A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 7 filings in this group are Form 4s for The Coca-Cola Company.
The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.
Across the 7 insider filings shown, the breakdown is 7 open-market sale. 7 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.
Form 4
Open-market sale
Insider Selling
2026-08-24
KO insider Pietracci Bruno (Insider) sold 111,365 shares (~$10.13M)
Pietracci Bruno, listed as Insider at COCA COLA CO, reported an open-market sale of 111,365 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
41,365 |
$61.34 |
$2.54M |
S |
Open-market sale
|
41,365 |
$90.93 |
$3.76M |
M |
Option exercise
|
40,754 |
$60.02 |
$2.45M |
S |
Open-market sale
|
40,754 |
$90.93 |
$3.71M |
M |
Option exercise
|
29,246 |
$60.27 |
$1.76M |
S |
Open-market sale
|
29,246 |
$90.93 |
$2.66M |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
41,365 |
— |
— |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
40,754 |
— |
— |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
29,246 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Pietracci Bruno (Insider)
Shares: 111,365
Est. Value: $10.13M
Form 4
Open-market sale
Insider Selling
2026-08-21
KO insider QUAN NANCY (Executive Vice President) sold 50,000 shares (~$4.52M)
QUAN NANCY, listed as Executive Vice President at COCA COLA CO, reported an open-market sale of 50,000 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
50,000 |
$50.44 |
$2.52M |
S |
Open-market sale
|
50,000 |
$90.39 |
$4.52M |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
50,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: QUAN NANCY (Executive Vice President)
Shares: 50,000
Est. Value: $4.52M
Form 4
Open-market sale
Insider Selling
2026-08-11
KO insider Ray Sanket (Insider) sold 9,958 shares (~$861.4K)
Ray Sanket, listed as Insider at COCA COLA CO, reported an open-market sale of 9,958 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
9,958 |
$86.50 |
$861.4K |
Filing: Form 4 (Insider Transaction)
Insider: Ray Sanket (Insider)
Shares: 9,958
Est. Value: $861.4K
Form 4
Open-market sale
Insider Selling
2026-08-07
KO insider Ortega Luisa (Insider) sold 55,755 shares (~$4.83M)
Ortega Luisa, listed as Insider at COCA COLA CO, reported an open-market sale of 55,755 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
19,772 |
$86.67 |
$1.71M |
M |
Option exercise
|
7,628 |
$48.08 |
$366.7K |
M |
Option exercise
|
10,684 |
$59.48 |
$635.5K |
M |
Option exercise
|
21,848 |
$50.44 |
$1.10M |
S |
Open-market sale
|
35,983 |
$86.55 |
$3.11M |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
7,628 |
— |
— |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
10,684 |
— |
— |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
21,848 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Ortega Luisa (Insider)
Shares: 55,755
Est. Value: $4.83M
Form 4
Open-market sale
Insider Selling
2026-08-03
KO insider MURPHY JOHN (President and CFO) sold 152,483 shares (~$13.31M)
MURPHY JOHN, listed as President and CFO at COCA COLA CO, reported an open-market sale of 152,483 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
152,483 |
$44.48 |
$6.78M |
S |
Open-market sale
|
152,483 |
$87.31 |
$13.31M |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
152,483 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: MURPHY JOHN (President and CFO)
Shares: 152,483
Est. Value: $13.31M
Form 4
Open-market sale
Insider Selling
2026-07-30
KO insider Quincey James (Director, Chairman) sold 527,087 shares (~$47.47M)
Quincey James, listed as Director, Chairman at COCA COLA CO, reported an open-market sale of 527,087 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
381,140 |
$45.44 |
$17.32M |
S |
Open-market sale
|
381,140 |
$90.04 |
$34.32M |
M |
Option exercise
|
145,947 |
$45.44 |
$6.63M |
S |
Open-market sale
|
145,947 |
$90.09 |
$13.15M |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
381,140 |
— |
— |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
145,947 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Quincey James (Director, Chairman)
Shares: 527,087
Est. Value: $47.47M
Form 4
Open-market sale
Insider Selling
2026-07-29
KO insider Pietracci Bruno (Insider) sold 75,727 shares (~$6.79M)
Pietracci Bruno, listed as Insider at COCA COLA CO, reported an open-market sale of 75,727 KO shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
M |
Option exercise
|
35,393 |
$59.48 |
$2.11M |
S |
Open-market sale
|
35,393 |
$89.60 |
$3.17M |
M |
Option exercise
|
40,334 |
$50.44 |
$2.03M |
S |
Open-market sale
|
40,334 |
$89.69 |
$3.62M |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
35,393 |
— |
— |
M |
Option exercise
derivative · Employee Stock Option (Right to Buy)
|
40,334 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Pietracci Bruno (Insider)
Shares: 75,727
Est. Value: $6.79M