BKNG SEC Filing News — Booking Holdings Inc.

Latest SEC filings for Booking Holdings Inc. (BKNG) explained in plain English. Covers insider buying and selling (Form 4), proposed insider sales (Form 144), material company events (8-K), and quarterly & annual reports (10-Q / 10-K). StrongBuyAnalytics provides navigation and brief excerpts or summaries; original filings remain at the SEC/source links and were authored by their filers, not StrongBuyAnalytics. Filing dates shown are source dates. Coverage and detection can be delayed or incomplete because of SEC availability, amendments, parsing, caching, or outages. Latest source filing date shown: 2026-09-16.

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate …
Sector: Consumer Cyclical Industry: Travel Services Market Cap: $118.4B CIK: 1075531
20
Total Filings
0
Bullish Classifications
9
Bearish Classifications
11
Insider Transactions
2
Material Events (8-K)
1
Periodic Reports
Rule-based classifications for BKNG currently lean bearish. Of the 20 filing records displayed, 9 carry bearish classifications (such as insider sales or negative 8-K disclosures) versus 0 bullish. This does not necessarily signal fundamental deterioration — insiders sell for many reasons — but it is worth monitoring alongside the company's core financial metrics.
BKNG Filing Activity Snapshot 2026-06-02 — 2026-09-16
Insider Transactions (Form 4)
0 buys vs 9 sells
Net insider selling in this period — insiders sell for many reasons beyond conviction.
Largest Form 144 Filing
$10.39M
MILLONES PETER J (EXECUTIVE VP, GENERAL COUNSEL) · 2026-08-18
50,050 shares · Form 4
Form 144 Notices
6
Proposed insider sales filed — Form 144 is a notice of intent, not a confirmed transaction. Actual sales are confirmed via Form 4.
Insider Transactions 11 · Forms 3, 4 and 5

A Form 4 is filed within two business days of a company insider — an officer, a director, or a holder of more than ten percent of the stock — changing their position in the shares. All 11 filings in this group are Form 4s for Booking Holdings Inc.

The difficulty with reading these filings as a group is that a single form type covers transactions that mean entirely different things. An executive spending their own money to buy stock and an executive having shares withheld to pay tax on a vesting grant both appear as a Form 4. Every filing below is therefore tagged with the nature of the underlying transaction, taken from the transaction code reported on the form itself.

Across the 11 insider filings shown, the breakdown is 9 open-market sale and 2 compensation award. 9 of them involved a discretionary open-market trade; the rest are compensation and administrative mechanics.

What each transaction type means

Open-market sale ×9
The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.
Compensation award ×2
Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.
Form 4 Open-market sale Insider Selling 2026-09-16

BKNG insider Pisano Paulo (CHIEF HUMAN RESOURCES OFFICER) sold 1,500 shares (~$259.5K)

Pisano Paulo, listed as CHIEF HUMAN RESOURCES OFFICER at Booking Holdings Inc., reported an open-market sale of 1,500 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,500 $173.02 $259.5K
Filing: Form 4 (Insider Transaction) Insider: Pisano Paulo (CHIEF HUMAN RESOURCES OFFICER) Shares: 1,500 Est. Value: $259.5K
Form 4 Open-market sale Insider Selling 2026-09-02

BKNG insider MYLOD ROBERT J JR (Director) sold 1,000 shares (~$200.0K)

MYLOD ROBERT J JR, listed as Director at Booking Holdings Inc., reported an open-market sale of 1,000 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,000 $200.00 $200.0K
Filing: Form 4 (Insider Transaction) Insider: MYLOD ROBERT J JR (Director) Shares: 1,000 Est. Value: $200.0K
Form 4 Open-market sale Insider Selling 2026-09-01

BKNG insider Pisano Paulo (CHIEF HUMAN RESOURCES OFFICER) sold 3,000 shares (~$610.4K)

Pisano Paulo, listed as CHIEF HUMAN RESOURCES OFFICER at Booking Holdings Inc., reported an open-market sale of 3,000 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 3,000 $203.48 $610.4K
Filing: Form 4 (Insider Transaction) Insider: Pisano Paulo (CHIEF HUMAN RESOURCES OFFICER) Shares: 3,000 Est. Value: $610.4K
Form 4 Open-market sale Insider Selling 2026-08-18

BKNG insider MILLONES PETER J (EXECUTIVE VP, GENERAL COUNSEL) sold 50,050 shares (~$10.39M)

MILLONES PETER J, listed as EXECUTIVE VP, GENERAL COUNSEL at Booking Holdings Inc., reported an open-market sale of 50,050 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 9,325 $204.91 $1.91M
S Open-market sale 12,333 $205.76 $2.54M
S Open-market sale 2,627 $206.58 $542.7K
S Open-market sale 8,660 $208.05 $1.80M
S Open-market sale 5,019 $208.73 $1.05M
S Open-market sale 5,174 $210.00 $1.09M
S Open-market sale 3,632 $211.03 $766.5K
S Open-market sale 2,890 $212.32 $613.6K
S Open-market sale 390 $212.88 $83.0K
Filing: Form 4 (Insider Transaction) Insider: MILLONES PETER J (EXECUTIVE VP, GENERAL COUNSEL) Shares: 50,050 Est. Value: $10.39M
Form 4 Open-market sale Insider Selling 2026-08-18

BKNG insider WITTMAN VANESSA AMES (Director) sold 375 shares (~$79.1K)

WITTMAN VANESSA AMES, listed as Director at Booking Holdings Inc., reported an open-market sale of 375 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 375 $211.00 $79.1K
Filing: Form 4 (Insider Transaction) Insider: WITTMAN VANESSA AMES (Director) Shares: 375 Est. Value: $79.1K
Form 4 Open-market sale Insider Selling 2026-08-13

BKNG insider Steenbergen Ewout L (CHIEF FINANCIAL OFFICER) sold 20,000 shares (~$4.22M)

Steenbergen Ewout L, listed as CHIEF FINANCIAL OFFICER at Booking Holdings Inc., reported an open-market sale of 20,000 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 860 $208.65 $179.4K
S Open-market sale 4,890 $209.67 $1.03M
S Open-market sale 3,899 $210.80 $821.9K
S Open-market sale 8,461 $211.82 $1.79M
S Open-market sale 1,890 $212.54 $401.7K
Filing: Form 4 (Insider Transaction) Insider: Steenbergen Ewout L (CHIEF FINANCIAL OFFICER) Shares: 20,000 Est. Value: $4.22M
Form 4 Open-market sale Insider Selling 2026-08-06

BKNG insider MYLOD ROBERT J JR (Director) sold 1,000 shares (~$206.7K)

MYLOD ROBERT J JR, listed as Director at Booking Holdings Inc., reported an open-market sale of 1,000 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,000 $206.70 $206.7K
Filing: Form 4 (Insider Transaction) Insider: MYLOD ROBERT J JR (Director) Shares: 1,000 Est. Value: $206.7K
Form 4 Open-market sale Insider Selling 2026-07-30

BKNG insider MYLOD ROBERT J JR (Director) sold 5,000 shares (~$1.00M)

MYLOD ROBERT J JR, listed as Director at Booking Holdings Inc., reported an open-market sale of 5,000 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 5,000 $200.00 $1.00M
Filing: Form 4 (Insider Transaction) Insider: MYLOD ROBERT J JR (Director) Shares: 5,000 Est. Value: $1.00M
Form 4 Open-market sale Insider Selling 2026-07-29

BKNG insider WITTMAN VANESSA AMES (Director) sold 1,125 shares (~$216.0K)

WITTMAN VANESSA AMES, listed as Director at Booking Holdings Inc., reported an open-market sale of 1,125 BKNG shares in a Form 4 filing. This is a confirmed insider sale, not just a proposed sale notice.

The insider sold shares on the open market. Sales may be discretionary or executed automatically under a pre-arranged Rule 10b5-1 trading plan, and a Form 4 does not always make clear which applies.

Transactions reported on this filing
Code Nature Shares Price Value
S Open-market sale 1,125 $192.00 $216.0K
Filing: Form 4 (Insider Transaction) Insider: WITTMAN VANESSA AMES (Director) Shares: 1,125 Est. Value: $216.0K
Form 4 Compensation award Tax / Compensation Filing 2026-06-02

BKNG insider Form 4 filed for equity award, exercise, or tax withholding

Singh Sumit (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,583 — —
Filing: Form 4 (Insider Transaction) Insider: Singh Sumit (Director) Shares: 1,583
Form 4 Compensation award Tax / Compensation Filing 2026-06-02

BKNG insider Form 4 filed for equity award, exercise, or tax withholding

Grier Kelly J (Director) filed a Form 4 covering compensation-related activity such as stock awards, option exercises, conversions, or tax withholding. These filings are usually neutral.

Shares were granted as compensation rather than purchased. No cash changed hands, so the filing reflects a pay decision by the company, not a judgement about the price.

Transactions reported on this filing
Code Nature Shares Price Value
A Compensation award 1,583 — —
Filing: Form 4 (Insider Transaction) Insider: Grier Kelly J (Director) Shares: 1,583
Proposed Insider Sales 6 · Form 144

A Form 144 is a notice of intent to sell restricted or control securities. It is not a record that anything was sold. Booking Holdings Inc. has 6 such notices in this period.

The distinction matters because a Form 144 is frequently reported as though it were a completed insider sale. The filer may sell all of the shares covered, some of them, or none at all, and there is no obligation to update the notice either way. A sale that is actually executed by an officer or director shows up separately on a Form 4, which is the filing to check before treating a proposed sale as a real one.

Form 144 Proposed Insider Sale 2026-09-01

BKNG Form 144 filed for proposed insider sale by MYLOD ROBERT J JR (1,000 shares) ~$198.4K

MYLOD ROBERT J JR filed a Form 144 with the SEC indicating intent to sell BKNG (Booking Holdings Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: MYLOD ROBERT J JR Shares: 1,000 Est. Value: $198.4K
Form 144 Proposed Insider Sale 2026-08-17

BKNG Form 144 filed for proposed insider sale by WITTMAN VANESSA AMES (375 shares) ~$79.1K

WITTMAN VANESSA AMES filed a Form 144 with the SEC indicating intent to sell BKNG (Booking Holdings Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: WITTMAN VANESSA AMES Shares: 375 Est. Value: $79.1K
Form 144 Proposed Insider Sale 2026-08-12

BKNG Form 144 filed for proposed insider sale by EWOUT STEENBERGEN (20,000 shares) ~$4.26M

EWOUT STEENBERGEN filed a Form 144 with the SEC indicating intent to sell BKNG (Booking Holdings Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: EWOUT STEENBERGEN Shares: 20,000 Est. Value: $4.26M
Form 144 Proposed Insider Sale 2026-08-05

BKNG Form 144 filed for proposed insider sale by MYLOD ROBERT J JR (1,000 shares) ~$206.7K

MYLOD ROBERT J JR filed a Form 144 with the SEC indicating intent to sell BKNG (Booking Holdings Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: MYLOD ROBERT J JR Shares: 1,000 Est. Value: $206.7K
Form 144 Proposed Insider Sale 2026-07-29

BKNG Form 144 filed for proposed insider sale by MYLOD ROBERT J JR (5,000 shares) ~$1.00M

MYLOD ROBERT J JR filed a Form 144 with the SEC indicating intent to sell BKNG (Booking Holdings Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: MYLOD ROBERT J JR Shares: 5,000 Est. Value: $1.00M
Form 144 Proposed Insider Sale 2026-07-28

BKNG Form 144 filed for proposed insider sale by WITTMAN VANESSA AMES (1,125 shares) ~$216.0K

WITTMAN VANESSA AMES filed a Form 144 with the SEC indicating intent to sell BKNG (Booking Holdings Inc.) shares. Form 144 reflects a proposed sale, not a completed transaction. The actual execution, if any, would typically appear later in a Form 4.

Filing: Form 144 (Proposed Sale Notice) Insider: WITTMAN VANESSA AMES Shares: 1,125 Est. Value: $216.0K
Material Events 2 · Form 8-K

An 8-K reports a material event in the window between scheduled reports. There are 2 in this period for Booking Holdings Inc. Each 8-K names the item number it is filed under, and that number is the fastest way to tell a routine disclosure from a consequential one.

Item 2.02 is an earnings release, Item 5.02 is a change of directors or officers, and Item 1.01 or 2.01 covers a material agreement or a completed acquisition. Item 7.01 and Item 8.01 are the general-purpose disclosure items and carry no fixed meaning on their own.

Form 8-K Material Company Update 2026-08-04

BKNG filed 8-K — material company event

Booking Holdings Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Form 8-K Material Company Update 2026-06-02

BKNG filed 8-K — material company event

Booking Holdings Inc. filed an 8-K with the SEC reporting a material event. Summary unavailable — view the original SEC filing for the full text.

Filing: 8-K (Material Event)
Periodic Reports 1 · Forms 10-K and 10-Q

The periodic reports are where the audited and reviewed financial statements live. This period contains 1 quarterly report (10-Q) for Booking Holdings Inc.

The two are not equivalent in weight. A 10-K is audited by an external firm and includes the full risk factor disclosure, business description and management discussion; a 10-Q is unaudited, reviewed rather than examined, and much shorter. When a figure in a quarterly report is later revised, the annual report is usually where the correction appears.

An amended report — 10-K/A or 10-Q/A — restates or corrects something in the original filing, and is worth reading against the version it replaces.

Form 10-Q Quarterly Report 2026-08-04

BKNG filed Quarterly Report (10-Q)

Booking Holdings Inc. filed its quarterly report with the SEC. This report includes unaudited financial statements and management discussion for the quarter.

Filing: 10-Q (Quarterly Report)

How we classify Booking Holdings Inc.'s filings

Straight from EDGAR

Each displayed record links to an original source document. StrongBuyAnalytics provides navigation and brief excerpts or summaries, not the filing itself. Parsing may omit context or contain errors, so read the original document in full.

Transaction codes, not guesswork

The nature shown on each insider filing comes from the transaction code the filer entered on the form itself — P for an open-market purchase, A for a compensation award, F for shares withheld to pay tax, M for an option exercise. Where one filing contains several codes, the transaction table lists them line by line.

Why the distinction matters

Insider activity is routinely summarised as buying or selling, which flattens together decisions that mean very different things. Shares withheld for tax on a vesting grant are an automatic administrative step; shares bought on the open market are someone committing their own money at the current price.

What this page does not tell you

A filing records what happened, not why. Form 4 does not always disclose whether a sale was executed under a pre-arranged Rule 10b5-1 plan, and no single filing is a basis for a decision on BKNG. Read these alongside the fundamentals rather than in isolation.

Frequently Asked Questions — BKNG SEC Filings

What SEC filings does Booking Holdings Inc. submit to the SEC?

Booking Holdings Inc. (BKNG) submits several types of SEC filings including Form 4 (insider transactions), Form 144 (proposed insider sales), 8-K reports (material events such as earnings releases, acquisitions, leadership changes), and periodic reports — the 10-Q (quarterly) and 10-K (annual). All filings are publicly available through SEC EDGAR.

What does a Form 4 filing tell me about BKNG?

A Form 4 for BKNG discloses a transaction by a company insider — typically a director, officer, or 10%+ shareholder. It shows the source-reported date, number of shares, price, and updated ownership. These facts do not establish motive or predict future returns.

How do I interpret an 8-K filing from Booking Holdings Inc.?

An 8-K signals a material event requiring prompt disclosure. Common triggers include earnings pre-announcements, acquisitions, leadership appointments or departures, credit changes, or regulatory actions. Read the item codes inside the filing to understand exactly what was disclosed before drawing conclusions.

What is the difference between a 10-K and 10-Q for BKNG?

The 10-K is Booking Holdings Inc.'s annual report with fully audited financial statements, comprehensive MD&A, and complete risk factor disclosures — filed 60–90 days after fiscal year-end. The 10-Q is a lighter quarterly report with unaudited financials filed for the first three quarters. Together they provide a continuous financial picture of the company.

Where can I see all BKNG SEC filings directly on EDGAR?

You can view all historical Booking Holdings Inc. filings on the SEC EDGAR company page for BKNG. Each filing card on this page links directly to the original SEC document.

How often does Booking Holdings Inc. file with the SEC?

Booking Holdings Inc. files one 10-K per year and up to three 10-Qs per year. Form 4 insider transactions must be reported within two business days of each trade, so the frequency depends on how often insiders are buying or selling BKNG shares. 8-K filings occur whenever a material event happens — which can be several times per quarter for an active company.

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Publisher, sources & limitations — September 15, 2026. StrongBuyAnalytics provides navigation and brief excerpts or summaries for educational use. Original filings remain at SEC EDGAR or other displayed source links; StrongBuyAnalytics does not author them. Filing dates are source dates, not publication dates for this page. Coverage can be delayed, incomplete, amended, or unavailable because of SEC/source availability, parsing, caching, or outages. Verify every material statement in the original filing.
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