W SEC Filing News — Wayfair Inc.

Latest SEC filings for Wayfair Inc. (W) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). All data sourced directly from SEC EDGAR — last updated 2026-07-10.

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
Sector: Consumer Cyclical Industry: Internet Retail CIK: 1616707
20
Total Filings
0
Bullish Signals
1
Bearish Signals
5
Insider Transactions
4
Material Events (8-K)
0
Periodic Reports
Insider activity for W has skewed bearish recently. Of the 20 filings tracked, 1 carry bearish signals (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
W Filing Activity Snapshot 2026-05-04 — 2026-07-10
Insider Transactions (Form 4)
0 buys vs 1 sell
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Transaction
$1.14M
Blotner Jon · 2026-07-02
5,925 shares · Form 144
Form 144 Notices
11
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Recent SEC Filings
Form 144 Proposed Insider Sale 2026-07-10

W Form 144 filed for proposed insider sale by Conine Steven (5,000 shares) ~$911.9K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 5,000 Est. Value: $911.9K
Form 144 Proposed Insider Sale 2026-07-10

W Form 144 filed for proposed insider sale by Shah Niraj (5,000 shares) ~$911.9K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 5,000 Est. Value: $911.9K
Form 4 Tax / Compensation Filing 2026-07-06

W insider Form 4 filed for equity award, exercise, or tax withholding

Tan Fiona (Chief Technology Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Tan Fiona (Chief Technology Officer) Shares: 42,628
Form 4 Tax / Compensation Filing 2026-07-06

W insider Form 4 filed for equity award, exercise, or tax withholding

Gulliver Kate (CFO and Chief Admin Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Gulliver Kate (CFO and Chief Admin Officer) Shares: 34,813
Form 4 Insider Selling 2026-07-06

W insider Blotner Jon (Pres., Commercial & Operations) sold 5,925 shares (~$570.5K)

Blotner Jon, listed as Pres., Commercial & Operations at Wayfair Inc., reported an open-market sale of 5,925 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

Filing: Form 4 (Insider Transaction) Insider: Blotner Jon (Pres., Commercial & Operations) Shares: 5,925 Est. Value: $570.5K
Form 144 Proposed Insider Sale 2026-07-02

W Form 144 filed for proposed insider sale by Blotner Jon (5,925 shares) ~$1.14M

Blotner Jon filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Blotner Jon Shares: 5,925 Est. Value: $1.14M
Form 144 Proposed Insider Sale 2026-06-11

W Form 144 filed for proposed insider sale by Shah Niraj (1,000 shares) ~$150.0K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 1,000 Est. Value: $150.0K
Form 144 Proposed Insider Sale 2026-06-11

W Form 144 filed for proposed insider sale by Conine Steven (1,000 shares) ~$150.0K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 1,000 Est. Value: $150.0K
Form 144 Proposed Insider Sale 2026-06-10

W Form 144 filed for proposed insider sale by Conine Steven (4,000 shares) ~$556.2K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 4,000 Est. Value: $556.2K
Form 144 Proposed Insider Sale 2026-06-10

W Form 144 filed for proposed insider sale by Shah Niraj (4,000 shares) ~$556.2K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 4,000 Est. Value: $556.2K
Form 144 Proposed Insider Sale 2026-05-27

W Form 144 filed for proposed insider sale by Conine Steven (1,000 shares) ~$150.0K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 1,000 Est. Value: $150.0K
Form 144 Proposed Insider Sale 2026-05-27

W Form 144 filed for proposed insider sale by Shah Niraj (1,000 shares) ~$150.0K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 1,000 Est. Value: $150.0K
Form 8-K Material Company Update 2026-05-22

W filed 8-K — material company event

Wayfair Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-05-18

W filed 8-K — material company event

Wayfair Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-05-14

W filed 8-K — material company event

Wayfair Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-05-13

W filed 8-K — material company event

Wayfair Inc. filed an 8-K with the SEC reporting a material event. Filing excerpt: XBRL Viewer

Filing: 8-K (Material Event)
Form 144 Proposed Insider Sale 2026-05-11

W Form 144 filed for proposed insider sale by Conine Steven (4,000 shares) ~$527.7K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 4,000 Est. Value: $527.7K
Form 144 Proposed Insider Sale 2026-05-11

W Form 144 filed for proposed insider sale by Shah Niraj (4,000 shares) ~$527.7K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 4,000 Est. Value: $527.7K
Form 4 Tax / Compensation Filing 2026-05-04

W insider Form 4 filed for equity award, exercise, or tax withholding

Gulliver Kate (CFO and Chief Admin Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Gulliver Kate (CFO and Chief Admin Officer)
Form 4 Tax / Compensation Filing 2026-05-04

W insider Form 4 filed for equity award, exercise, or tax withholding

Blotner Jon (Pres., Commercial & Operations) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Filing: Form 4 (Insider Transaction) Insider: Blotner Jon (Pres., Commercial & Operations)

Understanding Wayfair Inc.'s SEC Filings

Form 4 — Insider Transactions

Executives, directors, and large shareholders must report any purchase or sale of W shares within two business days. Consistent buying by multiple insiders is often read as a confidence signal; large sales may reflect diversification or liquidity needs rather than negative conviction.

Form 144 — Proposed Insider Sales

Filed when a company affiliate intends to sell restricted or control shares. A Form 144 is a notice of intent, not confirmation — the actual sale is later confirmed via Form 4. It gives investors advance visibility into planned insider selling activity.

8-K — Material Events

The 8-K is an event-driven filing that Wayfair Inc. must submit within four business days of a significant development — including earnings results, mergers, executive changes, credit facility updates, or regulatory actions. Each 8-K item code maps to a specific event type.

10-Q & 10-K — Periodic Reports

The 10-Q (quarterly) and 10-K (annual) are comprehensive reports covering Wayfair Inc.'s financial results, risk factors, management discussion, and business operations. The 10-K includes audited financials and is the most complete public disclosure the company makes each year.

Frequently Asked Questions — W SEC Filings

What SEC filings does Wayfair Inc. submit to the SEC?

Wayfair Inc. (W) submits several types of SEC filings including Form 4 (insider transactions), Form 144 (proposed insider sales), 8-K reports (material events such as earnings releases, acquisitions, leadership changes), and periodic reports — the 10-Q (quarterly) and 10-K (annual). All filings are publicly available through SEC EDGAR.

What does a Form 4 filing tell me about W?

A Form 4 for W discloses a transaction by a company insider — typically a director, officer, or 10%+ shareholder. It shows the date, number of shares bought or sold, the price, and the insider's updated total ownership. Consistent insider buying across multiple executives is often interpreted as a bullish signal.

How do I interpret an 8-K filing from Wayfair Inc.?

An 8-K signals a material event requiring prompt disclosure. Common triggers include earnings pre-announcements, acquisitions, leadership appointments or departures, credit changes, or regulatory actions. Read the item codes inside the filing to understand exactly what was disclosed before drawing conclusions.

What is the difference between a 10-K and 10-Q for W?

The 10-K is Wayfair Inc.'s annual report with fully audited financial statements, comprehensive MD&A, and complete risk factor disclosures — filed 60–90 days after fiscal year-end. The 10-Q is a lighter quarterly report with unaudited financials filed for the first three quarters. Together they provide a continuous financial picture of the company.

Where can I see all W SEC filings directly on EDGAR?

You can view all historical Wayfair Inc. filings on the SEC EDGAR company page for W. Each filing card on this page links directly to the original SEC document.

How often does Wayfair Inc. file with the SEC?

Wayfair Inc. files one 10-K per year and up to three 10-Qs per year. Form 4 insider transactions must be reported within two business days of each trade, so the frequency depends on how often insiders are buying or selling W shares. 8-K filings occur whenever a material event happens — which can be several times per quarter for an active company.

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SEC filing data is sourced from SEC EDGAR. This page is updated automatically as new filings are detected. Content is for informational purposes only and does not constitute investment advice. Full Disclaimer.