WIX SEC Filing News — Wix.com Ltd.

Latest SEC filings for Wix.com Ltd. (WIX) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-02.

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web application…
Sector: Technology Industry: Software - Infrastructure Market Cap: $3.1B CIK: 1576789
12
Total Filings
0
Bullish Classifications
2
Bearish Classifications
8
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for WIX currently lean bearish. Of the 12 filing records displayed, 2 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
WIX Filing Activity Snapshot 2026-08-25 — 2026-09-02
Insider Transactions (Form 4)
0 buys vs 2 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$2.57M
Zohar Nir (President) · 2026-08-26
30,000 shares · Form 4
Form 144 Notices
4
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 8 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 8 filings in this group are Form 4s for Wix.com Ltd.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 8 insider filings shown, the breakdown is 6 mixed open-market activity and 2 open-market sale. 8 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Mixed open-market activity ×6
The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.
Open-market sale ×2
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Form 4 Mixed open-market activity Mixed Insider Activity 2026-09-02

WIX insider Meyer Shelly B (Chief People Officer) reported mixed Form 4 activity

Meyer Shelly B (Chief People Officer) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.

The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 479 $59.89 $28.7K
S Open-market sale 479 $95.00 $45.5K
Filing: Form 4 (Insider Transaction) Insider: Meyer Shelly B (Chief People Officer) Shares: 958 Est. Value: $74.2K
View on SEC EDGAR → Open Filing Document →
Form 4 Mixed open-market activity Mixed Insider Activity 2026-09-02

WIX insider Even-Haim Yaniv (CTO) reported mixed Form 4 activity

Even-Haim Yaniv (CTO) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.

The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 320 $59.89 $19.2K
S Open-market sale 320 $95.00 $30.4K
Filing: Form 4 (Insider Transaction) Insider: Even-Haim Yaniv (CTO) Shares: 640 Est. Value: $49.6K
View on SEC EDGAR → Open Filing Document →
Form 4 Mixed open-market activity Mixed Insider Activity 2026-09-02

WIX insider Shai Omer (CMO) reported mixed Form 4 activity

Shai Omer (CMO) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.

The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 490 $59.89 $29.3K
S Open-market sale 490 $95.00 $46.5K
Filing: Form 4 (Insider Transaction) Insider: Shai Omer (CMO) Shares: 980 Est. Value: $75.9K
View on SEC EDGAR → Open Filing Document →
Form 4 Mixed open-market activity Mixed Insider Activity 2026-09-02

WIX insider Shemesh Lior (CFO) reported mixed Form 4 activity

Shemesh Lior (CFO) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.

The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 456 $59.89 $27.3K
S Open-market sale 456 $95.00 $43.3K
Filing: Form 4 (Insider Transaction) Insider: Shemesh Lior (CFO) Shares: 912 Est. Value: $70.6K
View on SEC EDGAR → Open Filing Document →
Form 4 Mixed open-market activity Mixed Insider Activity 2026-09-02

WIX insider Zohar Nir (President) reported mixed Form 4 activity

Zohar Nir (President) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.

The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 376 $59.89 $22.5K
S Open-market sale 376 $95.00 $35.7K
P Open-market purchase 271 $59.89 $16.2K
S Open-market sale 271 $95.00 $25.7K
Filing: Form 4 (Insider Transaction) Insider: Zohar Nir (President) Shares: 1,294 Est. Value: $100.2K
View on SEC EDGAR → Open Filing Document →
Form 4 Mixed open-market activity Mixed Insider Activity 2026-09-02

WIX insider Abrahami Avishai (Director, Chief Executive Officer) reported mixed Form 4 activity

Abrahami Avishai (Director, Chief Executive Officer) filed a Form 4 showing both purchase and sale activity. Review the SEC filing for the transaction-by-transaction details before drawing a directional conclusion.

The filing reports both purchases and sales on the open market. Read the transaction lines individually before drawing a directional conclusion.

Transactions reported on this filing
Code Nature Shares Price Value
P Open-market purchase 654 $59.89 $39.2K
S Open-market sale 654 $95.00 $62.1K
P Open-market purchase 55 $59.89 $3.3K
S Open-market sale 55 $95.00 $5.2K
Filing: Form 4 (Insider Transaction) Insider: Abrahami Avishai (Director, Chief Executive Officer) Shares: 1,418 Est. Value: $109.8K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-31

WIX insider Gutler Ron (Director) sold 5,718 shares (~$488.4K)

Gutler Ron, listed as Director at Wix.com Ltd., reported an open-market sale of 5,718 WIX shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 269 $86.51 $23.3K
S Open-market sale 3,901 $85.93 $335.2K
S Open-market sale 704 $85.08 $59.9K
S Open-market sale 844 $83.00 $70.1K
Filing: Form 4 (Insider Transaction) Insider: Gutler Ron (Director) Shares: 5,718 Est. Value: $488.4K
View on SEC EDGAR → Open Filing Document →
Form 4 Open-market sale Insider Selling 2026-08-26

WIX insider Zohar Nir (President) sold 30,000 shares (~$2.57M)

Zohar Nir, listed as President at Wix.com Ltd., reported an open-market sale of 30,000 WIX shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 974 $85.28 $83.1K
S Open-market sale 15,283 $85.92 $1.31M
S Open-market sale 13,743 $85.22 $1.17M
Filing: Form 4 (Insider Transaction) Insider: Zohar Nir (President) Shares: 30,000 Est. Value: $2.57M
View on SEC EDGAR → Open Filing Document →
Proposed Insider Sales 4 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Wix.com Ltd. has 4 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-02

WIX Form 144 filed for proposed insider sale by Nir Zohar (376 shares) ~$33.2K

Nir Zohar filed a Form 144 with the SEC indicating intent to sell WIX (Wix.com Ltd.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Nir Zohar Shares: 376 Est. Value: $33.2K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-09-02

WIX Form 144 filed for proposed insider sale by Avishai Abrahami (654 shares) ~$57.7K

Avishai Abrahami filed a Form 144 with the SEC indicating intent to sell WIX (Wix.com Ltd.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Avishai Abrahami Shares: 654 Est. Value: $57.7K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-27

WIX Form 144 filed for proposed insider sale by Ron Gutler (5,718 shares) ~$470.5K

Ron Gutler filed a Form 144 with the SEC indicating intent to sell WIX (Wix.com Ltd.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Ron Gutler Shares: 5,718 Est. Value: $470.5K
View on SEC EDGAR → Open Filing Document →
Form 144 Proposed Insider Sale 2026-08-25

WIX Form 144 filed for proposed insider sale by Nir Zohar (29,026 shares) ~$2.45M

Nir Zohar filed a Form 144 with the SEC indicating intent to sell WIX (Wix.com Ltd.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Nir Zohar Shares: 29,026 Est. Value: $2.45M
View on SEC EDGAR → Open Filing Document →

How we classify Wix.com Ltd.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on WIX. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — WIX SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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