What SEC filings does The Honest Company, Inc. submit to the SEC?

The Honest Company, Inc. (HNST) submits several types of SEC filings including Form 4 (insider transactions), Form 144 (proposed insider sales), 8-K reports (material events such as earnings releases, acquisitions, leadership changes), and periodic reports — the 10-Q (quarterly) and 10-K (annual). All filings are publicly available through SEC EDGAR.

What does a Form 4 filing tell me about HNST?

A Form 4 for HNST discloses a transaction by a company insider — typically a director, officer, or 10%+ shareholder. It shows the source-reported date, number of shares, price, and updated ownership. These facts do not establish motive or predict future returns.

How do I interpret an 8-K filing from The Honest Company, Inc.?

An 8-K signals a material event requiring prompt disclosure. Common triggers include earnings pre-announcements, acquisitions, leadership appointments or departures, credit changes, or regulatory actions. Read the item codes inside the filing to understand exactly what was disclosed before drawing conclusions.

What is the difference between a 10-K and 10-Q for HNST?

The 10-K is The Honest Company, Inc.'s annual report with fully audited financial statements, comprehensive MD&A, and complete risk factor disclosures — filed 60–90 days after fiscal year-end. The 10-Q is a lighter quarterly report with unaudited financials filed for the first three quarters. Together they provide a continuous financial picture of the company.

Where can I see all HNST SEC filings directly on EDGAR?

You can view all historical The Honest Company, Inc. filings on the SEC EDGAR company page for HNST. Each filing card on this page links directly to the original SEC document.

How often does The Honest Company, Inc. file with the SEC?

The Honest Company, Inc. files one 10-K per year and up to three 10-Qs per year. Form 4 insider transactions must be reported within two business days of each trade, so the frequency depends on how often insiders are buying or selling HNST shares. 8-K filings occur whenever a material event happens — which can be several times per quarter for an active company.

HNST SEC Filing News — The Honest Company, Inc.

Latest SEC filings for The Honest Company, Inc. (HNST) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-09.

The Honest Company, Inc. a personal care company, provides personal care products for babies and adults. It offers wipes, personal care, diapers, and beauty products. In addition, it sells its products through retailers and websites, and third-party ecommerce sites. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.

Sector: Consumer Defensive Industry: Household & Personal Products Market Cap: $533.2M CIK: 1530979

Total Filings

Bullish Classifications

Bearish Classifications

Insider Transactions

Material Events (8-K)

Periodic Reports

Rule-based classifications for HNST currently lean bearish. Of the 20 filing records displayed, 9 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.

HNST Filing Activity Snapshot 2026-08-20 — 2026-10-09

Insider Transactions (Form 4)

0 buys vs 9 sells

Net insider selling in this period — insiders sell for many reasons beyond conviction.

Largest Form 144 Filing

$588.3K

Vernon Carla (Director, Chief Executive Officer) · 2026-08-24

117,893 shares · Form 4

Form 144 Notices

Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.

Insider Transactions 9 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 9 filings in this group are Form 4s for The Honest Company, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 9 insider filings shown, the breakdown is 9 open-market sale. 9 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×9: The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Form 4 Open-market sale Insider Selling 2026-10-09

HNST insider Sternweis Thomas (SVP, Enterprise Dev. & Strat.) sold 25,000 shares (~$122.5K)

Sternweis Thomas, listed as SVP, Enterprise Dev. & Strat. at Honest Company, Inc., reported an open-market sale of 25,000 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	25,000	$4.90	$122.5K

Filing: Form 4 (Insider Transaction) Insider: Sternweis Thomas (SVP, Enterprise Dev. & Strat.) Shares: 25,000 Est. Value: $122.5K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-09-15

HNST insider Sternweis Thomas (SVP, Enterprise Dev. & Strat.) sold 25,000 shares (~$137.0K)

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	25,000	$5.48	$137.0K

Filing: Form 4 (Insider Transaction) Insider: Sternweis Thomas (SVP, Enterprise Dev. & Strat.) Shares: 25,000 Est. Value: $137.0K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider Sternweis Thomas (SVP, Enterprise Dev. & Strat.) sold 6,403 shares (~$32.0K)

Sternweis Thomas, listed as SVP, Enterprise Dev. & Strat. at Honest Company, Inc., reported an open-market sale of 6,403 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	6,403	$4.99	$32.0K

Filing: Form 4 (Insider Transaction) Insider: Sternweis Thomas (SVP, Enterprise Dev. & Strat.) Shares: 6,403 Est. Value: $32.0K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider Sheehey Brendan (General Counsel) sold 9,664 shares (~$48.2K)

Sheehey Brendan, listed as General Counsel at Honest Company, Inc., reported an open-market sale of 9,664 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	9,664	$4.99	$48.2K
`A`	Compensation award	105,799	—	—

Filing: Form 4 (Insider Transaction) Insider: Sheehey Brendan (General Counsel) Shares: 9,664 Est. Value: $48.2K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider Mayle Jonathan (SVP, Customer Sales) sold 6,161 shares (~$30.7K)

Mayle Jonathan, listed as SVP, Customer Sales at Honest Company, Inc., reported an open-market sale of 6,161 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	6,161	$4.99	$30.7K
`A`	Compensation award	105,799	—	—

Filing: Form 4 (Insider Transaction) Insider: Mayle Jonathan (SVP, Customer Sales) Shares: 6,161 Est. Value: $30.7K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider von Kunssberg Etienne (SVP, Supply Chain) sold 7,195 shares (~$36.0K)

von Kunssberg Etienne, listed as SVP, Supply Chain at Honest Company, Inc., reported an open-market sale of 7,195 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	2,617	$4.99	$13.1K
`A`	Compensation award	105,799	—	—
`S`	Open-market sale	4,578	$5.01	$22.9K

Filing: Form 4 (Insider Transaction) Insider: von Kunssberg Etienne (SVP, Supply Chain) Shares: 7,195 Est. Value: $36.0K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider Vernon Carla (Director, Chief Executive Officer) sold 117,893 shares (~$588.3K)

Vernon Carla, listed as Director, Chief Executive Officer at Honest Company, Inc., reported an open-market sale of 117,893 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	117,893	$4.99	$588.3K
`A`	Compensation award	362,068	—	—
`A`	Compensation award derivative · Performance Stock Unit	362,068	—	—

Filing: Form 4 (Insider Transaction) Insider: Vernon Carla (Director, Chief Executive Officer) Shares: 117,893 Est. Value: $588.3K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider Bruce Curtiss James III (Chief Fin. & Operating Officer) sold 3,129 shares (~$15.6K)

Bruce Curtiss James III, listed as Chief Fin. & Operating Officer at Honest Company, Inc., reported an open-market sale of 3,129 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	3,129	$4.99	$15.6K

Filing: Form 4 (Insider Transaction) Insider: Bruce Curtiss James III (Chief Fin. & Operating Officer) Shares: 3,129 Est. Value: $15.6K

View on SEC EDGAR → Open Filing Document →

Form 4 Open-market sale Insider Selling 2026-08-24

HNST insider Ball Dorria L. (Chief People Officer) sold 6,812 shares (~$34.0K)

Ball Dorria L., listed as Chief People Officer at Honest Company, Inc., reported an open-market sale of 6,812 HNST shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code	Nature	Shares	Price	Value
`S`	Open-market sale	6,812	$4.99	$34.0K

Filing: Form 4 (Insider Transaction) Insider: Ball Dorria L. (Chief People Officer) Shares: 6,812 Est. Value: $34.0K

View on SEC EDGAR → Open Filing Document →

Proposed Insider Sales 11 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. The Honest Company, Inc. has 11 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-10-08

HNST Form 144 filed for proposed insider sale by THOMAS J STERNWEIS (25,000 shares) ~$122.4K

THOMAS J STERNWEIS filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: THOMAS J STERNWEIS Shares: 25,000 Est. Value: $122.4K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-09-14

HNST Form 144 filed for proposed insider sale by THOMAS J STERNWEIS (25,000 shares) ~$137.0K

Filing: Form 144 (Proposed Sale Notice) Insider: THOMAS J STERNWEIS Shares: 25,000 Est. Value: $137.0K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-25

HNST Form 144 filed for proposed insider sale by STEPHEN WINCHELL (50,000 shares) ~$269.1K

STEPHEN WINCHELL filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: STEPHEN WINCHELL Shares: 50,000 Est. Value: $269.1K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-21

HNST Form 144 filed for proposed insider sale by ETIENNE E VON KUNSSBERG (4,578 shares) ~$22.9K

ETIENNE E VON KUNSSBERG filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: ETIENNE E VON KUNSSBERG Shares: 4,578 Est. Value: $22.9K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Thomas Sternweis (6,317 shares) ~$31.3K

Thomas Sternweis filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Thomas Sternweis Shares: 6,317 Est. Value: $31.3K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Jonathan Mayle (6,077 shares) ~$30.1K

Jonathan Mayle filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Jonathan Mayle Shares: 6,077 Est. Value: $30.1K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Etienne von Kunssberg (2,582 shares) ~$12.8K

Etienne von Kunssberg filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Etienne von Kunssberg Shares: 2,582 Est. Value: $12.8K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Dorra Ball (6,724 shares) ~$33.4K

Dorra Ball filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Dorra Ball Shares: 6,724 Est. Value: $33.4K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Curtiss Bruce (3,088 shares) ~$15.3K

Curtiss Bruce filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Curtiss Bruce Shares: 3,088 Est. Value: $15.3K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Carla Vernon (116,413 shares) ~$577.4K

Carla Vernon filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Carla Vernon Shares: 116,413 Est. Value: $577.4K

View on SEC EDGAR → Open Filing Document →

Form 144 Proposed Insider Sale 2026-08-20

HNST Form 144 filed for proposed insider sale by Brendan Sheehey (9,538 shares) ~$47.3K

Brendan Sheehey filed a Form 144 with the SEC indicating intent to sell HNST (Honest Company, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Brendan Sheehey Shares: 9,538 Est. Value: $47.3K

View on SEC EDGAR → Open Filing Document →

How we classify The Honest Company, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on HNST. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — HNST SEC Filings

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HNST Full Analysis

Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.

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