TTD SEC Filing News — The Trade Desk, Inc.

Latest SEC filings for The Trade Desk, Inc. (TTD) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-16.

The Trade Desk, Inc. operates as a technology company in the United States and internationally. The company creates, manages, and optimizes digital advertising campaigns across ad formats, channels and devices, including CTV and other video, display, audio, and native, on a multitude of devices, such televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. It provides data and other value-added services. It serves advertising agencies, advertisers, and other ser…
Sector: Communication Services Industry: Advertising Agencies Market Cap: $5.7B
20
Total Filings
0
Bullish Classifications
1
Bearish Classifications
13
Insider Transactions
6
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for TTD currently lean bearish. Of the 20 filing records displayed, 1 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
TTD Filing Activity Snapshot 2026-06-01 — 2026-09-16
Insider Transactions (Form 4)
0 buys vs 1 sell
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$1.13M
Jacobson Samantha (Director) · 2026-06-01
53,681 shares · Form 4
Insider Transactions 13 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 13 filings in this group are Form 4s for The Trade Desk, Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 13 insider filings shown, the breakdown is 8 compensation award, 3 tax withholding, 1 gift and 1 open-market sale. 1 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×8
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Tax withholding ×3
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Gift ×1
Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.
Open-market sale ×1
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Form 4 Compensation award Tax / Compensation Filing 2026-09-16

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Green Jeffrey Terry (Director, President and CEO, 10% Owner) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Employee Stock Option (Right to Buy) 7,000,000 — —
Filing: Form 4 (Insider Transaction) Insider: Green Jeffrey Terry (Director, President and CEO, 10% Owner)
Form 4 Compensation award Tax / Compensation Filing 2026-09-14

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Davis Tahnil R. (Chief Accounting Officer & EVP) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 217,233 — —
Filing: Form 4 (Insider Transaction) Insider: Davis Tahnil R. (Chief Accounting Officer & EVP) Shares: 217,233
Form 4 Compensation award Tax / Compensation Filing 2026-09-14

TTD insider Form 4 filed for equity award, exercise, or tax withholding

GRANT JAY R (Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 398,262 — —
Filing: Form 4 (Insider Transaction) Insider: GRANT JAY R (Chief Legal Officer) Shares: 398,262
Form 4 Compensation award Tax / Compensation Filing 2026-09-14

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Kundra Vivek (Chief Operating Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 724,112 — —
Filing: Form 4 (Insider Transaction) Insider: Kundra Vivek (Chief Operating Officer) Shares: 724,112
Form 4 Compensation award Tax / Compensation Filing 2026-09-14

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Olmstead Nathan (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 398,262 — —
Filing: Form 4 (Insider Transaction) Insider: Olmstead Nathan (Chief Financial Officer) Shares: 398,262
Form 4 Tax withholding Tax / Compensation Filing 2026-08-18

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Kundra Vivek (Chief Operating Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 2,320 $14.14 $32.8K
F Tax withholding on vested shares 4,713 $14.14 $66.6K
Filing: Form 4 (Insider Transaction) Insider: Kundra Vivek (Chief Operating Officer) Shares: 7,033
Form 4 Tax withholding Tax / Compensation Filing 2026-08-18

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Davis Tahnil R. (Chief Accounting Officer & EVP) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 1,220 $14.14 $17.3K
F Tax withholding on vested shares 1,051 $14.14 $14.9K
F Tax withholding on vested shares 1,373 $14.14 $19.4K
F Tax withholding on vested shares 5,317 $14.14 $75.2K
Filing: Form 4 (Insider Transaction) Insider: Davis Tahnil R. (Chief Accounting Officer & EVP) Shares: 8,961
Form 4 Tax withholding Tax / Compensation Filing 2026-08-18

TTD insider Form 4 filed for equity award, exercise, or tax withholding

GRANT JAY R (Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 2,652 $14.14 $37.5K
F Tax withholding on vested shares 2,076 $14.14 $29.4K
F Tax withholding on vested shares 2,848 $14.14 $40.3K
F Tax withholding on vested shares 5,779 $14.14 $81.7K
Filing: Form 4 (Insider Transaction) Insider: GRANT JAY R (Chief Legal Officer) Shares: 13,355
Form 4 Gift Tax / Compensation Filing 2026-08-18

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Green Jeffrey Terry (Director, President and CEO, 10% Owner) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.

Transactions reported on this filing
Code Nature Shares Price Value
G Gift 52,910 — —
G Gift 52,910 — —
Filing: Form 4 (Insider Transaction) Insider: Green Jeffrey Terry (Director, President and CEO, 10% Owner) Shares: 105,820
Form 4 Compensation award Tax / Compensation Filing 2026-07-13

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Price Penry W (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Stock Option (Right to Buy) 25,505 — —
A Compensation award derivative · Stock Option (Right to Buy) 20,893 — —
A Compensation award derivative · Stock Option (Right to Buy) 3,602 $11.37 $41.0K
A Compensation award derivative · Stock Option (Right to Buy) 3,602 $11.37 $41.0K
A Compensation award derivative · Stock Option (Right to Buy) 900 $11.37 $10.2K
Filing: Form 4 (Insider Transaction) Insider: Price Penry W (Director)
Form 4 Compensation award Tax / Compensation Filing 2026-07-13

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Olmstead Nathan (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 246,062 — —
A Compensation award derivative · Employee Stock Option (Right to Buy) 439,753 — —
Filing: Form 4 (Insider Transaction) Insider: Olmstead Nathan (Chief Financial Officer) Shares: 246,062
Form 4 Compensation award Tax / Compensation Filing 2026-06-15

TTD insider Form 4 filed for equity award, exercise, or tax withholding

Haddad David Alan (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 13,193 — —
A Compensation award 11,820 — —
Filing: Form 4 (Insider Transaction) Insider: Haddad David Alan (Director) Shares: 25,013
Form 4 Open-market sale Insider Selling 2026-06-01

TTD insider Jacobson Samantha (Director) sold 53,681 shares (~$1.13M)

Jacobson Samantha, listed as Director at Trade Desk, Inc., reported an open-market sale of 53,681 TTD shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 53,681 $21.14 $1.13M
Filing: Form 4 (Insider Transaction) Insider: Jacobson Samantha (Director) Shares: 53,681 Est. Value: $1.13M
Material Events 6 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 6 in this period for The Trade Desk, Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-09-15

TTD filed 8-K — material company event

Trade Desk, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-09-04

TTD filed 8-K — material company event

Trade Desk, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-08-06

TTD filed 8-K — material company event

Trade Desk, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-07-13

TTD filed 8-K — material company event

Trade Desk, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-06-09

TTD filed 8-K — material company event

Trade Desk, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-06-01

TTD filed 8-K — material company event

Trade Desk, Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for The Trade Desk, Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-06

TTD filed Quarterly Report (10-Q)

Trade Desk, Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify The Trade Desk, Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on TTD. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — TTD SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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