FRPT SEC Filing News — Freshpet, Inc.

Latest SEC filings for Freshpet, Inc. (FRPT) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-16.

Freshpet, Inc., together with its subsidiaries, manufactures, distributes, and markets natural fresh meals and treats for dogs and cats in the United States, Canada, and Europe. It offers dog food, cat food, and dog treats under the Freshpet brand name; and fresh treats under the Dognation and Dog Joy brand names. The company sells its products through a network of company-owned branded refrigerators, the Freshpet Fridges, as well as through various classes of retail, including grocery, mass, cl…
Sector: Consumer Defensive Industry: Packaged Foods Market Cap: $3.2B CIK: 1611647
20
Total Filings
1
Bullish Classifications
5
Bearish Classifications
7
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for FRPT currently lean bearish. Of the 20 filing records displayed, 5 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 1 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
FRPT Filing Activity Snapshot 2026-08-17 — 2026-09-16
Insider Transactions (Form 4)
1 buy vs 5 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$6.58M
Cyr William B. (Director, Chief Executive Officer) · 2026-08-25
87,905 shares · Form 4
Form 144 Notices
13
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 7 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 7 filings in this group are Form 4s for Freshpet, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 7 insider filings shown, the breakdown is 5 open-market sale, 1 open-market purchase and 1 tax withholding. 6 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×5
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Open-market purchase ×1
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Tax withholding ×1
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Form 4 Open-market purchase Insider Buying 2026-09-16

FRPT insider GEORGE WALTER N. (Director) bought 1,000 shares (~$64.9K)

GEORGE WALTER N., listed as Director at Freshpet, Inc., reported an open-market purchase of 1,000 FRPT shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 1,000 $64.92 $64.9K
Filing: Form 4 (Insider Transaction) Insider: GEORGE WALTER N. (Director) Shares: 1,000 Est. Value: $64.9K
View on SEC EDGAR → Open Filing Document →
Form 4 Tax withholding Tax / Compensation Filing 2026-09-03

FRPT insider Form 4 filed for equity award, exercise, or tax withholding

Baty Nicola J. (Chief Operating Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 1,687 $70.46 $118.9K
F Tax withholding on vested shares 395 $70.46 $27.8K
Filing: Form 4 (Insider Transaction) Insider: Baty Nicola J. (Chief Operating Officer) Shares: 2,082
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-28

FRPT insider Cyr William B. (Director, Chief Executive Officer) sold 39,664 shares (~$2.96M)

Cyr William B., listed as Director, Chief Executive Officer at Freshpet, Inc., reported an open-market sale of 39,664 FRPT shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 56,442 $10.23 $577.4K
S Open-market sale 37,007 $74.67 $2.76M
M Option exercise 4,180 $10.23 $42.8K
S Open-market sale 568 $75.40 $42.8K
M Option exercise 8,170 $10.23 $83.6K
S Open-market sale 1,110 $75.40 $83.7K
M Option exercise 7,209 $10.23 $73.7K
S Open-market sale 979 $75.40 $73.8K
M Option exercise derivative · Options to purchase common stock 56,442 — —
M Option exercise derivative · Options to purchase common stock 4,180 — —
M Option exercise derivative · Options to purchase common stock 8,170 — —
M Option exercise derivative · Options to purchase common stock 7,209 — —
Filing: Form 4 (Insider Transaction) Insider: Cyr William B. (Director, Chief Executive Officer) Shares: 39,664 Est. Value: $2.96M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-25

FRPT insider Cyr William B. (Director, Chief Executive Officer) sold 87,905 shares (~$6.58M)

Cyr William B., listed as Director, Chief Executive Officer at Freshpet, Inc., reported an open-market sale of 87,905 FRPT shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 62,369 $10.23 $638.0K
S Open-market sale 40,957 $73.87 $3.03M
M Option exercise 62,369 $10.23 $638.0K
S Open-market sale 40,398 $76.01 $3.07M
S Open-market sale 567 $74.03 $42.0K
M Option exercise 4,620 $10.23 $47.3K
S Open-market sale 639 $74.34 $47.5K
M Option exercise 4,620 $10.23 $47.3K
S Open-market sale 640 $74.03 $47.4K
M Option exercise 9,030 $10.23 $92.4K
S Open-market sale 1,247 $74.34 $92.7K
M Option exercise 9,030 $10.23 $92.4K
S Open-market sale 1,250 $74.03 $92.5K
M Option exercise 7,981 $10.23 $81.6K
S Open-market sale 1,102 $74.34 $81.9K
M Option exercise 7,981 $10.23 $81.6K
S Open-market sale 1,105 $74.03 $81.8K
M Option exercise derivative · Options to purchase common stock 62,369 — —
M Option exercise derivative · Options to purchase common stock 62,369 — —
M Option exercise derivative · Options to purchase common stock 4,620 — —
M Option exercise derivative · Options to purchase common stock 4,620 — —
M Option exercise derivative · Options to purchase common stock 9,030 — —
M Option exercise derivative · Options to purchase common stock 9,030 — —
M Option exercise derivative · Options to purchase common stock 7,981 — —
M Option exercise derivative · Options to purchase common stock 7,981 — —
Filing: Form 4 (Insider Transaction) Insider: Cyr William B. (Director, Chief Executive Officer) Shares: 87,905 Est. Value: $6.58M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-21

FRPT insider Cyr William B. (Director, Chief Executive Officer) sold 44,078 shares (~$3.29M)

Cyr William B., listed as Director, Chief Executive Officer at Freshpet, Inc., reported an open-market sale of 44,078 FRPT shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 62,369 $10.23 $638.0K
S Open-market sale 41,028 $74.80 $3.07M
M Option exercise 4,620 $10.23 $47.3K
S Open-market sale 652 $73.58 $48.0K
M Option exercise 9,030 $10.23 $92.4K
S Open-market sale 1,273 $73.58 $93.7K
M Option exercise 7,981 $10.23 $81.6K
S Open-market sale 1,125 $73.58 $82.8K
M Option exercise derivative · Options to purchase common stock 62,369 — —
M Option exercise derivative · Options to purchase common stock 4,620 — —
M Option exercise derivative · Options to purchase common stock 9,030 — —
M Option exercise derivative · Options to purchase common stock 7,981 — —
Filing: Form 4 (Insider Transaction) Insider: Cyr William B. (Director, Chief Executive Officer) Shares: 44,078 Est. Value: $3.29M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-19

FRPT insider Cyr William B. (Director, Chief Executive Officer) sold 44,067 shares (~$3.21M)

Cyr William B., listed as Director, Chief Executive Officer at Freshpet, Inc., reported an open-market sale of 44,067 FRPT shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 62,369 $10.23 $638.0K
S Open-market sale 41,022 $72.86 $2.99M
M Option exercise 4,620 $10.23 $47.3K
S Open-market sale 651 $72.41 $47.1K
M Option exercise 9,030 $10.23 $92.4K
S Open-market sale 1,271 $72.41 $92.0K
M Option exercise 7,981 $10.23 $81.6K
S Open-market sale 1,123 $72.41 $81.3K
M Option exercise derivative · Options to purchase common stock 62,369 — —
M Option exercise derivative · Options to purchase common stock 4,620 — —
M Option exercise derivative · Options to purchase common stock 9,030 — —
M Option exercise derivative · Options to purchase common stock 7,981 — —
Filing: Form 4 (Insider Transaction) Insider: Cyr William B. (Director, Chief Executive Officer) Shares: 44,067 Est. Value: $3.21M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-18

FRPT insider Cyr William B. (Director, Chief Executive Officer) sold 44,069 shares (~$3.21M)

Cyr William B., listed as Director, Chief Executive Officer at Freshpet, Inc., reported an open-market sale of 44,069 FRPT shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 62,369 $10.23 $638.0K
S Open-market sale 41,023 $72.91 $2.99M
M Option exercise 4,620 $10.23 $47.3K
S Open-market sale 651 $72.82 $47.4K
M Option exercise 9,030 $10.23 $92.4K
S Open-market sale 1,271 $72.82 $92.6K
M Option exercise 7,981 $10.23 $81.6K
S Open-market sale 1,124 $72.82 $81.8K
M Option exercise derivative · Options to purchase common stock 62,369 — —
M Option exercise derivative · Options to purchase common stock 4,620 — —
M Option exercise derivative · Options to purchase common stock 9,030 — —
M Option exercise derivative · Options to purchase common stock 7,981 — —
Filing: Form 4 (Insider Transaction) Insider: Cyr William B. (Director, Chief Executive Officer) Shares: 44,069 Est. Value: $3.21M
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 13 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Freshpet, Inc. has 13 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-08-26

FRPT Form 144 filed for proposed insider sale by Cyr William B. (37,007 shares) ~$2.76M

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 37,007 Est. Value: $2.76M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-26

FRPT Form 144 filed for proposed insider sale by Cyr William B. (979 shares) ~$73.8K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 979 Est. Value: $73.8K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-26

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,678 shares) ~$126.5K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,678 Est. Value: $126.5K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-24

FRPT Form 144 filed for proposed insider sale by Cyr William B. (40,965 shares) ~$3.03M

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 40,965 Est. Value: $3.03M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-24

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,890 shares) ~$139.9K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,890 Est. Value: $139.9K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-24

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,105 shares) ~$81.8K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,105 Est. Value: $81.8K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-21

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,886 shares) ~$140.2K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,886 Est. Value: $140.2K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-21

FRPT Form 144 filed for proposed insider sale by Cyr William B. (40,957 shares) ~$3.04M

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 40,957 Est. Value: $3.04M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-21

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,102 shares) ~$81.9K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,102 Est. Value: $81.9K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-19

FRPT Form 144 filed for proposed insider sale by Cyr William B. (41,028 shares) ~$3.02M

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 41,028 Est. Value: $3.02M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-19

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,125 shares) ~$82.8K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,125 Est. Value: $82.8K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-19

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,925 shares) ~$141.6K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,925 Est. Value: $141.6K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-17

FRPT Form 144 filed for proposed insider sale by Cyr William B. (1,123 shares) ~$81.3K

Cyr William B. filed a Form 144 with the SEC indicating intent to sell FRPT (Freshpet, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Cyr William B. Shares: 1,123 Est. Value: $81.3K
View on SEC EDGAR → Open Filing Document →

How we classify Freshpet, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on FRPT. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — FRPT SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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