GOOGL SEC Filing News — Alphabet Inc.

Latest SEC filings for Alphabet Inc. (GOOGL) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-15.

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Goog…
Sector: Communication Services Industry: Internet Content & Information Market Cap: $4.2T CIK: 1652044
20
Total Filings
0
Bullish Classifications
1
Bearish Classifications
19
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for GOOGL currently lean bearish. Of the 20 filing records displayed, 1 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
GOOGL Filing Activity Snapshot 2026-09-16 — 2026-10-15
Insider Transactions (Form 4)
0 buys vs 1 sell
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$28.3K
ARNOLD FRANCES (Director) · 2026-10-02
83 shares · Form 4
Form 144 Notices
1
Proposed insider sale filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 19 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 19 filings in this group are Form 4s for Alphabet Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 19 insider filings shown, the breakdown is 11 compensation award, 6 derivative conversion, 1 gift and 1 open-market sale. 1 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×11
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Derivative conversion ×6
A derivative security was converted into common stock under terms agreed earlier.
Gift ×1
Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.
Open-market sale ×1
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Form 4 Gift Tax / Compensation Filing 2026-10-15

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Shriram Kavitark Ram (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.

Transactions reported on this filing
Code Nature Shares Price Value
G Gift 199,100 — —
G Gift 197,600 — —
G Gift 86,550 — —
G Gift 86,550 — —
G Gift 199,100 — —
G Gift 197,600 — —
G Gift 86,550 — —
G Gift 86,550 — —
Filing: Form 4 (Insider Transaction) Insider: Shriram Kavitark Ram (Director) Shares: 1,139,600
Form 4 Open-market sale Insider Selling 2026-10-02

GOOGL insider ARNOLD FRANCES (Director) sold 83 shares (~$28.3K)

ARNOLD FRANCES, listed as Director at Alphabet Inc., reported an open-market sale of 83 GOOGL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 83 $340.45 $28.3K
Filing: Form 4 (Insider Transaction) Insider: ARNOLD FRANCES (Director) Shares: 83 Est. Value: $28.3K
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-29

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

WALKER JOHN KENT (President, Global Affairs, CLO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 4,747 — —
F Tax withholding on vested shares 4,791 $339.01 $1.62M
C Derivative conversion 4,258 — —
F Tax withholding on vested shares 4,297 $339.01 $1.46M
C Derivative conversion 1,626 — —
F Tax withholding on vested shares 1,641 $339.01 $556.3K
C Derivative conversion 10,631 — —
Filing: Form 4 (Insider Transaction) Insider: WALKER JOHN KENT (President, Global Affairs, CLO) Shares: 31,991
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-29

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Saraci Marsida (VP, Chief Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 121 — —
F Tax withholding on vested shares 122 $339.01 $41.4K
C Derivative conversion 101 — —
F Tax withholding on vested shares 102 $339.01 $34.6K
C Derivative conversion 69 — —
F Tax withholding on vested shares 69 $339.01 $23.4K
C Derivative conversion 105 — —
F Tax withholding on vested shares 106 $339.01 $35.9K
C Derivative conversion 27 — —
F Tax withholding on vested shares 27 $339.01 $9.2K
C Derivative conversion 26 — —
F Tax withholding on vested shares 27 $339.01 $9.2K
C Derivative conversion 19 — —
F Tax withholding on vested shares 19 $339.01 $6.4K
C Derivative conversion 19 — —
F Tax withholding on vested shares 20 $339.01 $6.8K
C Derivative conversion 487 — —
Filing: Form 4 (Insider Transaction) Insider: Saraci Marsida (VP, Chief Accounting Officer) Shares: 1,466
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-29

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Porat Ruth (President and CIO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 4,747 — —
F Tax withholding on vested shares 4,791 $339.01 $1.62M
C Derivative conversion 4,258 — —
F Tax withholding on vested shares 4,297 $339.01 $1.46M
C Derivative conversion 1,626 — —
F Tax withholding on vested shares 1,641 $339.01 $556.3K
C Derivative conversion 10,631 — —
Filing: Form 4 (Insider Transaction) Insider: Porat Ruth (President and CIO) Shares: 31,991
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-29

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Ashkenazi Anat (SVP, Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 4,131 — —
F Tax withholding on vested shares 4,169 $339.01 $1.41M
C Derivative conversion 4,258 — —
F Tax withholding on vested shares 4,297 $339.01 $1.46M
C Derivative conversion 1,765 — —
F Tax withholding on vested shares 1,781 $339.01 $603.8K
C Derivative conversion 10,154 — —
Filing: Form 4 (Insider Transaction) Insider: Ashkenazi Anat (SVP, Chief Financial Officer) Shares: 30,555
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-29

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Pichai Sundar (Director, Chief Executive Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 3,671 — —
F Tax withholding on vested shares 3,705 $339.01 $1.26M
C Derivative conversion 3,671 — —
Filing: Form 4 (Insider Transaction) Insider: Pichai Sundar (Director, Chief Executive Officer) Shares: 11,047
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-29

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Schindler Philipp (SVP, Chief Business Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 6,065 — —
F Tax withholding on vested shares 6,121 $339.01 $2.08M
C Derivative conversion 5,379 — —
F Tax withholding on vested shares 5,429 $339.01 $1.84M
C Derivative conversion 1,997 — —
F Tax withholding on vested shares 2,016 $339.01 $683.4K
C Derivative conversion 13,442 — —
Filing: Form 4 (Insider Transaction) Insider: Schindler Philipp (SVP, Chief Business Officer) Shares: 40,449
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

ARNOLD FRANCES (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 0 — —
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 11 — —
Filing: Form 4 (Insider Transaction) Insider: ARNOLD FRANCES (Director) Shares: 13
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Washington Robin L (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1 — —
A Compensation award 0 — —
A Compensation award 1 — —
A Compensation award 1 — —
Filing: Form 4 (Insider Transaction) Insider: Washington Robin L (Director) Shares: 3
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Shriram Kavitark Ram (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1 — —
A Compensation award 0 — —
A Compensation award 1 — —
A Compensation award 1 — —
Filing: Form 4 (Insider Transaction) Insider: Shriram Kavitark Ram (Director) Shares: 3
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Hennessy John L. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 1 — —
Filing: Form 4 (Insider Transaction) Insider: Hennessy John L. (Director) Shares: 4
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

DOERR L JOHN (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1 — —
A Compensation award 0 — —
A Compensation award 1 — —
A Compensation award 1 — —
Filing: Form 4 (Insider Transaction) Insider: DOERR L JOHN (Director) Shares: 3
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Ferguson Roger W. Jr. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1 — —
A Compensation award 0 — —
A Compensation award 1 — —
A Compensation award 1 — —
Filing: Form 4 (Insider Transaction) Insider: Ferguson Roger W. Jr. (Director) Shares: 3
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

CHAVEZ R. MARTIN (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 0 — —
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 1 — —
Filing: Form 4 (Insider Transaction) Insider: CHAVEZ R. MARTIN (Director) Shares: 3
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Saraci Marsida (VP, Chief Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1 — —
A Compensation award 2 — —
A Compensation award 3 — —
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 1 — —
A Compensation award 0 — —
Filing: Form 4 (Insider Transaction) Insider: Saraci Marsida (VP, Chief Accounting Officer) Shares: 10
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

WALKER JOHN KENT (President, Global Affairs, CLO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 37 — —
A Compensation award 12 — —
A Compensation award 33 — —
Filing: Form 4 (Insider Transaction) Insider: WALKER JOHN KENT (President, Global Affairs, CLO) Shares: 82
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Porat Ruth (President and CIO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 37 — —
A Compensation award 12 — —
A Compensation award 33 — —
Filing: Form 4 (Insider Transaction) Insider: Porat Ruth (President and CIO) Shares: 82
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

GOOGL insider Form 4 filed for equity award, exercise, or tax withholding

Schindler Philipp (SVP, Chief Business Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 16 — —
A Compensation award 41 — —
A Compensation award 47 — —
Filing: Form 4 (Insider Transaction) Insider: Schindler Philipp (SVP, Chief Business Officer) Shares: 104
Proposed Insider Sales 1 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Alphabet Inc. has 1 such notice in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-30

GOOGL Form 144 filed for proposed insider sale by ARNOLD FRANCES (83 shares) ~$28.3K

ARNOLD FRANCES filed a Form 144 with the SEC indicating intent to sell GOOGL (Alphabet Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: ARNOLD FRANCES Shares: 83 Est. Value: $28.3K

How we classify Alphabet Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on GOOGL. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — GOOGL SEC Filings

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Want deeper GOOGL analysis?

View valuation, growth metrics, the rule-based stock-page score, demand zones, peer comparison, and more — all on the GOOGL stock analysis page.

GOOGL Full Analysis
Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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