A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 7 filings in this group are Form 4s for GrowGeneration Corp.
The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.
Across the 7 insider filings shown, the breakdown is 5 compensation award and 2 open-market purchase. 2 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.
Form 4
Open-market purchase
Insider Buying
2026-09-18
GRWG insider ADAMS EULA L (Director) bought 4,000 shares (~$6.7K)
ADAMS EULA L, listed as Director at GrowGeneration Corp., reported an open-market purchase of 4,000 GRWG shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
4,000 |
$1.67 |
$6.7K |
A |
Compensation award
|
30,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: ADAMS EULA L (Director)
Shares: 4,000
Est. Value: $6.7K
Form 4
Compensation award
Tax / Compensation Filing
2026-09-17
GRWG insider Form 4 filed for equity award, exercise, or tax withholding
Aiello Stephen (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
25,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Aiello Stephen (Director)
Shares: 25,000
Form 4
Compensation award
Tax / Compensation Filing
2026-09-17
GRWG insider Form 4 filed for equity award, exercise, or tax withholding
Carter Starlett (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
25,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Carter Starlett (Director)
Shares: 25,000
Form 4
Compensation award
Tax / Compensation Filing
2026-06-16
GRWG insider Form 4 filed for equity award, exercise, or tax withholding
Sanders Gregory Kevin (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
24,990 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Sanders Gregory Kevin (Chief Financial Officer)
Shares: 24,990
Form 4
Compensation award
Tax / Compensation Filing
2026-06-16
GRWG insider Form 4 filed for equity award, exercise, or tax withholding
Salaman Michael (Director, President) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
50,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Salaman Michael (Director, President)
Shares: 50,000
Form 4
Compensation award
Tax / Compensation Filing
2026-06-16
GRWG insider Form 4 filed for equity award, exercise, or tax withholding
Lampert Darren (Director, CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
50,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Lampert Darren (Director, CEO)
Shares: 50,000
Form 4
Open-market purchase
Insider Buying
2026-05-19
GRWG insider Lampert Darren (Director, CEO) bought 64,098 shares (~$99.4K)
Lampert Darren, listed as Director, CEO at GrowGeneration Corp., reported an open-market purchase of 64,098 GRWG shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
64,098 |
$1.55 |
$99.4K |
Filing: Form 4 (Insider Transaction)
Insider: Lampert Darren (Director, CEO)
Shares: 64,098
Est. Value: $99.4K