ZBRA SEC Filing News — Zebra Technologies Corporation

Latest SEC filings for Zebra Technologies Corporation (ZBRA) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-08-11.

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial t…
Sector: Technology Industry: Communication Equipment Market Cap: $17.5B CIK: 877212
20
Total Filings
0
Bullish Classifications
3
Bearish Classifications
14
Insider Transactions
2
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for ZBRA currently lean bearish. Of the 20 filing records displayed, 3 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
ZBRA Filing Activity Snapshot 2026-05-21 — 2026-08-11
Insider Transactions (Form 4)
0 buys vs 3 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$1.31M
Michael Cho · 2026-08-07
3,500 shares · Form 144
Form 144 Notices
3
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 14 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 14 filings in this group are Form 4s for Zebra Technologies Corporation.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 14 insider filings shown, the breakdown is 10 compensation award, 3 open-market sale and 1 tax withholding. 3 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Compensation award ×10
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Open-market sale ×3
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Tax withholding ×1
Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.
Form 4 Open-market sale Insider Selling 2026-08-11

ZBRA insider Connly Linda (Director) sold 500 shares (~$188.8K)

Connly Linda, listed as Director at ZEBRA TECHNOLOGIES CORP, reported an open-market sale of 500 ZBRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 500 $377.68 $188.8K
Filing: Form 4 (Insider Transaction) Insider: Connly Linda (Director) Shares: 500 Est. Value: $188.8K
Form 4 Open-market sale Insider Selling 2026-08-11

ZBRA insider Cho Michael (Chief Strategy Officer) sold 3,500 shares (~$1.31M)

Cho Michael, listed as Chief Strategy Officer at ZEBRA TECHNOLOGIES CORP, reported an open-market sale of 3,500 ZBRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 3,500 $375.20 $1.31M
Filing: Form 4 (Insider Transaction) Insider: Cho Michael (Chief Strategy Officer) Shares: 3,500 Est. Value: $1.31M
Form 4 Tax withholding Tax / Compensation Filing 2026-08-05

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

Luff Loizides Melissa (Chief People Officer) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were withheld by the company to settle tax due when equity vested. This is an automatic administrative step and not a decision to sell.

Transactions reported on this filing
Code Nature Shares Price Value
F Tax withholding on vested shares 46 $291.64 $13.4K
Filing: Form 4 (Insider Transaction) Insider: Luff Loizides Melissa (Chief People Officer) Shares: 46
Form 4 Open-market sale Insider Selling 2026-05-28

ZBRA insider Luff Loizides Melissa (Chief People Officer) sold 500 shares (~$127.0K)

Luff Loizides Melissa, listed as Chief People Officer at ZEBRA TECHNOLOGIES CORP, reported an open-market sale of 500 ZBRA shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 500 $253.95 $127.0K
Filing: Form 4 (Insider Transaction) Insider: Luff Loizides Melissa (Chief People Officer) Shares: 500 Est. Value: $127.0K
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

Dhanasekaran Satish (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: Dhanasekaran Satish (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

Modruson Frank Blaise (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: Modruson Frank Blaise (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

MANIRE ROSS W (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: MANIRE ROSS W (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

ROBERTS JANICE M (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: ROBERTS JANICE M (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

Miller Kenneth Bradley (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: Miller Kenneth Bradley (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

GUSTAFSSON ANDERS (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: GUSTAFSSON ANDERS (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

Connors Nelda J (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: Connors Nelda J (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

Connly Linda (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: Connly Linda (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

MCDOWELL MARY T (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: MCDOWELL MARY T (Director) Shares: 951
Form 4 Compensation award Tax / Compensation Filing 2026-05-21

ZBRA insider Form 4 filed for equity award, exercise, or tax withholding

SMITH MICHAEL A (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 951 $247.15 $235.0K
Filing: Form 4 (Insider Transaction) Insider: SMITH MICHAEL A (Director) Shares: 951
Proposed Insider Sales 3 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Zebra Technologies Corporation has 3 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-08-10

ZBRA Form 144 filed for proposed insider sale by LindaConnly (500 shares) ~$188.9K

LindaConnly filed a Form 144 with the SEC indicating intent to sell ZBRA (ZEBRA TECHNOLOGIES CORP) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: LindaConnly Shares: 500 Est. Value: $188.9K
Form 144 Proposed Insider Sale 2026-08-07

ZBRA Form 144 filed for proposed insider sale by Michael Cho (3,500 shares) ~$1.31M

Michael Cho filed a Form 144 with the SEC indicating intent to sell ZBRA (ZEBRA TECHNOLOGIES CORP) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Michael Cho Shares: 3,500 Est. Value: $1.31M
Form 144 Proposed Insider Sale 2026-05-26

ZBRA Form 144 filed for proposed insider sale by Luff Loizides Melissa (500 shares) ~$127.0K

Luff Loizides Melissa filed a Form 144 with the SEC indicating intent to sell ZBRA (ZEBRA TECHNOLOGIES CORP) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: Luff Loizides Melissa Shares: 500 Est. Value: $127.0K
Material Events 2 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 2 in this period for Zebra Technologies Corporation. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-08-04

ZBRA filed 8-K — material company event

ZEBRA TECHNOLOGIES CORP filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-05-26

ZBRA filed 8-K — material company event

ZEBRA TECHNOLOGIES CORP filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for Zebra Technologies Corporation.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-04

ZBRA filed Quarterly Report (10-Q)

ZEBRA TECHNOLOGIES CORP filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify Zebra Technologies Corporation's filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on ZBRA. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — ZBRA SEC Filings

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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