AAPL SEC Filing News — Apple Inc.

Latest SEC filings for Apple Inc. (AAPL) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-10-15.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates v…
Sector: Technology Industry: Consumer Electronics Market Cap: $5.0T CIK: 320193
20
Total Filings
0
Bullish Classifications
12
Bearish Classifications
16
Insider Transactions
0
Material Events (8-K)
0
Periodic Reports
Rule-based classifications for AAPL currently lean bearish. Of the 20 filing records displayed, 12 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
AAPL Filing Activity Snapshot 2026-09-10 — 2026-10-15
Insider Transactions (Form 4)
0 buys vs 9 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$63.85M
COOK TIMOTHY D (Director, Executive Chair) · 2026-10-05
191,753 shares · Form 4
Form 144 Notices
4
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 16 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 16 filings in this group are Form 4s for Apple Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 16 insider filings shown, the breakdown is 9 open-market sale, 6 compensation award and 1 option exercise. 9 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×9
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Compensation award ×6
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Option exercise ×1
The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.
Form 4 Open-market sale Insider Selling 2026-10-15

AAPL insider Newstead Jennifer (SVP, GC and Government Affairs) sold 2,399 shares (~$827.7K)

Newstead Jennifer, listed as SVP, GC and Government Affairs at Apple Inc., reported an open-market sale of 2,399 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,399 $345.00 $827.7K
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs) Shares: 2,399 Est. Value: $827.7K
Form 4 Open-market sale Insider Selling 2026-10-08

AAPL insider Newstead Jennifer (SVP, GC and Government Affairs) sold 2,399 shares (~$796.5K)

Newstead Jennifer, listed as SVP, GC and Government Affairs at Apple Inc., reported an open-market sale of 2,399 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,399 $332.01 $796.5K
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs) Shares: 2,399 Est. Value: $796.5K
Form 4 Open-market sale Insider Selling 2026-10-05

AAPL insider COOK TIMOTHY D (Director, Executive Chair) sold 191,753 shares (~$63.85M)

COOK TIMOTHY D, listed as Director, Executive Chair at Apple Inc., reported an open-market sale of 191,753 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 374,541 — —
F Tax withholding on vested shares 199,038 $330.32 $65.75M
S Open-market sale 23,143 $331.44 $7.67M
S Open-market sale 39,492 $332.16 $13.12M
S Open-market sale 88,239 $333.26 $29.41M
S Open-market sale 40,879 $333.94 $13.65M
G Gift 26,325 — —
M Option exercise derivative · Restricted Stock Unit 374,541 — —
Filing: Form 4 (Insider Transaction) Insider: COOK TIMOTHY D (Director, Executive Chair) Shares: 191,753 Est. Value: $63.85M
Form 4 Open-market sale Insider Selling 2026-10-05

AAPL insider O'BRIEN DEIRDRE (Senior Vice President) sold 46,389 shares (~$15.47M)

O'BRIEN DEIRDRE, listed as Senior Vice President at Apple Inc., reported an open-market sale of 46,389 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 99,878 — —
F Tax withholding on vested shares 53,489 $330.32 $17.67M
S Open-market sale 40,764 $333.35 $13.59M
S Open-market sale 5,625 $333.91 $1.88M
M Option exercise derivative · Restricted Stock Unit 99,878 — —
Filing: Form 4 (Insider Transaction) Insider: O'BRIEN DEIRDRE (Senior Vice President) Shares: 46,389 Est. Value: $15.47M
Form 4 Open-market sale Insider Selling 2026-10-05

AAPL insider Ternus John (Director, CEO) sold 25,412 shares (~$8.46M)

Ternus John, listed as Director, CEO at Apple Inc., reported an open-market sale of 25,412 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 99,878 — —
F Tax withholding on vested shares 49,054 $330.32 $16.20M
S Open-market sale 3,564 $331.38 $1.18M
S Open-market sale 5,348 $332.26 $1.78M
S Open-market sale 12,746 $333.34 $4.25M
S Open-market sale 3,754 $334.05 $1.25M
M Option exercise derivative · Restricted Stock Unit 99,878 — —
Filing: Form 4 (Insider Transaction) Insider: Ternus John (Director, CEO) Shares: 25,412 Est. Value: $8.46M
Form 4 Option exercise Tax / Compensation Filing 2026-10-05

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

Khan Sabih (COO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

The insider converted options into shares. The exercise price was fixed when the options were granted, so the timing usually tracks an expiry schedule.

Transactions reported on this filing
Code Nature Shares Price Value
M Option exercise 99,878 — —
F Tax withholding on vested shares 52,854 $330.32 $17.46M
M Option exercise derivative · Restricted Stock Unit 99,878 — —
Filing: Form 4 (Insider Transaction) Insider: Khan Sabih (COO) Shares: 152,732
Form 4 Open-market sale Insider Selling 2026-10-01

AAPL insider Newstead Jennifer (SVP, GC and Government Affairs) sold 2,399 shares (~$806.5K)

Newstead Jennifer, listed as SVP, GC and Government Affairs at Apple Inc., reported an open-market sale of 2,399 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,399 $336.18 $806.5K
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs) Shares: 2,399 Est. Value: $806.5K
Form 4 Compensation award Tax / Compensation Filing 2026-09-29

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

Khan Sabih (COO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Unit 47,645 — —
A Compensation award derivative · Restricted Stock Unit 47,645 — —
Filing: Form 4 (Insider Transaction) Insider: Khan Sabih (COO)
Form 4 Compensation award Tax / Compensation Filing 2026-09-29

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

Newstead Jennifer (SVP, GC and Government Affairs) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Unit 47,645 — —
A Compensation award derivative · Restricted Stock Unit 47,645 — —
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs)
Form 4 Compensation award Tax / Compensation Filing 2026-09-29

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

O'BRIEN DEIRDRE (Senior Vice President) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Unit 47,645 — —
A Compensation award derivative · Restricted Stock Unit 47,645 — —
Filing: Form 4 (Insider Transaction) Insider: O'BRIEN DEIRDRE (Senior Vice President)
Form 4 Compensation award Tax / Compensation Filing 2026-09-29

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

Parekh Kevan (Senior Vice President, CFO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Unit 47,645 — —
A Compensation award derivative · Restricted Stock Unit 47,645 — —
Filing: Form 4 (Insider Transaction) Insider: Parekh Kevan (Senior Vice President, CFO)
Form 4 Compensation award Tax / Compensation Filing 2026-09-29

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

Ternus John (Director, CEO) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Unit 40,315 — —
A Compensation award derivative · Restricted Stock Unit 120,943 — —
Filing: Form 4 (Insider Transaction) Insider: Ternus John (Director, CEO)
Form 4 Compensation award Tax / Compensation Filing 2026-09-29

AAPL insider Form 4 filed for equity award, exercise, or tax withholding

COOK TIMOTHY D (Director, Executive Chair) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award derivative · Restricted Stock Unit 65,969 — —
A Compensation award derivative · Restricted Stock Unit 65,969 — —
Filing: Form 4 (Insider Transaction) Insider: COOK TIMOTHY D (Director, Executive Chair)
Form 4 Open-market sale Insider Selling 2026-09-24

AAPL insider Newstead Jennifer (SVP, GC and Government Affairs) sold 2,399 shares (~$815.8K)

Newstead Jennifer, listed as SVP, GC and Government Affairs at Apple Inc., reported an open-market sale of 2,399 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 2,399 $340.06 $815.8K
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs) Shares: 2,399 Est. Value: $815.8K
Form 4 Open-market sale Insider Selling 2026-09-17

AAPL insider Newstead Jennifer (SVP, GC and Government Affairs) sold 1,438 shares (~$474.8K)

Newstead Jennifer, listed as SVP, GC and Government Affairs at Apple Inc., reported an open-market sale of 1,438 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,438 $330.19 $474.8K
M Option exercise 30,104 — —
F Tax withholding on vested shares 16,228 $331.34 $5.38M
M Option exercise derivative · Restricted Stock Unit 30,104 — —
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs) Shares: 1,438 Est. Value: $474.8K
Form 4 Open-market sale Insider Selling 2026-09-10

AAPL insider Newstead Jennifer (SVP, GC and Government Affairs) sold 1,438 shares (~$456.2K)

Newstead Jennifer, listed as SVP, GC and Government Affairs at Apple Inc., reported an open-market sale of 1,438 AAPL shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,438 $317.23 $456.2K
Filing: Form 4 (Insider Transaction) Insider: Newstead Jennifer (SVP, GC and Government Affairs) Shares: 1,438 Est. Value: $456.2K
Proposed Insider Sales 4 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Apple Inc. has 4 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Large Proposed Insider Sale 2026-10-02

AAPL Form 144 filed for proposed insider sale by John Ternus (25,412 shares) ~$8.48M

John Ternus filed a Form 144 with the SEC indicating intent to sell AAPL (Apple Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: John Ternus Shares: 25,412 Est. Value: $8.48M
Form 144 Proposed Insider Sale 2026-10-02

AAPL Form 144 filed for proposed insider sale by COOK TIMOTHY D (218,078 shares) ~$3.33M

COOK TIMOTHY D filed a Form 144 with the SEC indicating intent to sell AAPL (Apple Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: COOK TIMOTHY D Shares: 218,078 Est. Value: $3.33M
Form 144 Large Proposed Insider Sale 2026-10-02

AAPL Form 144 filed for proposed insider sale by O'BRIEN DEIRDRE (46,389 shares) ~$15.46M

O'BRIEN DEIRDRE filed a Form 144 with the SEC indicating intent to sell AAPL (Apple Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: O'BRIEN DEIRDRE Shares: 46,389 Est. Value: $15.46M
Form 144 Large Proposed Insider Sale 2026-09-22

AAPL Form 144 filed for proposed insider sale by JENNIFER NEWSTEAD (31,182 shares) ~$10.57M

JENNIFER NEWSTEAD filed a Form 144 with the SEC indicating intent to sell AAPL (Apple Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4. The proposed dollar value is large enough to merit attention.

Filing: Form 144 (Proposed Sale Notice) Insider: JENNIFER NEWSTEAD Shares: 31,182 Est. Value: $10.57M

How we classify Apple Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on AAPL. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — AAPL SEC Filings

More Tools for AAPL

Want deeper AAPL analysis?

View valuation, growth metrics, the rule-based stock-page score, demand zones, peer comparison, and more — all on the AAPL stock analysis page.

AAPL Full Analysis
Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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