A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 10 filings in this group are Form 4s for Inuvo, Inc.
The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.
Across the 10 insider filings shown, the breakdown is 5 compensation award and 5 option exercise. None of the classified filings involved a discretionary open-market trade, so this period says nothing about what insiders think of the price.
Form 4
Option exercise
Tax / Compensation Filing
2026-10-02
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Buchner Robert C. (Director, Chief Executive Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
41,666 |
— |
— |
F |
Tax withholding on vested shares
|
12,024 |
$0.58 |
$7.0K |
M |
Option exercise
derivative · Restricted Stock Unit
|
41,666 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Buchner Robert C. (Director, Chief Executive Officer)
Shares: 53,690
Form 4
Compensation award
Tax / Compensation Filing
2026-08-19
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Ciccone Derric (President & CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
derivative · Restricted Stock Unit
|
150,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Ciccone Derric (President & CFO)
Form 4
Compensation award
Tax / Compensation Filing
2026-07-06
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Partalo Sanja (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
derivative · Restricted Stock Unit
|
30,702 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Partalo Sanja (Director)
Form 4
Compensation award
Tax / Compensation Filing
2026-07-06
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Howe Richard K (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
7,500 |
— |
— |
F |
Tax withholding on vested shares
|
3,112 |
$1.14 |
$3.5K |
A |
Compensation award
derivative · Restricted Stock Unit
|
7,500 |
— |
— |
M |
Option exercise
derivative · Restricted Stock Unit
|
7,500 |
— |
— |
A |
Compensation award
derivative · Restricted Stock Unit
|
30,702 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Howe Richard K (Director)
Shares: 10,612
Form 4
Compensation award
Tax / Compensation Filing
2026-07-06
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Cameron Gordon J (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
derivative · Restricted Stock Unit
|
30,702 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Cameron Gordon J (Director)
Form 4
Compensation award
Tax / Compensation Filing
2026-07-06
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Bond Jonathan (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
derivative · Restricted Stock Unit
|
30,702 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Bond Jonathan (Director)
Form 4
Option exercise
Tax / Compensation Filing
2026-04-03
INUV insider Form 4 filed for equity award, exercise, or tax withholding
RUIZ WALLACE D (CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
7,500 |
— |
— |
F |
Tax withholding on vested shares
|
3,739 |
$2.14 |
$8.0K |
M |
Option exercise
derivative · Restricted Stock Unit
|
7,500 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: RUIZ WALLACE D (CFO)
Shares: 11,239
Form 4
Option exercise
Tax / Compensation Filing
2026-04-03
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Howe Richard K (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
36,667 |
— |
— |
F |
Tax withholding on vested shares
|
15,143 |
$2.14 |
$32.4K |
M |
Option exercise
derivative · Restricted Stock Unit
|
36,667 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Howe Richard K (Director)
Shares: 51,810
Form 4
Option exercise
Tax / Compensation Filing
2026-03-03
INUV insider Form 4 filed for equity award, exercise, or tax withholding
RUIZ WALLACE D (CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
10,000 |
— |
— |
F |
Tax withholding on vested shares
|
5,034 |
$2.55 |
$12.8K |
M |
Option exercise
derivative · Restricted Stock Unit
|
10,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: RUIZ WALLACE D (CFO)
Shares: 15,034
Form 4
Option exercise
Tax / Compensation Filing
2026-03-03
INUV insider Form 4 filed for equity award, exercise, or tax withholding
Howe Richard K (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
41,667 |
— |
— |
F |
Tax withholding on vested shares
|
19,411 |
$2.55 |
$49.5K |
M |
Option exercise
derivative · Restricted Stock Unit
|
41,667 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Howe Richard K (Director)
Shares: 61,078