Form 4
Compensation award
Tax / Compensation Filing
2026-09-15
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Perkins Ruth Ann (EVP, Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
39,384 |
— |
— |
A |
Compensation award
|
36,049 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Perkins Ruth Ann (EVP, Chief Financial Officer)
Shares: 75,433
Form 4
Compensation award
Tax / Compensation Filing
2026-09-03
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Lanoy Jonathan David (SVP, Chief Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
7,210 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Lanoy Jonathan David (SVP, Chief Accounting Officer)
Shares: 7,210
Form 4
Open-market purchase
Insider Buying
2026-08-19
NATR insider PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) bought 20,000 shares (~$293.8K)
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., listed as 10% Owner at NATURES SUNSHINE PRODUCTS INC, reported an open-market purchase of 20,000 NATR shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
20,000 |
$14.69 |
$293.8K |
Filing: Form 4 (Insider Transaction)
Insider: PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner)
Shares: 20,000
Est. Value: $293.8K
Form 4
Open-market purchase
Insider Buying
2026-08-10
NATR insider PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner) bought 141,389 shares (~$2.32M)
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C., listed as 10% Owner at NATURES SUNSHINE PRODUCTS INC, reported an open-market purchase of 141,389 NATR shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.
The insider bought shares on the open market with their own money. This is the only Form 4 category that requires a discretionary cash outlay at the prevailing price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
P |
Open-market purchase
|
2,000 |
$16.35 |
$32.7K |
P |
Open-market purchase
|
2,513 |
$16.75 |
$42.1K |
P |
Open-market purchase
|
10,000 |
$16.46 |
$164.6K |
P |
Open-market purchase
|
1,000 |
$16.48 |
$16.5K |
P |
Open-market purchase
|
20,000 |
$16.55 |
$331.0K |
P |
Open-market purchase
|
5,000 |
$16.62 |
$83.1K |
P |
Open-market purchase
|
30,000 |
$16.68 |
$500.4K |
P |
Open-market purchase
|
20,000 |
$16.69 |
$333.8K |
P |
Open-market purchase
|
10,000 |
$16.72 |
$167.2K |
P |
Open-market purchase
|
876 |
$15.64 |
$13.7K |
P |
Open-market purchase
|
16,928 |
$15.80 |
$267.5K |
P |
Open-market purchase
|
13,072 |
$15.78 |
$206.3K |
P |
Open-market purchase
|
10,000 |
$16.01 |
$160.1K |
Filing: Form 4 (Insider Transaction)
Insider: PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. (10% Owner)
Shares: 141,389
Est. Value: $2.32M
Form 4
Tax withholding
Tax / Compensation Filing
2026-06-29
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Herbert Kevin R. (EVP & President, North America) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
1,976 |
$21.02 |
$41.5K |
Filing: Form 4 (Insider Transaction)
Insider: Herbert Kevin R. (EVP & President, North America)
Shares: 1,976
Form 4
Open-market sale
Insider Selling
2026-06-15
NATR insider Herbert Kevin R. (EVP & President, North America) sold 2,000 shares (~$41.4K)
Herbert Kevin R., listed as EVP & President, North America at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 2,000 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
1,134 |
$20.63 |
$23.4K |
S |
Open-market sale
|
866 |
$20.75 |
$18.0K |
Filing: Form 4 (Insider Transaction)
Insider: Herbert Kevin R. (EVP & President, North America)
Shares: 2,000
Est. Value: $41.4K
Form 4
Open-market sale
Insider Selling
2026-06-11
NATR insider Yates Bryant J (EVP & President, Europe) sold 11,968 shares (~$238.2K)
Yates Bryant J, listed as EVP & President, Europe at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 11,968 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
11,968 |
$19.90 |
$238.2K |
Filing: Form 4 (Insider Transaction)
Insider: Yates Bryant J (EVP & President, Europe)
Shares: 11,968
Est. Value: $238.2K
Form 4
Open-market sale
Insider Selling
2026-06-03
NATR insider Norman Daniel C (EVP & President, Asia) sold 9,713 shares (~$200.5K)
Norman Daniel C, listed as EVP & President, Asia at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 9,713 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
9,713 |
$20.64 |
$200.5K |
Filing: Form 4 (Insider Transaction)
Insider: Norman Daniel C (EVP & President, Asia)
Shares: 9,713
Est. Value: $200.5K
Form 4
Open-market sale
Insider Selling
2026-05-22
NATR insider Brower Nathan G (EVP, General Counsel) sold 12,015 shares (~$262.4K)
Brower Nathan G, listed as EVP, General Counsel at NATURES SUNSHINE PRODUCTS INC, reported an open-market sale of 12,015 NATR shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
12,015 |
$21.84 |
$262.4K |
Filing: Form 4 (Insider Transaction)
Insider: Brower Nathan G (EVP, General Counsel)
Shares: 12,015
Est. Value: $262.4K
Form 4
Compensation award
Tax / Compensation Filing
2026-05-20
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Fasching Steven J. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
4,500 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Fasching Steven J. (Director)
Shares: 4,500
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Wissmiller Heidi (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
4,500 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Wissmiller Heidi (Director)
Shares: 4,500
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Yates Bryant J (EVP & President, Europe) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
8,753 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Yates Bryant J (EVP & President, Europe)
Shares: 8,753
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Brower Nathan G (EVP, General Counsel) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
9,001 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Brower Nathan G (EVP, General Counsel)
Shares: 9,001
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
May Katie (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
4,500 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: May Katie (Director)
Shares: 4,500
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Fritz Erich A (EVP, Global Supply Chain) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
9,226 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Fritz Erich A (EVP, Global Supply Chain)
Shares: 9,226
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Romanzi Kenneth G. (Director, Chief Executive Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
33,753 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Romanzi Kenneth G. (Director, Chief Executive Officer)
Shares: 33,753
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Fuller Kevin Gregory (Global Chief Marketing Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
8,984 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Fuller Kevin Gregory (Global Chief Marketing Officer)
Shares: 8,984
Form 4
Compensation award
Tax / Compensation Filing
2026-05-19
NATR insider Form 4 filed for equity award, exercise, or tax withholding
Lanoy Jonathan David (SVP, Chief Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
6,107 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Lanoy Jonathan David (SVP, Chief Accounting Officer)
Shares: 6,107