SG SEC Filing News — Sweetgreen, Inc.

Latest SEC filings for Sweetgreen, Inc. (SG) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-08-31.

Sweetgreen, Inc., together with its subsidiaries, operates fast food restaurants serving healthy food and beverages in the United States. It accepts orders through its online and mobile ordering platforms, as well as sells gift cards that do not have an expiration date and can be redeemed. The company was founded in 2006 and is headquartered in Los Angeles, California.
Sector: Consumer Cyclical Industry: Restaurants Market Cap: $1.2B
20
Total Filings
0
Bullish Classifications
4
Bearish Classifications
11
Insider Transactions
3
Material Events (8-K)
2
Periodic Reports
Rule-based classifications for SG currently lean bearish. Of the 20 filing records displayed, 4 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
SG Filing Activity Snapshot 2026-05-08 — 2026-08-31
Insider Transactions (Form 4)
0 buys vs 4 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$120.2K
Cochran Jason Miles (Chief Operating Officer) · 2026-05-19
15,038 shares · Form 4
Form 144 Notices
4
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 11 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 11 filings in this group are Form 4s for Sweetgreen, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 11 insider filings shown, the breakdown is 7 compensation award and 4 open-market sale. 4 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×7
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Open-market sale ×4
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Form 4 Open-market sale Insider Selling 2026-08-18

SG insider McConnell Jamie (Chief Financial Officer) sold 15,033 shares (~$93.4K)

McConnell Jamie, listed as Chief Financial Officer at Sweetgreen, Inc., reported an open-market sale of 15,033 SG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 15,033 $6.21 $93.4K
Filing: Form 4 (Insider Transaction) Insider: McConnell Jamie (Chief Financial Officer) Shares: 15,033 Est. Value: $93.4K
Form 4 Open-market sale Insider Selling 2026-08-18

SG insider Cochran Jason Miles (Chief Operating Officer) sold 4,809 shares (~$29.9K)

Cochran Jason Miles, listed as Chief Operating Officer at Sweetgreen, Inc., reported an open-market sale of 4,809 SG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 4,809 $6.21 $29.9K
Filing: Form 4 (Insider Transaction) Insider: Cochran Jason Miles (Chief Operating Officer) Shares: 4,809 Est. Value: $29.9K
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

SINGER BRADLEY E (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: SINGER BRADLEY E (Director) Shares: 24,115
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

Moran Montgomery F (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: Moran Montgomery F (Director) Shares: 24,115
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

Bornstein Julie (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: Bornstein Julie (Director) Shares: 24,115
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

OSTROFF DAWN (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: OSTROFF DAWN (Director) Shares: 24,115
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

BURROWS CLIFFORD (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: BURROWS CLIFFORD (Director) Shares: 24,115
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

Blumenthal Neil Harris (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: Blumenthal Neil Harris (Director) Shares: 24,115
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

SG insider Form 4 filed for equity award, exercise, or tax withholding

Ru Nathaniel (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 24,115 — —
Filing: Form 4 (Insider Transaction) Insider: Ru Nathaniel (Director) Shares: 24,115
Form 4 Open-market sale Insider Selling 2026-05-19

SG insider Cochran Jason Miles (Chief Operating Officer) sold 15,038 shares (~$120.2K)

Cochran Jason Miles, listed as Chief Operating Officer at Sweetgreen, Inc., reported an open-market sale of 15,038 SG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 15,038 $7.99 $120.2K
Filing: Form 4 (Insider Transaction) Insider: Cochran Jason Miles (Chief Operating Officer) Shares: 15,038 Est. Value: $120.2K
Form 4 Open-market sale Insider Selling 2026-05-19

SG insider McConnell Jamie (Chief Financial Officer) sold 1,401 shares (~$11.2K)

McConnell Jamie, listed as Chief Financial Officer at Sweetgreen, Inc., reported an open-market sale of 1,401 SG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,401 $8.00 $11.2K
Filing: Form 4 (Insider Transaction) Insider: McConnell Jamie (Chief Financial Officer) Shares: 1,401 Est. Value: $11.2K
Proposed Insider Sales 4 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Sweetgreen, Inc. has 4 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-08-17

SG Form 144 filed for proposed insider sale by Jamie McConnell (15,033 shares) ~$93.3K

Jamie McConnell filed a Form 144 with the SEC indicating intent to sell SG (Sweetgreen, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Jamie McConnell Shares: 15,033 Est. Value: $93.3K
Form 144 Proposed Insider Sale 2026-08-17

SG Form 144 filed for proposed insider sale by Jason Cochran (4,809 shares) ~$29.9K

Jason Cochran filed a Form 144 with the SEC indicating intent to sell SG (Sweetgreen, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Jason Cochran Shares: 4,809 Est. Value: $29.9K
Form 144 Proposed Insider Sale 2026-05-18

SG Form 144 filed for proposed insider sale by Jascon Cochran (15,038 shares) ~$120.2K

Jascon Cochran filed a Form 144 with the SEC indicating intent to sell SG (Sweetgreen, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Jascon Cochran Shares: 15,038 Est. Value: $120.2K
Form 144 Proposed Insider Sale 2026-05-18

SG Form 144 filed for proposed insider sale by Jamie McConnell (1,401 shares) ~$11.2K

Jamie McConnell filed a Form 144 with the SEC indicating intent to sell SG (Sweetgreen, Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Jamie McConnell Shares: 1,401 Est. Value: $11.2K
Material Events 3 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 3 in this period for Sweetgreen, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-08-31

SG filed 8-K — material company event

Sweetgreen, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-08-06

SG filed 8-K — material company event

Sweetgreen, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-06-15

SG filed 8-K — material company event

Sweetgreen, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 2 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 2 quarterly reports (10-Q) for Sweetgreen, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-07

SG filed Quarterly Report (10-Q)

Sweetgreen, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)
Form 10-Q Quarterly Report 2026-05-08

SG filed Quarterly Report (10-Q)

Sweetgreen, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify Sweetgreen, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on SG. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — SG SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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