A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 14 filings in this group are Form 4s for LifeVantage Corporation.
The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.
Across the 14 insider filings shown, the breakdown is 6 tax withholding, 4 compensation award, 2 open-market purchase and 2 open-market sale. 4 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.
Form 4
Compensation award
Tax / Compensation Filing
2026-10-09
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Cunningham Kristen (Chief Sales Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
32,850 |
— |
— |
A |
Compensation award
derivative · Performance Restricted Stock Units
|
49,275 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Cunningham Kristen (Chief Sales Officer)
Shares: 32,850
Form 4
Compensation award
Tax / Compensation Filing
2026-10-09
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Aure Carl (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
35,749 |
— |
— |
A |
Compensation award
derivative · Performance Restricted Stock Units
|
53,623 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Aure Carl (Chief Financial Officer)
Shares: 35,749
Form 4
Compensation award
Tax / Compensation Filing
2026-10-09
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Moorehead Terrence (Director, President and CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
193,237 |
— |
— |
A |
Compensation award
derivative · Performance Restricted Stock Units
|
289,855 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Moorehead Terrence (Director, President and CEO)
Shares: 193,237
Form 4
Tax withholding
Tax / Compensation Filing
2026-10-05
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Aure Carl (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
460 |
$6.24 |
$2.9K |
Filing: Form 4 (Insider Transaction)
Insider: Aure Carl (Chief Financial Officer)
Shares: 460
Form 4
Tax withholding
Tax / Compensation Filing
2026-10-05
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Cunningham Kristen (Chief Sales Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
637 |
$6.24 |
$4.0K |
Filing: Form 4 (Insider Transaction)
Insider: Cunningham Kristen (Chief Sales Officer)
Shares: 637
Form 4
Open-market purchase
Insider Buying
2026-09-17
LFVN insider Lewis Darwin (Director) bought 976 shares (~$6.1K)
Lewis Darwin, listed as Director at Lifevantage Corp, reported an open-market purchase of 976 LFVN shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
976 |
$6.22 |
$6.1K |
Filing: Form 4 (Insider Transaction)
Insider: Lewis Darwin (Director)
Shares: 976
Est. Value: $6.1K
Form 4
Tax withholding
Tax / Compensation Filing
2026-09-14
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Aure Carl (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
1,869 |
$6.37 |
$11.9K |
Filing: Form 4 (Insider Transaction)
Insider: Aure Carl (Chief Financial Officer)
Shares: 1,869
Form 4
Open-market sale
Insider Selling
2026-09-14
LFVN insider Cunningham Kristen (Chief Sales Officer) sold 9,001 shares (~$55.6K)
Cunningham Kristen, listed as Chief Sales Officer at Lifevantage Corp, reported an open-market sale of 9,001 LFVN shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
2,254 |
$6.37 |
$14.4K |
S |
Open-market sale
|
100 |
$6.41 |
$641.00 |
S |
Open-market sale
|
8,901 |
$6.18 |
$55.0K |
Filing: Form 4 (Insider Transaction)
Insider: Cunningham Kristen (Chief Sales Officer)
Shares: 9,001
Est. Value: $55.6K
Form 4
Compensation award
Tax / Compensation Filing
2026-08-10
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Moorehead Terrence (Director, President and CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
308,642 |
— |
— |
A |
Compensation award
derivative · Performance Restricted Stock Units
|
540,123 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Moorehead Terrence (Director, President and CEO)
Shares: 308,642
Form 4
Tax withholding
Tax / Compensation Filing
2026-07-06
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Aure Carl (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
1,361 |
$6.25 |
$8.5K |
Filing: Form 4 (Insider Transaction)
Insider: Aure Carl (Chief Financial Officer)
Shares: 1,361
Form 4
Tax withholding
Tax / Compensation Filing
2026-07-06
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Cunningham Kristen (Chief Sales Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
1,717 |
$6.25 |
$10.7K |
Filing: Form 4 (Insider Transaction)
Insider: Cunningham Kristen (Chief Sales Officer)
Shares: 1,717
Form 4
Tax withholding
Tax / Compensation Filing
2026-07-06
LFVN insider Form 4 filed for equity award, exercise, or tax withholding
Neufeld Alissa (General Counsel) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
1,342 |
$6.25 |
$8.4K |
Filing: Form 4 (Insider Transaction)
Insider: Neufeld Alissa (General Counsel)
Shares: 1,342
Form 4
Open-market purchase
Insider Buying
2026-06-17
LFVN insider Lewis Darwin (Director) bought 705 shares (~$6.1K)
Lewis Darwin, listed as Director at Lifevantage Corp, reported an open-market purchase of 705 LFVN shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
705 |
$8.60 |
$6.1K |
Filing: Form 4 (Insider Transaction)
Insider: Lewis Darwin (Director)
Shares: 705
Est. Value: $6.1K
Form 4
Open-market sale
Insider Selling
2026-06-05
LFVN insider BEINDORFF MICHAEL A (Director) sold 10,000 shares (~$85.5K)
BEINDORFF MICHAEL A, listed as Director at Lifevantage Corp, reported an open-market sale of 10,000 LFVN shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
10,000 |
$8.55 |
$85.5K |
Filing: Form 4 (Insider Transaction)
Insider: BEINDORFF MICHAEL A (Director)
Shares: 10,000
Est. Value: $85.5K