LIFE SEC Filing News — Ethos Technologies Inc.

Latest SEC filings for Ethos Technologies Inc. (LIFE) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-16.

Ethos Technologies Inc. provides third-party administrator services for insurance policies in the United States. The company offers Ethos, a three-sided technology platform that serves an ecosystem of consumers, agents, and carriers. It also provides term life insurance, whole life insurance, and indexed universal life insurance products, as well as wills and estate planning, and supplemental health insurance products. The company was formerly known as Ethos Insurance Corporation and changed its…
Sector: Financial Services Industry: Insurance Brokers Market Cap: $2.5B
20
Total Filings
0
Bullish Classifications
6
Bearish Classifications
10
Insider Transactions
2
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for LIFE currently lean bearish. Of the 20 filing records displayed, 6 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
LIFE Filing Activity Snapshot 2026-08-21 — 2026-10-16
Insider Transactions (Form 4)
0 buys vs 6 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$4.61M
Wang Lingke (Director, President) · 2026-09-18
118,333 shares · Form 4
Form 144 Notices
8
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 10 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 10 filings in this group are Form 4s for Ethos Technologies Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 10 insider filings shown, the breakdown is 6 open-market sale, 2 derivative conversion and 2 other reported transaction. 6 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×6
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Derivative conversion ×2
A derivative security was converted into common stock under terms agreed earlier.
Other reported transaction ×2
The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.
Form 4 Open-market sale Insider Selling 2026-10-16

LIFE insider Wang Lingke (Director, President) sold 118,333 shares (~$4.54M)

Wang Lingke, listed as Director, President at Ethos Technologies Inc., reported an open-market sale of 118,333 LIFE shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 118,333 — —
S Open-market sale 22,669 $37.64 $853.3K
S Open-market sale 94,864 $38.52 $3.65M
S Open-market sale 800 $39.14 $31.3K
C Derivative conversion derivative · Class B Common Stock 118,333 — —
Filing: Form 4 (Insider Transaction) Insider: Wang Lingke (Director, President) Shares: 118,333 Est. Value: $4.54M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-10-16

LIFE insider Colis Peter George (Director, CEO and Secretary) sold 120,000 shares (~$4.61M)

Colis Peter George, listed as Director, CEO and Secretary at Ethos Technologies Inc., reported an open-market sale of 120,000 LIFE shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 40,000 — —
S Open-market sale 31,900 $38.94 $1.24M
S Open-market sale 8,100 $39.58 $320.6K
C Derivative conversion 40,000 — —
S Open-market sale 8,165 $37.64 $307.3K
S Open-market sale 31,435 $38.52 $1.21M
S Open-market sale 400 $39.12 $15.6K
C Derivative conversion 40,000 — —
S Open-market sale 34,468 $37.68 $1.30M
S Open-market sale 5,532 $38.32 $212.0K
C Derivative conversion derivative · Class B Common Stock 40,000 — —
C Derivative conversion derivative · Class B Common Stock 40,000 — —
C Derivative conversion derivative · Class B Common Stock 40,000 — —
Filing: Form 4 (Insider Transaction) Insider: Colis Peter George (Director, CEO and Secretary) Shares: 120,000 Est. Value: $4.61M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-18

LIFE insider Wang Lingke (Director, President) sold 118,333 shares (~$4.61M)

Wang Lingke, listed as Director, President at Ethos Technologies Inc., reported an open-market sale of 118,333 LIFE shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 118,333 — —
S Open-market sale 7,431 $38.36 $285.1K
S Open-market sale 110,587 $39.00 $4.31M
S Open-market sale 315 $39.67 $12.5K
C Derivative conversion derivative · Class B Common Stock 118,333 — —
Filing: Form 4 (Insider Transaction) Insider: Wang Lingke (Director, President) Shares: 118,333 Est. Value: $4.61M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-18

LIFE insider Colis Peter George (Director, CEO and Secretary) sold 70,000 shares (~$2.70M)

Colis Peter George, listed as Director, CEO and Secretary at Ethos Technologies Inc., reported an open-market sale of 70,000 LIFE shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 23,334 — —
S Open-market sale 21,363 $39.77 $849.6K
S Open-market sale 1,971 $40.35 $79.5K
C Derivative conversion 23,333 — —
S Open-market sale 1,900 $37.69 $71.6K
S Open-market sale 21,118 $38.94 $822.3K
S Open-market sale 315 $39.67 $12.5K
C Derivative conversion 23,333 — —
S Open-market sale 7,190 $35.98 $258.7K
S Open-market sale 9,648 $37.05 $357.5K
S Open-market sale 6,495 $37.52 $243.7K
C Derivative conversion derivative · Class B Common Stock 23,334 — —
C Derivative conversion derivative · Class B Common Stock 23,333 — —
C Derivative conversion derivative · Class B Common Stock 23,333 — —
Filing: Form 4 (Insider Transaction) Insider: Colis Peter George (Director, CEO and Secretary) Shares: 70,000 Est. Value: $2.70M
View on SEC EDGAR → Open Filing Document →
Form 4 Other reported transaction Tax / Compensation Filing 2026-09-10

LIFE insider Form 4 filed for equity award, exercise, or tax withholding

BOTHA ROELOF (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 72,450 — —
Filing: Form 4 (Insider Transaction) Insider: BOTHA ROELOF (Director) Shares: 72,450
View on SEC EDGAR → Open Filing Document →
Form 4 Derivative conversion Tax / Compensation Filing 2026-09-10

LIFE insider Form 4 filed for equity award, exercise, or tax withholding

SC US (TTGP), LTD. (10% Owner) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 1,605,456 — —
C Derivative conversion 67,599 — —
C Derivative conversion 24,308 — —
C Derivative conversion 247,656 — —
C Derivative conversion 426,482 — —
J Other transaction 1,605,456 — —
J Other transaction 67,599 — —
J Other transaction 24,308 — —
J Other transaction 247,656 — —
J Other transaction 426,482 — —
C Derivative conversion derivative · Class B Common Stock 1,605,456 — —
C Derivative conversion derivative · Class B Common Stock 67,599 — —
C Derivative conversion derivative · Class B Common Stock 24,308 — —
C Derivative conversion derivative · Class B Common Stock 247,656 — —
C Derivative conversion derivative · Class B Common Stock 426,482 — —
Filing: Form 4 (Insider Transaction) Insider: SC US (TTGP), LTD. (10% Owner) Shares: 4,743,002
View on SEC EDGAR → Open Filing Document →
Form 4 Derivative conversion Tax / Compensation Filing 2026-08-25

LIFE insider Form 4 filed for equity award, exercise, or tax withholding

SC US (TTGP), LTD. (10% Owner) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

A derivative security was converted into common stock under terms agreed earlier.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 1,204,092 — —
C Derivative conversion 50,699 — —
C Derivative conversion 18,231 — —
C Derivative conversion 185,742 — —
C Derivative conversion 319,862 — —
J Other transaction 1,204,092 — —
J Other transaction 50,699 — —
J Other transaction 18,231 — —
J Other transaction 185,742 — —
J Other transaction 319,862 — —
C Derivative conversion derivative · Class B Common Stock 1,204,092 — —
C Derivative conversion derivative · Class B Common Stock 50,699 — —
C Derivative conversion derivative · Class B Common Stock 18,231 — —
C Derivative conversion derivative · Class B Common Stock 185,742 — —
C Derivative conversion derivative · Class B Common Stock 319,862 — —
Filing: Form 4 (Insider Transaction) Insider: SC US (TTGP), LTD. (10% Owner) Shares: 3,557,252
View on SEC EDGAR → Open Filing Document →
Form 4 Other reported transaction Tax / Compensation Filing 2026-08-25

LIFE insider Form 4 filed for equity award, exercise, or tax withholding

BOTHA ROELOF (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The filing reports a transaction type that does not map to a routine purchase, sale, award or withholding.

Transactions reported on this filing
Code Nature Shares Price Value
J Other transaction 55,167 — —
Filing: Form 4 (Insider Transaction) Insider: BOTHA ROELOF (Director) Shares: 55,167
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-21

LIFE insider Colis Peter George (Director, CEO and Secretary) sold 84,448 shares (~$2.80M)

Colis Peter George, listed as Director, CEO and Secretary at Ethos Technologies Inc., reported an open-market sale of 84,448 LIFE shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 27,924 — —
S Open-market sale 23,653 $32.89 $777.9K
S Open-market sale 4,271 $33.61 $143.5K
C Derivative conversion 27,924 — —
S Open-market sale 13,180 $32.60 $429.7K
S Open-market sale 14,744 $33.23 $489.9K
S Open-market sale 24,564 $33.30 $818.0K
S Open-market sale 4,036 $33.85 $136.6K
C Derivative conversion derivative · Class B Common Stock 27,924 — —
C Derivative conversion derivative · Class B Common Stock 27,924 — —
Filing: Form 4 (Insider Transaction) Insider: Colis Peter George (Director, CEO and Secretary) Shares: 84,448 Est. Value: $2.80M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-21

LIFE insider Wang Lingke (Director, President) sold 118,333 shares (~$3.94M)

Wang Lingke, listed as Director, President at Ethos Technologies Inc., reported an open-market sale of 118,333 LIFE shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
C Derivative conversion 83,197 — —
S Open-market sale 32,309 $32.63 $1.05M
S Open-market sale 80,012 $33.51 $2.68M
S Open-market sale 6,012 $33.98 $204.3K
C Derivative conversion derivative · Class B Common Stock 83,197 — —
Filing: Form 4 (Insider Transaction) Insider: Wang Lingke (Director, President) Shares: 118,333 Est. Value: $3.94M
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 8 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Ethos Technologies Inc. has 8 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-10-16

LIFE Form 144 filed for proposed insider sale by Colis Peter George (40,000 shares) ~$1.51M

Colis Peter George filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Colis Peter George Shares: 40,000 Est. Value: $1.51M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-10-15

LIFE Form 144 filed for proposed insider sale by Wang Lingke (118,333 shares) ~$4.54M

Wang Lingke filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Wang Lingke Shares: 118,333 Est. Value: $4.54M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-10-15

LIFE Form 144 filed for proposed insider sale by Colis Peter George (40,000 shares) ~$1.53M

Colis Peter George filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Colis Peter George Shares: 40,000 Est. Value: $1.53M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-10-14

LIFE Form 144 filed for proposed insider sale by Colis Peter George (40,000 shares) ~$1.56M

Colis Peter George filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Colis Peter George Shares: 40,000 Est. Value: $1.56M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-18

LIFE Form 144 filed for proposed insider sale by Colis Peter George (23,333 shares) ~$859.9K

Colis Peter George filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Colis Peter George Shares: 23,333 Est. Value: $859.9K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-17

LIFE Form 144 filed for proposed insider sale by Wang Lingke (118,333 shares) ~$4.61M

Wang Lingke filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Wang Lingke Shares: 118,333 Est. Value: $4.61M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-17

LIFE Form 144 filed for proposed insider sale by Colis Peter George (23,333 shares) ~$906.4K

Colis Peter George filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Colis Peter George Shares: 23,333 Est. Value: $906.4K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-16

LIFE Form 144 filed for proposed insider sale by Colis Peter George (23,334 shares) ~$929.2K

Colis Peter George filed a Form 144 with the SEC indicating intent to sell LIFE (Ethos Technologies Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Colis Peter George Shares: 23,334 Est. Value: $929.2K
View on SEC EDGAR → Open Filing Document →
Material Events 2 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 2 in this period for Ethos Technologies Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-10-09

LIFE filed 8-K — material company event

Ethos Technologies Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
View on SEC EDGAR → Open Filing Document →
Form 8-K Material Company Update 2026-09-16

LIFE filed 8-K — material company event

Ethos Technologies Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
View on SEC EDGAR → Open Filing Document →

How we classify Ethos Technologies Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on LIFE. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — LIFE SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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