W SEC Filing News — Wayfair Inc.

Latest SEC filings for Wayfair Inc. (W) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-05.

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
Sector: Consumer Cyclical Industry: Internet Retail Market Cap: $13.9B CIK: 1616707
20
Total Filings
0
Bullish Classifications
10
Bearish Classifications
10
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for W currently lean bearish. Of the 20 filing records displayed, 10 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
W Filing Activity Snapshot 2026-08-12 — 2026-10-05
Insider Transactions (Form 4)
0 buys vs 7 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$7.13M
Shah Niraj (Director, Chief Executive Officer) · 2026-08-14
69,000 shares · Form 4
Form 144 Notices
10
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 10 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 10 filings in this group are Form 4s for Wayfair Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 10 insider filings shown, the breakdown is 7 open-market sale, 2 compensation award and 1 option exercise. 7 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×7
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Compensation award ×2
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Option exercise ×1
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Form 4 Open-market sale Insider Selling 2026-10-05

W insider Tan Fiona (Chief Technology Officer) sold 7,000 shares (~$715.3K)

Tan Fiona, listed as Chief Technology Officer at Wayfair Inc., reported an open-market sale of 7,000 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 1,199 — —
M Option exercise 27,073 — —
F Tax withholding on vested shares 14,357 $101.37 $1.46M
S Open-market sale 7,000 $102.18 $715.3K
M Option exercise derivative · Restricted Stock Unit ("RSU") 1,199 — —
M Option exercise derivative · Restricted Stock Unit ("RSU") 27,073 — —
Filing: Form 4 (Insider Transaction) Insider: Tan Fiona (Chief Technology Officer) Shares: 7,000 Est. Value: $715.3K
View on SEC EDGAR → Open Filing Document →
Form 4 Option exercise Tax / Compensation Filing 2026-10-05

W insider Form 4 filed for equity award, exercise, or tax withholding

Gulliver Kate (CFO and Chief Admin Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 392 — —
M Option exercise 219 — —
M Option exercise 428 — —
M Option exercise 22,429 — —
F Tax withholding on vested shares 11,348 $101.37 $1.15M
M Option exercise derivative · Restricted Stock Unit ("RSU") 392 — —
M Option exercise derivative · Restricted Stock Unit ("RSU") 219 — —
M Option exercise derivative · Restricted Stock Units ("RSUs") 428 — —
M Option exercise derivative · Restricted Stock Unit ("RSU") 22,429 — —
Filing: Form 4 (Insider Transaction) Insider: Gulliver Kate (CFO and Chief Admin Officer) Shares: 34,816
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-10-05

W insider Blotner Jon (Pres., Commercial & Operations) sold 6,056 shares (~$630.6K)

Blotner Jon, listed as Pres., Commercial & Operations at Wayfair Inc., reported an open-market sale of 6,056 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 327 — —
M Option exercise 182 — —
M Option exercise 22,942 — —
F Tax withholding on vested shares 11,340 $101.37 $1.15M
S Open-market sale 6,056 $104.13 $630.6K
M Option exercise derivative · Restricted Stock Units ("RSUs") 327 — —
M Option exercise derivative · Restricted Stock Units ("RSUs") 182 — —
M Option exercise derivative · Restricted Stock Unit ("RSU") 22,942 — —
Filing: Form 4 (Insider Transaction) Insider: Blotner Jon (Pres., Commercial & Operations) Shares: 6,056 Est. Value: $630.6K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-16

W insider Conine Steven (Director) sold 69,000 shares (~$7.13M)

Conine Steven, listed as Director at Wayfair Inc., reported an open-market sale of 69,000 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 4,517 $98.32 $444.1K
S Open-market sale 4,896 $99.42 $486.8K
S Open-market sale 4,801 $100.39 $482.0K
S Open-market sale 3,525 $101.43 $357.5K
S Open-market sale 4,102 $102.40 $420.0K
S Open-market sale 7,654 $103.39 $791.3K
S Open-market sale 19,159 $104.42 $2.00M
S Open-market sale 12,808 $105.40 $1.35M
S Open-market sale 7,538 $106.09 $799.7K
Filing: Form 4 (Insider Transaction) Insider: Conine Steven (Director) Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-16

W insider Shah Niraj (Director, Chief Executive Officer) sold 69,000 shares (~$7.13M)

Shah Niraj, listed as Director, Chief Executive Officer at Wayfair Inc., reported an open-market sale of 69,000 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 4,485 $98.27 $440.7K
S Open-market sale 4,558 $99.34 $452.8K
S Open-market sale 4,732 $100.31 $474.7K
S Open-market sale 3,779 $101.33 $382.9K
S Open-market sale 4,437 $102.36 $454.2K
S Open-market sale 7,258 $103.37 $750.3K
S Open-market sale 19,374 $104.41 $2.02M
S Open-market sale 12,943 $105.41 $1.36M
S Open-market sale 7,434 $106.09 $788.7K
Filing: Form 4 (Insider Transaction) Insider: Shah Niraj (Director, Chief Executive Officer) Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-09-10

W insider Blotner Jon (Pres., Commercial & Operations) sold 6,968 shares (~$698.3K)

Blotner Jon, listed as Pres., Commercial & Operations at Wayfair Inc., reported an open-market sale of 6,968 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 6,968 $100.22 $698.3K
Filing: Form 4 (Insider Transaction) Insider: Blotner Jon (Pres., Commercial & Operations) Shares: 6,968 Est. Value: $698.3K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-14

W insider Shah Niraj (Director, Chief Executive Officer) sold 69,000 shares (~$7.13M)

Shah Niraj, listed as Director, Chief Executive Officer at Wayfair Inc., reported an open-market sale of 69,000 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 9,025 $101.98 $920.4K
S Open-market sale 23,259 $102.87 $2.39M
S Open-market sale 25,137 $103.71 $2.61M
S Open-market sale 11,524 $104.68 $1.21M
S Open-market sale 55 $105.43 $5.8K
Filing: Form 4 (Insider Transaction) Insider: Shah Niraj (Director, Chief Executive Officer) Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-14

W insider Conine Steven (Director) sold 69,000 shares (~$7.13M)

Conine Steven, listed as Director at Wayfair Inc., reported an open-market sale of 69,000 W shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 8,724 $101.98 $889.7K
S Open-market sale 25,249 $102.89 $2.60M
S Open-market sale 23,604 $103.72 $2.45M
S Open-market sale 11,248 $104.69 $1.18M
S Open-market sale 175 $105.42 $18.4K
Filing: Form 4 (Insider Transaction) Insider: Conine Steven (Director) Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →
Form 4 Compensation award Tax / Compensation Filing 2026-08-14

W insider Form 4 filed for equity award, exercise, or tax withholding

King Jeremy (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 2,422 — —
Filing: Form 4 (Insider Transaction) Insider: King Jeremy (Director) Shares: 2,422
View on SEC EDGAR → Open Filing Document →
Form 4 Compensation award Tax / Compensation Filing 2026-08-14

W insider Form 4 filed for equity award, exercise, or tax withholding

JUNG ANDREA (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 2,422 — —
Filing: Form 4 (Insider Transaction) Insider: JUNG ANDREA (Director) Shares: 2,422
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 10 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Wayfair Inc. has 10 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-10-02

W Form 144 filed for proposed insider sale by Blotner Jon (6,056 shares) ~$630.6K

Blotner Jon filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Blotner Jon Shares: 6,056 Est. Value: $630.6K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-10-01

W Form 144 filed for proposed insider sale by Tan Fiona (7,000 shares) ~$715.3K

Tan Fiona filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Tan Fiona Shares: 7,000 Est. Value: $715.3K
View on SEC EDGAR → Open Filing Document →
Form 144 Large Proposed Insider Sale 2026-09-14

W Form 144 filed for proposed insider sale by Shah Niraj (69,000 shares) ~$7.13M

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →
Form 144 Large Proposed Insider Sale 2026-09-14

W Form 144 filed for proposed insider sale by Conine Steven (69,000 shares) ~$7.13M

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-14

W Form 144 filed for proposed insider sale by Shah Niraj (1,000 shares) ~$100.0K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 1,000 Est. Value: $100.0K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-14

W Form 144 filed for proposed insider sale by Conine Steven (1,000 shares) ~$100.0K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 1,000 Est. Value: $100.0K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-10

W Form 144 filed for proposed insider sale by Conine Steven (5,000 shares) ~$490.4K

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 5,000 Est. Value: $490.4K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-10

W Form 144 filed for proposed insider sale by Shah Niraj (5,000 shares) ~$490.4K

Shah Niraj filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Shah Niraj Shares: 5,000 Est. Value: $490.4K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-08

W Form 144 filed for proposed insider sale by Blotner Jon (6,968 shares) ~$698.3K

Blotner Jon filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Blotner Jon Shares: 6,968 Est. Value: $698.3K
View on SEC EDGAR → Open Filing Document →
Form 144 Large Proposed Insider Sale 2026-08-12

W Form 144 filed for proposed insider sale by Conine Steven (69,000 shares) ~$7.13M

Conine Steven filed a Form 144 with the SEC indicating intent to sell W (Wayfair Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: Conine Steven Shares: 69,000 Est. Value: $7.13M
View on SEC EDGAR → Open Filing Document →

How we classify Wayfair Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on W. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — W SEC Filings

What SEC filings does Wayfair Inc. submit to the SEC?

Wayfair Inc. (W) submits several types of SEC filings including Form 4 (insider transactions), Form 144 (proposed insider sales), 8-K reports (material events such as earnings releases, acquisitions, leadership changes), and periodic reports — the 10-Q (quarterly) and 10-K (annual). All filings are publicly available through SEC EDGAR.

What does a Form 4 filing tell me about W?

A Form 4 for W discloses a transaction by a company insider — typically a director, officer, or 10%+ shareholder. It shows the source-reported date, number of shares, price, and updated ownership. These facts do not establish motive or predict future returns.

How do I interpret an 8-K filing from Wayfair Inc.?

An 8-K signals a material event requiring prompt disclosure. Common triggers include earnings pre-announcements, acquisitions, leadership appointments or departures, credit changes, or regulatory actions. Read the item codes inside the filing to understand exactly what was disclosed before drawing conclusions.

What is the difference between a 10-K and 10-Q for W?

The 10-K is Wayfair Inc.'s annual report with fully audited financial statements, comprehensive MD&A, and complete risk factor disclosures — filed 60–90 days after fiscal year-end. The 10-Q is a lighter quarterly report with unaudited financials filed for the first three quarters. Together they provide a continuous financial picture of the company.

Where can I see all W SEC filings directly on EDGAR?

You can view all historical Wayfair Inc. filings on the SEC EDGAR company page for W. Each filing card on this page links directly to the original SEC document.

How often does Wayfair Inc. file with the SEC?

Wayfair Inc. files one 10-K per year and up to three 10-Qs per year. Form 4 insider transactions must be reported within two business days of each trade, so the frequency depends on how often insiders are buying or selling W shares. 8-K filings occur whenever a material event happens — which can be several times per quarter for an active company.

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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