A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 13 filings in this group are Form 4s for The Trade Desk, Inc.
The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.
Across the 13 insider filings shown, the breakdown is 8 compensation award, 3 tax withholding, 1 gift and 1 open-market sale. 1 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.
Form 4
Compensation award
Tax / Compensation Filing
2026-09-16
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Green Jeffrey Terry (Director, President and CEO, 10% Owner) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
derivative · Employee Stock Option (Right to Buy)
|
7,000,000 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Green Jeffrey Terry (Director, President and CEO, 10% Owner)
Form 4
Compensation award
Tax / Compensation Filing
2026-09-14
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Davis Tahnil R. (Chief Accounting Officer & EVP) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
217,233 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Davis Tahnil R. (Chief Accounting Officer & EVP)
Shares: 217,233
Form 4
Compensation award
Tax / Compensation Filing
2026-09-14
TTD insider Form 4 filed for equity award, exercise, or tax withholding
GRANT JAY R (Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
398,262 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: GRANT JAY R (Chief Legal Officer)
Shares: 398,262
Form 4
Compensation award
Tax / Compensation Filing
2026-09-14
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Kundra Vivek (Chief Operating Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
724,112 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Kundra Vivek (Chief Operating Officer)
Shares: 724,112
Form 4
Compensation award
Tax / Compensation Filing
2026-09-14
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Olmstead Nathan (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
398,262 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Olmstead Nathan (Chief Financial Officer)
Shares: 398,262
Form 4
Tax withholding
Tax / Compensation Filing
2026-08-18
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Kundra Vivek (Chief Operating Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
2,320 |
$14.14 |
$32.8K |
F |
Tax withholding on vested shares
|
4,713 |
$14.14 |
$66.6K |
Filing: Form 4 (Insider Transaction)
Insider: Kundra Vivek (Chief Operating Officer)
Shares: 7,033
Form 4
Tax withholding
Tax / Compensation Filing
2026-08-18
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Davis Tahnil R. (Chief Accounting Officer & EVP) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
1,220 |
$14.14 |
$17.3K |
F |
Tax withholding on vested shares
|
1,051 |
$14.14 |
$14.9K |
F |
Tax withholding on vested shares
|
1,373 |
$14.14 |
$19.4K |
F |
Tax withholding on vested shares
|
5,317 |
$14.14 |
$75.2K |
Filing: Form 4 (Insider Transaction)
Insider: Davis Tahnil R. (Chief Accounting Officer & EVP)
Shares: 8,961
Form 4
Tax withholding
Tax / Compensation Filing
2026-08-18
TTD insider Form 4 filed for equity award, exercise, or tax withholding
GRANT JAY R (Chief Legal Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
F |
Tax withholding on vested shares
|
2,652 |
$14.14 |
$37.5K |
F |
Tax withholding on vested shares
|
2,076 |
$14.14 |
$29.4K |
F |
Tax withholding on vested shares
|
2,848 |
$14.14 |
$40.3K |
F |
Tax withholding on vested shares
|
5,779 |
$14.14 |
$81.7K |
Filing: Form 4 (Insider Transaction)
Insider: GRANT JAY R (Chief Legal Officer)
Shares: 13,355
Form 4
Gift
Tax / Compensation Filing
2026-08-18
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Green Jeffrey Terry (Director, President and CEO, 10% Owner) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were transferred as a gift, typically for estate or charitable planning. No sale into the market took place.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
G |
Gift
|
52,910 |
— |
— |
G |
Gift
|
52,910 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Green Jeffrey Terry (Director, President and CEO, 10% Owner)
Shares: 105,820
Form 4
Compensation award
Tax / Compensation Filing
2026-07-13
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Price Penry W (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
derivative · Stock Option (Right to Buy)
|
25,505 |
— |
— |
A |
Compensation award
derivative · Stock Option (Right to Buy)
|
20,893 |
— |
— |
A |
Compensation award
derivative · Stock Option (Right to Buy)
|
3,602 |
$11.37 |
$41.0K |
A |
Compensation award
derivative · Stock Option (Right to Buy)
|
3,602 |
$11.37 |
$41.0K |
A |
Compensation award
derivative · Stock Option (Right to Buy)
|
900 |
$11.37 |
$10.2K |
Filing: Form 4 (Insider Transaction)
Insider: Price Penry W (Director)
Form 4
Compensation award
Tax / Compensation Filing
2026-07-13
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Olmstead Nathan (Chief Financial Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
246,062 |
— |
— |
A |
Compensation award
derivative · Employee Stock Option (Right to Buy)
|
439,753 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Olmstead Nathan (Chief Financial Officer)
Shares: 246,062
Form 4
Compensation award
Tax / Compensation Filing
2026-06-15
TTD insider Form 4 filed for equity award, exercise, or tax withholding
Haddad David Alan (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
A |
Compensation award
|
13,193 |
— |
— |
A |
Compensation award
|
11,820 |
— |
— |
Filing: Form 4 (Insider Transaction)
Insider: Haddad David Alan (Director)
Shares: 25,013
Form 4
Open-market sale
Insider Selling
2026-06-01
TTD insider Jacobson Samantha (Director) sold 53,681 shares (~$1.13M)
Jacobson Samantha, listed as Director at Trade Desk, Inc., reported an open-market sale of 53,681 TTD shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Transactions reported on this filing
| Code |
Nature |
Shares |
Price |
Value |
S |
Open-market sale
|
53,681 |
$21.14 |
$1.13M |
Filing: Form 4 (Insider Transaction)
Insider: Jacobson Samantha (Director)
Shares: 53,681
Est. Value: $1.13M