NATR SEC Filing News — Nature's Sunshine Products, Inc.

Latest SEC filings for Nature's Sunshine Products, Inc. (NATR) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-15.

Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company distributes general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; and immune products to support and strengthen the human immune system. It also offers cardiova…
Sector: Consumer Defensive Industry: Packaged Foods Market Cap: $220.8M
20
Total Filings
2
Bullish Classifications
4
Bearish Classifications
18
Insider Transactions
1
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for NATR currently lean bearish. Of the 20 filing records displayed, 4 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 2 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
NATR Filing Activity Snapshot 2026-05-19 — 2026-09-15
Insider Transactions (Form 4)
2 buys vs 4 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$2.32M
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) · 2026-08-10
141,389 shares · Form 4
Insider Transactions 18 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 18 filings in this group are Form 4s for Nature's Sunshine Products, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 18 insider filings shown, the breakdown is 11 compensation award, 4 open-market sale, 2 open-market purchase and 1 tax withholding. 6 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×11
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Open-market sale ×4
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Open-market purchase ×2
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Tax withholding ×1
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Form 4 Compensation award Tax / Compensation Filing 2026-09-15

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Perkins Ruth Ann (EVP, Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 39,384 — —
A Compensation award 36,049 — —
Filing: Form 4 (Insider Transaction) Insider: Perkins Ruth Ann (EVP, Chief Financial Officer) Shares: 75,433
Form 4 Compensation award Tax / Compensation Filing 2026-09-03

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Lanoy Jonathan David (SVP, Chief Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 7,210 — —
Filing: Form 4 (Insider Transaction) Insider: Lanoy Jonathan David (SVP, Chief Accounting Officer) Shares: 7,210
Form 4 Open-market purchase Insider Buying 2026-08-19

NATR insider PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) bought 20,000 shares (~$293.8K)

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., listed as 10% Owner at NATURES SUNSHINE PRODUCTS INC, reported an open-market purchase of 20,000 NATR shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 20,000 $14.69 $293.8K
Filing: Form 4 (Insider Transaction) Insider: PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) Shares: 20,000 Est. Value: $293.8K
Form 4 Open-market purchase Insider Buying 2026-08-10

NATR insider PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) bought 141,389 shares (~$2.32M)

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., listed as 10% Owner at NATURES SUNSHINE PRODUCTS INC, reported an open-market purchase of 141,389 NATR shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 2,000 $16.35 $32.7K
P Open-market purchase 2,513 $16.75 $42.1K
P Open-market purchase 10,000 $16.46 $164.6K
P Open-market purchase 1,000 $16.48 $16.5K
P Open-market purchase 20,000 $16.55 $331.0K
P Open-market purchase 5,000 $16.62 $83.1K
P Open-market purchase 30,000 $16.68 $500.4K
P Open-market purchase 20,000 $16.69 $333.8K
P Open-market purchase 10,000 $16.72 $167.2K
P Open-market purchase 876 $15.64 $13.7K
P Open-market purchase 16,928 $15.80 $267.5K
P Open-market purchase 13,072 $15.78 $206.3K
P Open-market purchase 10,000 $16.01 $160.1K
Filing: Form 4 (Insider Transaction) Insider: PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) Shares: 141,389 Est. Value: $2.32M
Form 4 Tax withholding Tax / Compensation Filing 2026-06-29

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Herbert Kevin R. (EVP & President, North America) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 1,976 $21.02 $41.5K
Filing: Form 4 (Insider Transaction) Insider: Herbert Kevin R. (EVP & President, North America) Shares: 1,976
Form 4 Open-market sale Insider Selling 2026-06-15

NATR insider Herbert Kevin R. (EVP & President, North America) sold 2,000 shares (~$41.4K)

Herbert Kevin R., listed as EVP & President, North America at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 2,000 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,134 $20.63 $23.4K
S Open-market sale 866 $20.75 $18.0K
Filing: Form 4 (Insider Transaction) Insider: Herbert Kevin R. (EVP & President, North America) Shares: 2,000 Est. Value: $41.4K
Form 4 Open-market sale Insider Selling 2026-06-11

NATR insider Yates Bryant J (EVP & President, Europe) sold 11,968 shares (~$238.2K)

Yates Bryant J, listed as EVP & President, Europe at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 11,968 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 11,968 $19.90 $238.2K
Filing: Form 4 (Insider Transaction) Insider: Yates Bryant J (EVP & President, Europe) Shares: 11,968 Est. Value: $238.2K
Form 4 Open-market sale Insider Selling 2026-06-03

NATR insider Norman Daniel C (EVP & President, Asia) sold 9,713 shares (~$200.5K)

Norman Daniel C, listed as EVP & President, Asia at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 9,713 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 9,713 $20.64 $200.5K
Filing: Form 4 (Insider Transaction) Insider: Norman Daniel C (EVP & President, Asia) Shares: 9,713 Est. Value: $200.5K
Form 4 Open-market sale Insider Selling 2026-05-22

NATR insider Brower Nathan G (EVP, General Counsel) sold 12,015 shares (~$262.4K)

Brower Nathan G, listed as EVP, General Counsel at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 12,015 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 12,015 $21.84 $262.4K
Filing: Form 4 (Insider Transaction) Insider: Brower Nathan G (EVP, General Counsel) Shares: 12,015 Est. Value: $262.4K
Form 4 Compensation award Tax / Compensation Filing 2026-05-20

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Fasching Steven J. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 4,500 — —
Filing: Form 4 (Insider Transaction) Insider: Fasching Steven J. (Director) Shares: 4,500
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Wissmiller Heidi (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 4,500 — —
Filing: Form 4 (Insider Transaction) Insider: Wissmiller Heidi (Director) Shares: 4,500
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Yates Bryant J (EVP & President, Europe) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 8,753 — —
Filing: Form 4 (Insider Transaction) Insider: Yates Bryant J (EVP & President, Europe) Shares: 8,753
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Brower Nathan G (EVP, General Counsel) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 9,001 — —
Filing: Form 4 (Insider Transaction) Insider: Brower Nathan G (EVP, General Counsel) Shares: 9,001
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

May Katie (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 4,500 — —
Filing: Form 4 (Insider Transaction) Insider: May Katie (Director) Shares: 4,500
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Fritz Erich A (EVP, Global Supply Chain) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 9,226 — —
Filing: Form 4 (Insider Transaction) Insider: Fritz Erich A (EVP, Global Supply Chain) Shares: 9,226
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Romanzi Kenneth G. (Director, Chief Executive Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 33,753 — —
Filing: Form 4 (Insider Transaction) Insider: Romanzi Kenneth G. (Director, Chief Executive Officer) Shares: 33,753
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Fuller Kevin Gregory (Global Chief Marketing Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 8,984 — —
Filing: Form 4 (Insider Transaction) Insider: Fuller Kevin Gregory (Global Chief Marketing Officer) Shares: 8,984
Form 4 Compensation award Tax / Compensation Filing 2026-05-19

NATR insider Form 4 filed for equity award, exercise, or tax withholding

Lanoy Jonathan David (SVP, Chief Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 6,107 — —
Filing: Form 4 (Insider Transaction) Insider: Lanoy Jonathan David (SVP, Chief Accounting Officer) Shares: 6,107
Material Events 1 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There is 1 in this period for Nature's Sunshine Products, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-08-06

NATR filed 8-K — material company event

NATURES SUNSHINE PRODUCTS INC filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for Nature's Sunshine Products, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-06

NATR filed Quarterly Report (10-Q)

NATURES SUNSHINE PRODUCTS INC filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify Nature's Sunshine Products, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on NATR. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — NATR SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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