NOW SEC Filing News — ServiceNow, Inc.

Latest SEC filings for ServiceNow, Inc. (NOW) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). All data sourced directly from SEC EDGAR — last updated 2026-07-23.

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also …
Sector: Technology Industry: Software - Application Market Cap: $115.0B CIK: 1373715
20
Total Filings
0
Bullish Signals
3
Bearish Signals
16
Insider Transactions
2
Material Events (8-K)
1
Periodic Reports
Insider activity for NOW has skewed bearish recently. Of the 20 filings tracked, 3 carry bearish signals (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
NOW Filing Activity Snapshot 2026-05-18 — 2026-07-23
Insider Transactions (Form 4)
0 buys vs 3 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Transaction
$1.48M
Sands Anita M (Director) · 2026-05-18
16,445 shares · Form 4
Form 144 Notices
1
Proposed insider sale filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Recent SEC Filings
Form 10-Q Quarterly Report 2026-07-23

NOW filed Quarterly Report (10-Q)

ServiceNow, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)
Form 8-K Material Company Update 2026-07-22

NOW filed 8-K — material company event

ServiceNow, Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 4 Tax / Compensation Filing 2026-06-17

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Yuan Eric S. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Yuan Eric S. (Director) Shares: 2,747
Form 4 Insider Selling 2026-06-01

NOW insider Briggs Teresa (Director) sold 1,595 shares (~$173.4K)

Briggs Teresa, listed as Director at ServiceNow, Inc., reported an open-market sale of 1,595 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

Filing: Form 4 (Insider Transaction) Insider: Briggs Teresa (Director) Shares: 1,595 Est. Value: $173.4K
Form 144 Proposed Insider Sale 2026-05-28

NOW Form 144 filed for proposed insider sale by Briggs Teresa (1,595 shares) ~$346.8K

Briggs Teresa filed a Form 144 with the SEC indicating intent to sell NOW (ServiceNow, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Briggs Teresa Shares: 1,595 Est. Value: $346.8K
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

LUDDY FREDERIC B (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: LUDDY FREDERIC B (Director) Shares: 3,260
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Briggs Teresa (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Briggs Teresa (Director) Shares: 3,260
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Chamberlain Paul Edward (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Chamberlain Paul Edward (Director) Shares: 3,260
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Jackson Lawrence (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Jackson Lawrence (Director) Shares: 3,260
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

BOSTROM SUSAN L (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: BOSTROM SUSAN L (Director) Shares: 3,260
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Quinlan Larry (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Quinlan Larry (Director) Shares: 3,260
Form 4 Tax / Compensation Filing 2026-05-26

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Sands Anita M (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Sands Anita M (Director) Shares: 3,260
Form 8-K Material Company Update 2026-05-22

NOW filed 8-K — material company event

ServiceNow, Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 4 Tax / Compensation Filing 2026-05-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Mastantuono Gina (President and CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Mastantuono Gina (President and CFO) Shares: 14,681
Form 4 Tax / Compensation Filing 2026-05-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Nowbar Hossein (Pres. & Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Nowbar Hossein (Pres. & Chief Legal Officer) Shares: 7,061
Form 4 Tax / Compensation Filing 2026-05-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Zavery Amit (President, CPO and COO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Zavery Amit (President, CPO and COO) Shares: 15,868
Form 4 Tax / Compensation Filing 2026-05-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fontaine Danielle (Principal Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Fontaine Danielle (Principal Accounting Officer) Shares: 1,965
Form 4 Insider Selling 2026-05-18

NOW insider Fipps Paul (President, Global Customer Ops) sold 1,048 shares (~$103.2K)

Fipps Paul, listed as President, Global Customer Ops at ServiceNow, Inc., reported an open-market sale of 1,048 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 1,048 Est. Value: $103.2K
Form 4 Insider Selling 2026-05-18

NOW insider Sands Anita M (Director) sold 16,445 shares (~$1.48M)

Sands Anita M, listed as Director at ServiceNow, Inc., reported an open-market sale of 16,445 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

Filing: Form 4 (Insider Transaction) Insider: Sands Anita M (Director) Shares: 16,445 Est. Value: $1.48M
Form 4 Tax / Compensation Filing 2026-05-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Canney Jacqueline P (Chief People & AI Enblmt. Off.) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Canney Jacqueline P (Chief People & AI Enblmt. Off.) Shares: 9,104

Understanding ServiceNow, Inc.'s SEC Filings

Form 4 — Insider Transactions

Executives, directors, and large shareholders must report any purchase or sale of NOW shares within two business days. Consistent buying by multiple insiders is often read as a confidence signal; large sales may reflect diversification or liquidity needs rather than negative conviction.

Form 144 — Proposed Insider Sales

Filed when a company affiliate intends to sell restricted or control shares. A Form 144 is a notice of intent, not confirmation — the actual sale is later confirmed via Form 4. It gives investors advance visibility into planned insider selling activity.

8-K — Material Events

The 8-K is an event-driven filing that ServiceNow, Inc. must submit within four business days of a significant development — including earnings results, mergers, executive changes, credit facility updates, or regulatory actions. Each 8-K item code maps to a specific event type.

10-Q & 10-K — Periodic Reports

The 10-Q (quarterly) and 10-K (annual) are comprehensive reports covering ServiceNow, Inc.'s financial results, risk factors, management discussion, and business operations. The 10-K includes audited financials and is the most complete public disclosure the company makes each year.

Frequently Asked Questions — NOW SEC Filings

What SEC filings does ServiceNow, Inc. submit to the SEC?

ServiceNow, Inc. (NOW) submits several types of SEC filings including Form 4 (insider transactions), Form 144 (proposed insider sales), 8-K reports (material events such as earnings releases, acquisitions, leadership changes), and periodic reports — the 10-Q (quarterly) and 10-K (annual). All filings are publicly available through SEC EDGAR.

What does a Form 4 filing tell me about NOW?

A Form 4 for NOW discloses a transaction by a company insider — typically a director, officer, or 10%+ shareholder. It shows the date, number of shares bought or sold, the price, and the insider's updated total ownership. Consistent insider buying across multiple executives is often interpreted as a bullish signal.

How do I interpret an 8-K filing from ServiceNow, Inc.?

An 8-K signals a material event requiring prompt disclosure. Common triggers include earnings pre-announcements, acquisitions, leadership appointments or departures, credit changes, or regulatory actions. Read the item codes inside the filing to understand exactly what was disclosed before drawing conclusions.

What is the difference between a 10-K and 10-Q for NOW?

The 10-K is ServiceNow, Inc.'s annual report with fully audited financial statements, comprehensive MD&A, and complete risk factor disclosures — filed 60–90 days after fiscal year-end. The 10-Q is a lighter quarterly report with unaudited financials filed for the first three quarters. Together they provide a continuous financial picture of the company.

Where can I see all NOW SEC filings directly on EDGAR?

You can view all historical ServiceNow, Inc. filings on the SEC EDGAR company page for NOW. Each filing card on this page links directly to the original SEC document.

How often does ServiceNow, Inc. file with the SEC?

ServiceNow, Inc. files one 10-K per year and up to three 10-Qs per year. Form 4 insider transactions must be reported within two business days of each trade, so the frequency depends on how often insiders are buying or selling NOW shares. 8-K filings occur whenever a material event happens — which can be several times per quarter for an active company.

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SEC filing data is sourced from SEC EDGAR. This page is updated automatically as new filings are detected. Content is for informational purposes only and does not constitute investment advice. Full Disclaimer.