REAL SEC Filing News — The RealReal, Inc.

Latest SEC filings for The RealReal, Inc. (REAL) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-15.

The RealReal, Inc. operates an online marketplace for resale luxury goods worldwide. It provides a range of product categories, including women's fashion, men's fashion, jewelry, and watches. The company sells products through its website, online marketplace, mobile app, and retail stores. The RealReal, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
Sector: Consumer Cyclical Industry: Luxury Goods Market Cap: $1.3B
20
Total Filings
0
Bullish Classifications
6
Bearish Classifications
16
Insider Transactions
3
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for REAL currently lean bearish. Of the 20 filing records displayed, 6 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
REAL Filing Activity Snapshot 2026-05-22 — 2026-10-15
Insider Transactions (Form 4)
0 buys vs 6 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$927.1K
Sahi Levesque Rati (Chief Executive Officer) · 2026-08-24
84,432 shares · Form 4
Insider Transactions 16 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 16 filings in this group are Form 4s for The RealReal, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 16 insider filings shown, the breakdown is 10 compensation award and 6 open-market sale. 6 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×10
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Open-market sale ×6
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Form 4 Compensation award Tax / Compensation Filing 2026-10-01

REAL insider Form 4 filed for equity award, exercise, or tax withholding

KATZ KAREN (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 2,262 — —
Filing: Form 4 (Insider Transaction) Insider: KATZ KAREN (Director) Shares: 2,262
Form 4 Compensation award Tax / Compensation Filing 2026-10-01

REAL insider Form 4 filed for equity award, exercise, or tax withholding

McCaffrey Mark (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,414 — —
Filing: Form 4 (Insider Transaction) Insider: McCaffrey Mark (Director) Shares: 1,414
Form 4 Open-market sale Insider Selling 2026-08-24

REAL insider Madan Gopal Ajay (Chief Financial Officer) sold 36,418 shares (~$399.9K)

Madan Gopal Ajay, listed as Chief Financial Officer at TheRealReal, Inc., reported an open-market sale of 36,418 REAL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,067 $10.98 $88.6K
S Open-market sale 4,770 $10.98 $52.4K
S Open-market sale 23,581 $10.98 $258.9K
Filing: Form 4 (Insider Transaction) Insider: Madan Gopal Ajay (Chief Financial Officer) Shares: 36,418 Est. Value: $399.9K
Form 4 Open-market sale Insider Selling 2026-08-24

REAL insider Friang Luke Thomas (Chief Product & Tech Officer) sold 22,028 shares (~$241.9K)

Friang Luke Thomas, listed as Chief Product & Tech Officer at TheRealReal, Inc., reported an open-market sale of 22,028 REAL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,485 $10.98 $93.2K
S Open-market sale 2,514 $10.98 $27.6K
S Open-market sale 8,528 $10.98 $93.6K
S Open-market sale 2,501 $10.98 $27.5K
Filing: Form 4 (Insider Transaction) Insider: Friang Luke Thomas (Chief Product & Tech Officer) Shares: 22,028 Est. Value: $241.9K
Form 4 Open-market sale Insider Selling 2026-08-24

REAL insider Lo Steve Ming (Chief Accounting Officer) sold 12,559 shares (~$137.8K)

Lo Steve Ming, listed as Chief Accounting Officer at TheRealReal, Inc., reported an open-market sale of 12,559 REAL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,167 $10.97 $23.8K
S Open-market sale 8,985 $10.97 $98.6K
S Open-market sale 1,407 $10.98 $15.4K
Filing: Form 4 (Insider Transaction) Insider: Lo Steve Ming (Chief Accounting Officer) Shares: 12,559 Est. Value: $137.8K
Form 4 Open-market sale Insider Selling 2026-08-24

REAL insider Suko Todd A (Chief Legal Officer and Secret) sold 17,567 shares (~$192.8K)

Suko Todd A, listed as Chief Legal Officer and Secret at TheRealReal, Inc., reported an open-market sale of 17,567 REAL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 10,895 $10.97 $119.5K
S Open-market sale 2,479 $10.98 $27.2K
S Open-market sale 4,193 $10.98 $46.0K
Filing: Form 4 (Insider Transaction) Insider: Suko Todd A (Chief Legal Officer and Secret) Shares: 17,567 Est. Value: $192.8K
Form 4 Open-market sale Insider Selling 2026-08-24

REAL insider Sahi Levesque Rati (Chief Executive Officer) sold 84,432 shares (~$927.1K)

Sahi Levesque Rati, listed as Chief Executive Officer at TheRealReal, Inc., reported an open-market sale of 84,432 REAL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,071 $10.98 $88.6K
S Open-market sale 20,216 $10.98 $222.0K
S Open-market sale 56,145 $10.98 $616.5K
Filing: Form 4 (Insider Transaction) Insider: Sahi Levesque Rati (Chief Executive Officer) Shares: 84,432 Est. Value: $927.1K
Form 4 Compensation award Tax / Compensation Filing 2026-07-29

REAL insider Form 4 filed for equity award, exercise, or tax withholding

Miller James R. (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 14,150 — —
Filing: Form 4 (Insider Transaction) Insider: Miller James R. (Director) Shares: 14,150
Form 4 Compensation award Tax / Compensation Filing 2026-07-29

REAL insider Form 4 filed for equity award, exercise, or tax withholding

Coleman Caretha (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 14,150 — —
Filing: Form 4 (Insider Transaction) Insider: Coleman Caretha (Director) Shares: 14,150
Form 4 Compensation award Tax / Compensation Filing 2026-07-29

REAL insider Form 4 filed for equity award, exercise, or tax withholding

McKeehan Jennifer (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 14,150 — —
Filing: Form 4 (Insider Transaction) Insider: McKeehan Jennifer (Director) Shares: 14,150
Form 4 Compensation award Tax / Compensation Filing 2026-07-29

REAL insider Form 4 filed for equity award, exercise, or tax withholding

KROLIK ROBERT J (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 14,150 — —
Filing: Form 4 (Insider Transaction) Insider: KROLIK ROBERT J (Director) Shares: 14,150
Form 4 Compensation award Tax / Compensation Filing 2026-07-29

REAL insider Form 4 filed for equity award, exercise, or tax withholding

KATZ KAREN (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 14,150 — —
Filing: Form 4 (Insider Transaction) Insider: KATZ KAREN (Director) Shares: 14,150
Form 4 Compensation award Tax / Compensation Filing 2026-07-29

REAL insider Form 4 filed for equity award, exercise, or tax withholding

McCaffrey Mark (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 14,150 — —
Filing: Form 4 (Insider Transaction) Insider: McCaffrey Mark (Director) Shares: 14,150
Form 4 Compensation award Tax / Compensation Filing 2026-07-01

REAL insider Form 4 filed for equity award, exercise, or tax withholding

KATZ KAREN (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,378 — —
Filing: Form 4 (Insider Transaction) Insider: KATZ KAREN (Director) Shares: 1,378
Form 4 Compensation award Tax / Compensation Filing 2026-07-01

REAL insider Form 4 filed for equity award, exercise, or tax withholding

McCaffrey Mark (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 742 — —
Filing: Form 4 (Insider Transaction) Insider: McCaffrey Mark (Director) Shares: 742
Form 4 Open-market sale Insider Selling 2026-05-22

REAL insider Madan Gopal Ajay (Chief Financial Officer) sold 35,023 shares (~$324.0K)

Madan Gopal Ajay, listed as Chief Financial Officer at TheRealReal, Inc., reported an open-market sale of 35,023 REAL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 22,678 $9.25 $209.8K
S Open-market sale 7,758 $9.25 $71.8K
S Open-market sale 4,587 $9.25 $42.4K
Filing: Form 4 (Insider Transaction) Insider: Madan Gopal Ajay (Chief Financial Officer) Shares: 35,023 Est. Value: $324.0K
Material Events 3 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 3 in this period for The RealReal, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-10-15

REAL filed 8-K — material company event

TheRealReal, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-08-06

REAL filed 8-K — material company event

TheRealReal, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-06-12

REAL filed 8-K — material company event

TheRealReal, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for The RealReal, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-06

REAL filed Quarterly Report (10-Q)

TheRealReal, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify The RealReal, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on REAL. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — REAL SEC Filings

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REAL Full Analysis
Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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