HUBS SEC Filing News — HubSpot, Inc.

Latest SEC filings for HubSpot, Inc. (HUBS) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-09.

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pi…
Sector: Technology Industry: Software - Application Market Cap: $12.8B CIK: 1404655
20
Total Filings
1
Bullish Classifications
3
Bearish Classifications
14
Insider Transactions
3
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for HUBS currently lean bearish. Of the 20 filing records displayed, 3 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 1 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
HUBS Filing Activity Snapshot 2026-08-05 — 2026-10-09
Insider Transactions (Form 4)
1 buy vs 3 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$2.09M
Halligan Brian (Director) · 2026-09-17
8,500 shares · Form 4
Form 144 Notices
2
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 14 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 14 filings in this group are Form 4s for HubSpot, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 14 insider filings shown, the breakdown is 9 tax withholding, 3 open-market sale, 1 compensation award and 1 open-market purchase. 4 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Tax withholding ×9
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Open-market sale ×3
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Compensation award ×1
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Open-market purchase ×1
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Form 4 Tax withholding Tax / Compensation Filing 2026-10-05

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Bueker Kathryn (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 781 $217.45 $169.8K
Filing: Form 4 (Insider Transaction) Insider: Bueker Kathryn (Chief Financial Officer) Shares: 781
Form 4 Tax withholding Tax / Compensation Filing 2026-10-05

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Halligan Brian (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 371 $217.45 $80.7K
Filing: Form 4 (Insider Transaction) Insider: Halligan Brian (Director) Shares: 371
Form 4 Tax withholding Tax / Compensation Filing 2026-10-05

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Rangan Yamini (Director, Chief Executive Officer & Pres) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 2,139 $217.45 $465.1K
Filing: Form 4 (Insider Transaction) Insider: Rangan Yamini (Director, Chief Executive Officer & Pres) Shares: 2,139
Form 4 Tax withholding Tax / Compensation Filing 2026-10-05

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Shah Dharmesh (Director, Chief Technology Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 436 $217.45 $94.8K
Filing: Form 4 (Insider Transaction) Insider: Shah Dharmesh (Director, Chief Technology Officer) Shares: 436
Form 4 Open-market sale Insider Selling 2026-09-17

HUBS insider Halligan Brian (Director) sold 8,500 shares (~$2.09M)

Halligan Brian, listed as Director at HUBSPOT INC, reported an open-market sale of 8,500 HUBS shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,500 $245.64 $2.09M
Filing: Form 4 (Insider Transaction) Insider: Halligan Brian (Director) Shares: 8,500 Est. Value: $2.09M
Form 4 Tax withholding Tax / Compensation Filing 2026-09-02

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Rangan Yamini (Director, Chief Executive Officer & Pres) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 2,622 $251.11 $658.4K
Filing: Form 4 (Insider Transaction) Insider: Rangan Yamini (Director, Chief Executive Officer & Pres) Shares: 2,622
Form 4 Tax withholding Tax / Compensation Filing 2026-09-02

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Bueker Kathryn (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 1,077 $251.11 $270.4K
Filing: Form 4 (Insider Transaction) Insider: Bueker Kathryn (Chief Financial Officer) Shares: 1,077
Form 4 Tax withholding Tax / Compensation Filing 2026-09-02

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Shah Dharmesh (Director, Chief Technology Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 578 $251.11 $145.1K
Filing: Form 4 (Insider Transaction) Insider: Shah Dharmesh (Director, Chief Technology Officer) Shares: 578
Form 4 Tax withholding Tax / Compensation Filing 2026-09-02

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Halligan Brian (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 158 $251.11 $39.7K
Filing: Form 4 (Insider Transaction) Insider: Halligan Brian (Director) Shares: 158
Form 4 Tax withholding Tax / Compensation Filing 2026-09-02

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

FISHER ERIKA ASHLEY (Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 322 $251.11 $80.9K
Filing: Form 4 (Insider Transaction) Insider: FISHER ERIKA ASHLEY (Chief Legal Officer) Shares: 322
Form 4 Open-market sale Insider Selling 2026-08-20

HUBS insider Halligan Brian (Director) sold 8,500 shares (~$1.87M)

Halligan Brian, listed as Director at HUBSPOT INC, reported an open-market sale of 8,500 HUBS shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,500 $219.50 $1.87M
Filing: Form 4 (Insider Transaction) Insider: Halligan Brian (Director) Shares: 8,500 Est. Value: $1.87M
Form 4 Open-market purchase Insider Buying 2026-08-10

HUBS insider Dischler Gerald (Director) bought 925 shares (~$199.7K)

Dischler Gerald, listed as Director at HUBSPOT INC, reported an open-market purchase of 925 HUBS shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 925 $215.93 $199.7K
Filing: Form 4 (Insider Transaction) Insider: Dischler Gerald (Director) Shares: 925 Est. Value: $199.7K
Form 4 Compensation award Tax / Compensation Filing 2026-08-06

HUBS insider Form 4 filed for equity award, exercise, or tax withholding

Dischler Gerald (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,015 — —
Filing: Form 4 (Insider Transaction) Insider: Dischler Gerald (Director) Shares: 1,015
Form 4 Open-market sale Insider Selling 2026-08-06

HUBS insider FISHER ERIKA ASHLEY (Chief Legal Officer) sold 702 shares (~$165.1K)

FISHER ERIKA ASHLEY, listed as Chief Legal Officer at HUBSPOT INC, reported an open-market sale of 702 HUBS shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 702 $235.22 $165.1K
Filing: Form 4 (Insider Transaction) Insider: FISHER ERIKA ASHLEY (Chief Legal Officer) Shares: 702 Est. Value: $165.1K
Proposed Insider Sales 2 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. HubSpot, Inc. has 2 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-15

HUBS Form 144 filed for proposed insider sale by Halligan Brian (8,500 shares) ~$2.09M

Halligan Brian filed a Form 144 with the SEC indicating intent to sell HUBS (HUBSPOT INC) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Halligan Brian Shares: 8,500 Est. Value: $2.09M
Form 144 Proposed Insider Sale 2026-08-18

HUBS Form 144 filed for proposed insider sale by Halligan Brian (8,500 shares) ~$1.87M

Halligan Brian filed a Form 144 with the SEC indicating intent to sell HUBS (HUBSPOT INC) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Halligan Brian Shares: 8,500 Est. Value: $1.87M
Material Events 3 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 3 in this period for HubSpot, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-10-09

HUBS filed 8-K — material company event

HUBSPOT INC filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-10-06

HUBS filed 8-K — material company event

HUBSPOT INC filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-08-05

HUBS filed 8-K — material company event

HUBSPOT INC filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for HubSpot, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-05

HUBS filed Quarterly Report (10-Q)

HUBSPOT INC filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify HubSpot, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on HUBS. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — HUBS SEC Filings

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HUBS Full Analysis
Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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