NOW SEC Filing News — ServiceNow, Inc.

Latest SEC filings for ServiceNow, Inc. (NOW) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-01.

ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. …
Sector: Technology Industry: Software - Application Market Cap: $140.7B CIK: 1373715
20
Total Filings
0
Bullish Classifications
4
Bearish Classifications
17
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for NOW currently lean bearish. Of the 20 filing records displayed, 4 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
NOW Filing Activity Snapshot 2026-08-11 — 2026-09-01
Insider Transactions (Form 4)
0 buys vs 4 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$1.08M
Canney Jacqueline P (Chief People & AI Enblmt. Off.) · 2026-09-01
7,847 shares · Form 4
Form 144 Notices
3
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 17 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 17 filings in this group are Form 4s for ServiceNow, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 17 insider filings shown, the breakdown is 13 option exercise and 4 open-market sale. 4 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Option exercise ×13
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Open-market sale ×4
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Form 4 Open-market sale Insider Selling 2026-09-01

NOW insider Fipps Paul (President, Global Customer Ops) sold 2,034 shares (~$300.8K)

Fipps Paul, listed as President, Global Customer Ops at ServiceNow, Inc., reported an open-market sale of 2,034 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,034 $147.87 $300.8K
Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 2,034 Est. Value: $300.8K
Form 4 Open-market sale Insider Selling 2026-09-01

NOW insider Canney Jacqueline P (Chief People & AI Enblmt. Off.) sold 7,847 shares (~$1.08M)

Canney Jacqueline P, listed as Chief People & AI Enblmt. Off. at ServiceNow, Inc., reported an open-market sale of 7,847 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 7,847 $138.00 $1.08M
Filing: Form 4 (Insider Transaction) Insider: Canney Jacqueline P (Chief People & AI Enblmt. Off.) Shares: 7,847 Est. Value: $1.08M
Form 4 Open-market sale Insider Selling 2026-08-31

NOW insider Chamberlain Paul Edward (Director) sold 2,700 shares (~$365.9K)

Chamberlain Paul Edward, listed as Director at ServiceNow, Inc., reported an open-market sale of 2,700 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,700 $135.50 $365.9K
Filing: Form 4 (Insider Transaction) Insider: Chamberlain Paul Edward (Director) Shares: 2,700 Est. Value: $365.9K
Form 4 Option exercise Tax / Compensation Filing 2026-08-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

McDermott William R (Director, Chairman & CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 4,160 — —
F Tax withholding on vested shares 2,236 $117.70 $263.2K
M Option exercise derivative · Restricted Stock Units 4,160 — —
Filing: Form 4 (Insider Transaction) Insider: McDermott William R (Director, Chairman & CEO) Shares: 6,396
Form 4 Option exercise Tax / Compensation Filing 2026-08-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Canney Jacqueline P (Chief People & AI Enblmt. Off.) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 970 — —
F Tax withholding on vested shares 496 $117.70 $58.4K
M Option exercise derivative · Restricted Stock Units 970 — —
Filing: Form 4 (Insider Transaction) Insider: Canney Jacqueline P (Chief People & AI Enblmt. Off.) Shares: 1,466
Form 4 Option exercise Tax / Compensation Filing 2026-08-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fipps Paul (President, Global Customer Ops) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 340 — —
F Tax withholding on vested shares 136 $117.70 $16.0K
M Option exercise 300 — —
F Tax withholding on vested shares 120 $117.70 $14.1K
M Option exercise derivative · Restricted Stock Units 340 — —
M Option exercise derivative · Restricted Stock Units 300 — —
Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 896
Form 4 Option exercise Tax / Compensation Filing 2026-08-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fontaine Danielle (Principal Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 485 — —
F Tax withholding on vested shares 168 $117.70 $19.8K
M Option exercise derivative · Restricted Stock Units 485 — —
Filing: Form 4 (Insider Transaction) Insider: Fontaine Danielle (Principal Accounting Officer) Shares: 653
Form 4 Option exercise Tax / Compensation Filing 2026-08-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Mastantuono Gina (President and CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 1,595 — —
F Tax withholding on vested shares 858 $117.70 $101.0K
M Option exercise derivative · Restricted Stock Units 1,595 — —
Filing: Form 4 (Insider Transaction) Insider: Mastantuono Gina (President and CFO) Shares: 2,453
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

McDermott William R (Director, Chairman & CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 6,275 — —
F Tax withholding on vested shares 3,373 $124.00 $418.3K
M Option exercise 8,877 — —
F Tax withholding on vested shares 4,772 $124.00 $591.7K
M Option exercise derivative · Restricted Stock Units 6,275 — —
M Option exercise derivative · Restricted Stock Units 8,877 — —
Filing: Form 4 (Insider Transaction) Insider: McDermott William R (Director, Chairman & CEO) Shares: 23,297
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fipps Paul (President, Global Customer Ops) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 940 — —
F Tax withholding on vested shares 376 $124.00 $46.6K
M Option exercise 1,110 — —
F Tax withholding on vested shares 444 $124.00 $55.1K
M Option exercise 5,602 — —
F Tax withholding on vested shares 2,237 $124.00 $277.4K
M Option exercise derivative · Restricted Stock Units 940 — —
M Option exercise derivative · Restricted Stock Units 1,110 — —
M Option exercise derivative · Restricted Stock Units 5,602 — —
Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 10,709
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Nowbar Hossein (Pres. & Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 2,857 — —
F Tax withholding on vested shares 1,125 $124.00 $139.5K
M Option exercise 2,209 — —
F Tax withholding on vested shares 870 $124.00 $107.9K
M Option exercise derivative · Restricted Stock Units 2,857 — —
M Option exercise derivative · Restricted Stock Units 2,209 — —
Filing: Form 4 (Insider Transaction) Insider: Nowbar Hossein (Pres. & Chief Legal Officer) Shares: 7,061
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Canney Jacqueline P (Chief People & AI Enblmt. Off.) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 1,490 — —
F Tax withholding on vested shares 761 $124.00 $94.4K
M Option exercise 3,566 — —
F Tax withholding on vested shares 1,821 $124.00 $225.8K
M Option exercise derivative · Restricted Stock Units 1,490 — —
M Option exercise derivative · Restricted Stock Units 3,566 — —
Filing: Form 4 (Insider Transaction) Insider: Canney Jacqueline P (Chief People & AI Enblmt. Off.) Shares: 7,638
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Zavery Amit (President, CPO and COO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 3,135 — —
F Tax withholding on vested shares 1,686 $124.00 $209.1K
M Option exercise 7,180 — —
F Tax withholding on vested shares 3,860 $124.00 $478.6K
M Option exercise derivative · Restricted Stock Units 3,135 — —
M Option exercise derivative · Restricted Stock Units 7,180 — —
Filing: Form 4 (Insider Transaction) Insider: Zavery Amit (President, CPO and COO) Shares: 15,861
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Mastantuono Gina (President and CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 2,355 — —
F Tax withholding on vested shares 1,266 $124.00 $157.0K
M Option exercise 5,602 — —
F Tax withholding on vested shares 3,012 $124.00 $373.5K
M Option exercise derivative · Restricted Stock Units 2,355 — —
M Option exercise derivative · Restricted Stock Units 5,602 — —
Filing: Form 4 (Insider Transaction) Insider: Mastantuono Gina (President and CFO) Shares: 12,235
Form 4 Option exercise Tax / Compensation Filing 2026-08-18

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fontaine Danielle (Principal Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 235 — —
F Tax withholding on vested shares 82 $124.00 $10.2K
M Option exercise 740 — —
F Tax withholding on vested shares 256 $124.00 $31.7K
M Option exercise derivative · Restricted Stock Units 235 — —
M Option exercise derivative · Restricted Stock Units 740 — —
Filing: Form 4 (Insider Transaction) Insider: Fontaine Danielle (Principal Accounting Officer) Shares: 1,313
Form 4 Open-market sale Insider Selling 2026-08-17

NOW insider Chamberlain Paul Edward (Director) sold 1,500 shares (~$188.4K)

Chamberlain Paul Edward, listed as Director at ServiceNow, Inc., reported an open-market sale of 1,500 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,500 $125.60 $188.4K
Filing: Form 4 (Insider Transaction) Insider: Chamberlain Paul Edward (Director) Shares: 1,500 Est. Value: $188.4K
Form 4 Option exercise Tax / Compensation Filing 2026-08-11

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fipps Paul (President, Global Customer Ops) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 4,120 — —
F Tax withholding on vested shares 1,646 $124.88 $205.6K
M Option exercise 910 — —
F Tax withholding on vested shares 364 $124.88 $45.5K
M Option exercise 330 — —
F Tax withholding on vested shares 132 $124.88 $16.5K
M Option exercise 75 — —
F Tax withholding on vested shares 30 $124.88 $3.7K
M Option exercise derivative · Restricted Stock Units 4,120 — —
M Option exercise derivative · Restricted Stock Units 910 — —
M Option exercise derivative · Restricted Stock Units 330 — —
M Option exercise derivative · Restricted Stock Units 75 — —
Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 7,607
Proposed Insider Sales 3 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. ServiceNow, Inc. has 3 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-08-31

NOW Form 144 filed for proposed insider sale by Fipps Paul (2,034 shares) ~$300.8K

Fipps Paul filed a Form 144 with the SEC indicating intent to sell NOW (ServiceNow, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Fipps Paul Shares: 2,034 Est. Value: $300.8K
Form 144 Proposed Insider Sale 2026-08-28

NOW Form 144 filed for proposed insider sale by Canney Jacqueline P (7,847 shares) ~$1.08M

Canney Jacqueline P filed a Form 144 with the SEC indicating intent to sell NOW (ServiceNow, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Canney Jacqueline P Shares: 7,847 Est. Value: $1.08M
Form 144 Proposed Insider Sale 2026-08-27

NOW Form 144 filed for proposed insider sale by PAUL EDWARD CHAMBERLAIN (2,700 shares) ~$365.9K

PAUL EDWARD CHAMBERLAIN filed a Form 144 with the SEC indicating intent to sell NOW (ServiceNow, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: PAUL EDWARD CHAMBERLAIN Shares: 2,700 Est. Value: $365.9K

How we classify ServiceNow, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on NOW. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — NOW SEC Filings

What SEC filings does ServiceNow, Inc. submit to the SEC?

ServiceNow, Inc. (NOW) submits several types of SEC filings including Form 4 (insider transactions), Form 144 (proposed insider sales), 8-K reports (material events such as earnings releases, acquisitions, leadership changes), and periodic reports — the 10-Q (quarterly) and 10-K (annual). All filings are publicly available through SEC EDGAR.

What does a Form 4 filing tell me about NOW?

A Form 4 for NOW discloses a transaction by a company insider — typically a director, officer, or 10%+ shareholder. It shows the source-reported date, number of shares, price, and updated ownership. These facts do not establish motive or predict future returns.

How do I interpret an 8-K filing from ServiceNow, Inc.?

An 8-K signals a material event requiring prompt disclosure. Common triggers include earnings pre-announcements, acquisitions, leadership appointments or departures, credit changes, or regulatory actions. Read the item codes inside the filing to understand exactly what was disclosed before drawing conclusions.

What is the difference between a 10-K and 10-Q for NOW?

The 10-K is ServiceNow, Inc.'s annual report with fully audited financial statements, comprehensive MD&A, and complete risk factor disclosures — filed 60–90 days after fiscal year-end. The 10-Q is a lighter quarterly report with unaudited financials filed for the first three quarters. Together they provide a continuous financial picture of the company.

Where can I see all NOW SEC filings directly on EDGAR?

You can view all historical ServiceNow, Inc. filings on the SEC EDGAR company page for NOW. Each filing card on this page links directly to the original SEC document.

How often does ServiceNow, Inc. file with the SEC?

ServiceNow, Inc. files one 10-K per year and up to three 10-Qs per year. Form 4 insider transactions must be reported within two business days of each trade, so the frequency depends on how often insiders are buying or selling NOW shares. 8-K filings occur whenever a material event happens — which can be several times per quarter for an active company.

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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