HOG SEC Filing News — Harley-Davidson, Inc.

Latest SEC filings for Harley-Davidson, Inc. (HOG) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-05.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its tradema…
Sector: Consumer Cyclical Industry: Recreational Vehicles Market Cap: $2.8B CIK: 793952
20
Total Filings
3
Bullish Classifications
5
Bearish Classifications
10
Insider Transactions
3
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for HOG currently lean bearish. Of the 20 filing records displayed, 5 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 3 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
HOG Filing Activity Snapshot 2026-06-01 — 2026-10-05
Insider Transactions (Form 4)
3 buys vs 5 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$982.7K
NOVA DANIEL J (Director) · 2026-08-03
40,000 shares · Form 4
Form 144 Notices
6
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 10 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 10 filings in this group are Form 4s for Harley-Davidson, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 10 insider filings shown, the breakdown is 5 open-market sale, 3 open-market purchase, 1 compensation award and 1 option exercise. 8 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×5
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Open-market purchase ×3
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Compensation award ×1
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Option exercise ×1
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Form 4 Open-market sale Insider Selling 2026-10-05

HOG insider Root Jonathan R (CFO and CCO) sold 1,559 shares (~$38.1K)

Root Jonathan R, listed as CFO and CCO at HARLEY-DAVIDSON, INC., reported an open-market sale of 1,559 HOG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,559 $24.43 $38.1K
Filing: Form 4 (Insider Transaction) Insider: Root Jonathan R (CFO and CCO) Shares: 1,559 Est. Value: $38.1K
View on SEC EDGAR → Open Filing Document →
Form 4 Option exercise Tax / Compensation Filing 2026-09-28

HOG insider Form 4 filed for equity award, exercise, or tax withholding

NOVA DANIEL J (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 5,168 — —
M Option exercise derivative · Share Units 5,168 — —
Filing: Form 4 (Insider Transaction) Insider: NOVA DANIEL J (Director) Shares: 5,168
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-02

HOG insider Root Jonathan R (CFO and CCO) sold 1,554 shares (~$42.7K)

Root Jonathan R, listed as CFO and CCO at HARLEY-DAVIDSON, INC., reported an open-market sale of 1,554 HOG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,554 $27.46 $42.7K
Filing: Form 4 (Insider Transaction) Insider: Root Jonathan R (CFO and CCO) Shares: 1,554 Est. Value: $42.7K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market purchase Insider Buying 2026-08-13

HOG insider Littleton Gayle (CLO, CCO, CAO & Corp Sec) bought 7,500 shares (~$197.8K)

Littleton Gayle, listed as CLO, CCO, CAO & Corp Sec at HARLEY-DAVIDSON, INC., reported an open-market purchase of 7,500 HOG shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 7,500 $26.38 $197.8K
Filing: Form 4 (Insider Transaction) Insider: Littleton Gayle (CLO, CCO, CAO & Corp Sec) Shares: 7,500 Est. Value: $197.8K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market purchase Insider Buying 2026-08-11

HOG insider Starrs Artie (Director, President & CEO) bought 10,000 shares (~$258.9K)

Starrs Artie, listed as Director, President & CEO at HARLEY-DAVIDSON, INC., reported an open-market purchase of 10,000 HOG shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 10,000 $25.89 $258.9K
Filing: Form 4 (Insider Transaction) Insider: Starrs Artie (Director, President & CEO) Shares: 10,000 Est. Value: $258.9K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-05

HOG insider Root Jonathan R (CFO and CCO) sold 1,554 shares (~$38.7K)

Root Jonathan R, listed as CFO and CCO at HARLEY-DAVIDSON, INC., reported an open-market sale of 1,554 HOG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,554 $24.88 $38.7K
Filing: Form 4 (Insider Transaction) Insider: Root Jonathan R (CFO and CCO) Shares: 1,554 Est. Value: $38.7K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market purchase Insider Buying 2026-08-03

HOG insider NOVA DANIEL J (Director) bought 40,000 shares (~$982.7K)

NOVA DANIEL J, listed as Director at HARLEY-DAVIDSON, INC., reported an open-market purchase of 40,000 HOG shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 40,000 $24.57 $982.7K
Filing: Form 4 (Insider Transaction) Insider: NOVA DANIEL J (Director) Shares: 40,000 Est. Value: $982.7K
View on SEC EDGAR → Open Filing Document →
Form 4 Compensation award Tax / Compensation Filing 2026-07-28

HOG insider Form 4 filed for equity award, exercise, or tax withholding

Littleton Gayle (CLO, CCO, CAO & Corp Sec) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Units 39,232 — —
Filing: Form 4 (Insider Transaction) Insider: Littleton Gayle (CLO, CCO, CAO & Corp Sec)
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-07-06

HOG insider Root Jonathan R (CFO and CCO) sold 1,554 shares (~$38.0K)

Root Jonathan R, listed as CFO and CCO at HARLEY-DAVIDSON, INC., reported an open-market sale of 1,554 HOG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,554 $24.44 $38.0K
Filing: Form 4 (Insider Transaction) Insider: Root Jonathan R (CFO and CCO) Shares: 1,554 Est. Value: $38.0K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-06-03

HOG insider Root Jonathan R (CFO and CCO) sold 1,554 shares (~$37.1K)

Root Jonathan R, listed as CFO and CCO at HARLEY-DAVIDSON, INC., reported an open-market sale of 1,554 HOG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,554 $23.87 $37.1K
Filing: Form 4 (Insider Transaction) Insider: Root Jonathan R (CFO and CCO) Shares: 1,554 Est. Value: $37.1K
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 6 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Harley-Davidson, Inc. has 6 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-01

HOG Form 144 filed for proposed insider sale by Root Jonathan R (3,113 shares) ~$85.5K

Root Jonathan R filed a Form 144 with the SEC indicating intent to sell HOG (HARLEY-DAVIDSON, INC.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Root Jonathan R Shares: 3,113 Est. Value: $85.5K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-13

HOG Form 144 filed for proposed insider sale by Krause Paul J (3,750 shares) ~$100.7K

Krause Paul J filed a Form 144 with the SEC indicating intent to sell HOG (HARLEY-DAVIDSON, INC.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Krause Paul J Shares: 3,750 Est. Value: $100.7K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-03

HOG Form 144 filed for proposed insider sale by Root Jonathan R (1,554 shares) ~$38.7K

Root Jonathan R filed a Form 144 with the SEC indicating intent to sell HOG (HARLEY-DAVIDSON, INC.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Root Jonathan R Shares: 1,554 Est. Value: $38.7K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-07-01

HOG Form 144 filed for proposed insider sale by Root Jonathan R (1,554 shares) ~$38.0K

Root Jonathan R filed a Form 144 with the SEC indicating intent to sell HOG (HARLEY-DAVIDSON, INC.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Root Jonathan R Shares: 1,554 Est. Value: $38.0K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-06-04

HOG Form 144 filed for proposed insider sale by FARLEY JR JAMES D (16,205 shares) ~$393.0K

FARLEY JR JAMES D filed a Form 144 with the SEC indicating intent to sell HOG (HARLEY-DAVIDSON, INC.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: FARLEY JR JAMES D Shares: 16,205 Est. Value: $393.0K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-06-01

HOG Form 144 filed for proposed insider sale by Root Jonathan R (1,554 shares) ~$37.1K

Root Jonathan R filed a Form 144 with the SEC indicating intent to sell HOG (HARLEY-DAVIDSON, INC.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Root Jonathan R Shares: 1,554 Est. Value: $37.1K
View on SEC EDGAR → Open Filing Document →
Material Events 3 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 3 in this period for Harley-Davidson, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K/A Amended Material Company Update 2026-07-23

HOG filed amended 8-K — material company event

HARLEY-DAVIDSON, INC. filed an amended 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K/A (Material Event Amendment)
View on SEC EDGAR → Open Filing Document →
Form 8-K Material Company Update 2026-07-23

HOG filed 8-K — material company event

HARLEY-DAVIDSON, INC. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
View on SEC EDGAR → Open Filing Document →
Form 8-K Material Company Update 2026-06-26

HOG filed 8-K — material company event

HARLEY-DAVIDSON, INC. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
View on SEC EDGAR → Open Filing Document →
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for Harley-Davidson, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-05

HOG filed Quarterly Report (10-Q)

HARLEY-DAVIDSON, INC. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)
View on SEC EDGAR → Open Filing Document →

How we classify Harley-Davidson, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on HOG. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — HOG SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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