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NOW SEC Filing News — ServiceNow, Inc.

Latest SEC filings for ServiceNow, Inc. (NOW) explained in plain English: insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). Sourced directly from SEC EDGAR.

What you’re looking at: Each item below is parsed from an actual SEC filing. Form 4 = confirmed insider transaction · Form 144 = proposed sale notice · 8-K = material event (earnings, M&A, leadership change, etc.) · 10-Q / 10-K = quarterly / annual report.
Form 144 Proposed Insider Sale 2026-04-24

NOW Form 144 filed for proposed insider sale by Canney Jacqueline P (8,927 shares) ~$1.60M

Canney Jacqueline P filed a Form 144 with the SEC indicating intent to sell NOW (ServiceNow, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Canney Jacqueline P Shares: 8,927 Est. Value: $1.60M
Form 10-Q Quarterly Report 2026-04-23

NOW filed Quarterly Report (10-Q)

ServiceNow, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)
Form 8-K Material Company Update 2026-04-22

NOW filed 8-K — material company event

ServiceNow, Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-04-01

NOW filed 8-K — material company event

ServiceNow, Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 4 Insider Buying 2026-03-02

NOW insider McDermott William R (Director, Chairman & CEO) bought 28,682 shares (~$3.00M)

McDermott William R, listed as Director, Chairman & CEO at ServiceNow, Inc., reported an open-market purchase of 28,682 NOW shares in a Form 4 filing. Insider buying is often treated as a bullish signal because company insiders are committing their own capital.

Filing: Form 4 (Insider Transaction) Insider: McDermott William R (Director, Chairman & CEO) Shares: 28,682 Est. Value: $3.00M
Form 4 Insider Selling 2026-02-25

NOW insider Fipps Paul (President, Global Customer Ops) sold 3,696 shares (~$376.1K)

Fipps Paul, listed as President, Global Customer Ops at ServiceNow, Inc., reported an open-market sale of 3,696 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 3,696 Est. Value: $376.1K
Form 144 Proposed Insider Sale 2026-02-23

NOW Form 144 filed for proposed insider sale by Fipps Paul (3,696 shares) ~$752.3K

Fipps Paul filed a Form 144 with the SEC indicating intent to sell NOW (ServiceNow, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Fipps Paul Shares: 3,696 Est. Value: $752.3K
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Zavery Amit (President, CPO and COO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Zavery Amit (President, CPO and COO)
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Fontaine Danielle (Principal Accounting Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Fontaine Danielle (Principal Accounting Officer) Shares: 684
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Nowbar Hossein (Pres. & Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Nowbar Hossein (Pres. & Chief Legal Officer)
Form 4 Insider Selling 2026-02-19

NOW insider Fipps Paul (President, Global Customer Ops) sold 9,641 shares (~$1.02M)

Fipps Paul, listed as President, Global Customer Ops at ServiceNow, Inc., reported an open-market sale of 9,641 NOW shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

Filing: Form 4 (Insider Transaction) Insider: Fipps Paul (President, Global Customer Ops) Shares: 9,641 Est. Value: $1.02M
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Canney Jacqueline P (Chief People & AI Enblmt. Off.) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Canney Jacqueline P (Chief People & AI Enblmt. Off.) Shares: 42,307
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

McDermott William R (Director, Chairman & CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: McDermott William R (Director, Chairman & CEO) Shares: 184,531
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

Mastantuono Gina (President and CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Mastantuono Gina (President and CFO) Shares: 70,729
Form 4 Tax / Compensation Filing 2026-02-19

NOW insider Form 4 filed for equity award, exercise, or tax withholding

McBride Kevin Thomas (Former Principal Acctg Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: McBride Kevin Thomas (Former Principal Acctg Officer) Shares: 9,477
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