form 4 (Insider Transaction) Insider: Vitus Andrew L. (Director) Shares: 9,978
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-10

FROG insider Shlomi Ben Haim (Director, CHIEF EXECUTIVE OFFICER) sold 45,700 shares (~$3.90M)

Shlomi Ben Haim, listed as Director, CHIEF EXECUTIVE OFFICER at JFrog Ltd, reported an open-market sale of 45,700 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 6,856 $82.17 $563.4K
S Open-market sale 2,300 $83.63 $192.3K
S Open-market sale 6,500 $84.54 $549.5K
S Open-market sale 10,518 $85.34 $897.6K
S Open-market sale 12,196 $86.53 $1.06M
S Open-market sale 5,514 $87.47 $482.3K
S Open-market sale 1,816 $88.23 $160.2K
Filing: Form 4 (Insider Transaction) Insider: Shlomi Ben Haim (Director, CHIEF EXECUTIVE OFFICER) Shares: 45,700 Est. Value: $3.90M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-10

FROG insider Notman Tali (CHIEF REVENUE OFFICER) sold 18,794 shares (~$1.63M)

Notman Tali, listed as CHIEF REVENUE OFFICER at JFrog Ltd, reported an open-market sale of 18,794 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 17,949 $86.94 $1.56M
S Open-market sale 845 $87.78 $74.2K
Filing: Form 4 (Insider Transaction) Insider: Notman Tali (CHIEF REVENUE OFFICER) Shares: 18,794 Est. Value: $1.63M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-09

FROG insider Landman Yoav (Director, CHIEF TECHNOLOGY OFFICER) sold 45,000 shares (~$4.02M)

Landman Yoav, listed as Director, CHIEF TECHNOLOGY OFFICER at JFrog Ltd, reported an open-market sale of 45,000 FROG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 16,104 $87.38 $1.41M
S Open-market sale 2,700 $88.43 $238.8K
S Open-market sale 7,027 $89.83 $631.2K
S Open-market sale 14,369 $90.54 $1.30M
S Open-market sale 4,800 $91.43 $438.9K
Filing: Form 4 (Insider Transaction) Insider: Landman Yoav (Director, CHIEF TECHNOLOGY OFFICER) Shares: 45,000 Est. Value: $4.02M
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 3 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. JFrog Ltd. has 3 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-14

FROG Form 144 filed for proposed insider sale by BARRY ZWARENSTEIN (1,250 shares) ~$110.5K

BARRY ZWARENSTEIN filed a Form 144 with the SEC indicating intent to sell FROG (JFrog Ltd) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: BARRY ZWARENSTEIN Shares: 1,250 Est. Value: $110.5K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-08

FROG Form 144 filed for proposed insider sale by Notman Tali (18,794 shares) ~$1.63M

Notman Tali filed a Form 144 with the SEC indicating intent to sell FROG (JFrog Ltd) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Notman Tali Shares: 18,794 Est. Value: $1.63M
View on SEC EDGAR → Open Filing Document →
Form 144 Large Proposed Insider Sale 2026-09-08

FROG Form 144 filed for proposed insider sale by Shlomi Ben Haim (75,700 shares) ~$6.32M

Shlomi Ben Haim filed a Form 144 with the SEC indicating intent to sell FROG (JFrog Ltd) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: Shlomi Ben Haim Shares: 75,700 Est. Value: $6.32M
View on SEC EDGAR → Open Filing Document →

How we classify JFrog Ltd.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on FROG. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — FROG SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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