BKNG Stock Analysis & Forecast (2026)

Booking Holdings Inc. Consumer Cyclical Travel Services
$187.66
Current Price
78%
Buy
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Data refreshed: April 22, 2026

Key Financial Metrics

Market Cap
$148.60B
P/E Ratio (TTM)
28.3x
P/E Forward
15.1x
Revenue Growth
16.0%
Gross Margin
87.4%
Net Margin
20.1%

AI Analysis Summary

Booking Holdings Inc. (BKNG) is a Consumer Cyclical company in the Travel Services industry with a 78% Buy Score. Key strengths include Revenue Growth (16.0%), Gross Margin (87.4%), Net Margin (20.1%). Our AI evaluates 8 fundamental categories including revenue growth, margin quality, balance sheet strength, cash flow generation, return on capital, and valuation metrics.

Revenue Growth: Good Gross Margin: Excellent Net Margin: Excellent

This analysis is generated by StrongBuyAnalytics AI using publicly available financial data from SEC filings, earnings reports, and market feeds. It is not personalized investment advice. See our methodology and disclaimer.

BKNG Fundamental Analysis Report
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78%
Strong Buy Score
  • 8 Fundamental Categories Analyzed
  • Revenue & Growth Trends
  • Margin & Profitability Analysis
  • Balance Sheet Strength
  • Cash Flow Quality
  • Valuation Assessment
  • AI-Powered Investment Insights
Get Your Free BKNG Report

How It Works: AI Stock Analysis in 60 Seconds

See how our AI analyzes BKNG fundamentals to generate buy/sell signals and Strong Buy Scores.

Why BKNG Has a 78% Score

Our AI evaluates Booking Holdings Inc.'s fundamentals across multiple dimensions. Here is what is driving the current Buy rating:

Recent Catalysts for BKNG

Key developments and data points that may impact Booking Holdings Inc.'s trajectory:

Earnings grew 38.4% — accelerating profitability could drive re-rating.
Wall Street consensus target is $232.05 (+23.7% from current price), based on 36 analyst estimates.
Analyst consensus recommendation: Buy.
Institutional ownership at 96.6% — strong smart-money backing.

BKNG vs. Peers

How Booking Holdings Inc. stacks up against comparable Consumer Cyclical companies on key metrics:

Ticker Price Market Cap P/E Rev Growth Net Margin ROE
BKNG $187.66 $148.60B 28.3x 16.0% 20.1%
AMZN $252.06 $2.71T 35.2x 13.6% 10.8% 22.3%
TSLA $391.19 $1.47T 362.2x -3.1% 4.0% 4.9%
HD $343.35 $341.99B 24.1x -3.8% 8.6% 145.5%
NKE $46.77 $69.26B 30.8x 0.1% 4.8% 16.0%

Main Risks for BKNG Investors

Every investment carries risk. Here are the specific risk factors our analysis identified for Booking Holdings Inc.:

Competitive pressures in the Consumer Cyclical sector.
Macroeconomic headwinds including interest rate changes and consumer spending shifts.

Generate the full PDF report for a detailed risk-reward framework and bear-case scenarios.

BKNG Balance Sheet & Cash Flow

A snapshot of Booking Holdings Inc.'s financial health based on the most recent filings:

Total Cash
$17.20B
Total Debt
$19.41B
Current Ratio
1.33
FCF Yield
4.4%
EBITDA
$10.11B
Operating Margin
32.4%

Data sourced from the latest SEC filings. Generate the full PDF report for detailed balance sheet and cash flow commentary.

BKNG Valuation Snapshot

Trailing P/E
28.3x
Growth premium
Forward P/E
15.1x
Earnings growth expected
PEG Ratio
0.79
Undervalued vs growth
Analyst Target (Mean)
$232.05
Range: $180 – $310
52-Week Price Range — BKNG is trading at 45% of its range
$150.62 (52W Low) $233.58 (52W High)

Is BKNG a Buy Right Now?

Based on our AI-powered fundamental analysis, BKNG has a Strong Buy Score of 78%, earning a "Buy" rating. This score synthesizes 8 key financial metrics to provide an objective investment signal.

Strong Buy Signal

Booking Holdings Inc. demonstrates robust fundamentals across multiple categories. Key strengths include Revenue Growth (16.0%) and Gross Margin (87.4%). The stock shows characteristics typically associated with outperformers.

BKNG AI Buy & Sell Signals Explained

Our AI analyzes Booking Holdings Inc.'s financial statements to generate buy/sell signals based on quantitative metrics, not market sentiment or news headlines. Here's what drives the 78% score:

  • Revenue Growth: 16.0% year-over-year (above average)
  • Gross Margin: 87.4% (strong pricing power)
  • Net Margin: 20.1% (highly profitable)

Generate the full PDF report for complete category-by-category scoring and AI-powered investment recommendations.

Key Support / Demand Zones

Technical traders can view real-time demand and supply zones for BKNG on our Demand Zones page. These zones identify key price levels where institutional buying or selling has historically occurred.

With BKNG currently trading at $187.66, our system monitors proximity to these critical levels and can alert you when the stock approaches support or resistance zones.

Subscribe to demand zone alerts to receive real-time notifications when BKNG reaches key technical levels.

Earnings & Revenue Outlook

Booking Holdings Inc. operates in the Consumer Cyclical sector, specifically in Travel Services. Understanding earnings trends is crucial for forecasting BKNG's trajectory.

Current revenue growth of 16.0% exceeds the average company. This strong growth trajectory supports a higher valuation multiple.

Visit our Earnings Calendar to track upcoming BKNG earnings dates and historical beat/miss patterns. Sign up for earnings alerts to get notified before announcements.

BKNG Stock Forecast (Next 3–12 Months)

Our AI projects BKNG's trajectory based on current fundamentals and historical patterns. With a 78% Strong Buy Score, here's what the data suggests:

Bullish Outlook: Booking Holdings Inc. shows strong fundamental momentum. Revenue growth of 16.0% suggests continued expansion. Net margins of 20.1% indicate pricing power and operational efficiency. Stocks with similar profiles have historically outperformed over 12-month periods.

For a complete 12-month price forecast with specific bull/bear scenarios, generate the full PDF report.

Valuation Metrics (P/E, Growth, Margins)

Understanding valuation is critical for determining if BKNG is fairly priced. Here's the current snapshot:

  • Market Capitalization: $148.60B
  • P/E Ratio (TTM): 28.3x (growth premium)
  • Forward P/E: 15.1x (based on analyst estimates)

Our AI weighs these metrics against growth rates and margin quality to determine if BKNG offers compelling risk-adjusted returns at current prices.

Bull Case for BKNG

Here's why investors are bullish on Booking Holdings Inc.:

  • Revenue Growth (16.0%)
  • Gross Margin (87.4%)
  • Net Margin (20.1%)

With a 78% Strong Buy Score, the bull case is well-supported by current fundamentals. The stock exhibits characteristics of quality compounders that tend to outperform long-term.

Bear Case & Risks for BKNG

Every investment carries risk. Here are potential concerns for BKNG investors:

  • Competitive pressures in Consumer Cyclical
  • Macroeconomic sensitivity and interest rate exposure
  • Execution risk on growth initiatives
  • Valuation compression if growth slows

The full PDF report includes a detailed bear case analysis with specific risk ratings for each category.

Summary / 12-Month Outlook

BKNG Summary: Booking Holdings Inc. earns a 78% Buy Score based on AI analysis of fundamental data. Trading at $187.66 with a $148.60B market cap, the stock shows strong fundamentals supporting a bullish 12-month outlook.

Bull Case: Revenue Growth (16.0%), Gross Margin (87.4%)

For the complete analysis with specific price considerations, growth projections, and AI-powered buy/hold/sell recommendations, generate your free BKNG PDF report.

Learn More About Stock Analysis

Deepen your understanding of the concepts used in this BKNG analysis:

Fundamental Analysis Guide

Learn how to evaluate stocks using financial statements and key metrics.

Understanding P/E Ratio

What P/E ratio tells you about a stock's valuation and growth expectations.

Return on Equity (ROE)

Why ROE matters for stock selection and how to interpret it.

Stock Valuation Methods

Compare DCF, P/E, and other approaches to value stocks like BKNG.

What Are Demand Zones?

Find key support and resistance levels for BKNG and other stocks.

How to Read Earnings Reports

Understand earnings per share, revenue surprises, and guidance.

Related Tools for BKNG

Demand Zone Analyzer BKNG Live Chart BKNG SEC Filing News Earnings Calendar Institutional Ownership Sector Scanner Average Down Calculator

BKNG SEC Filing News

Latest SEC filings for BKNG explained in plain English — insider buys/sells (Form 4), proposed sales (Form 144), material events (8-K), and quarterly & annual reports.

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Frequently Asked Questions about BKNG

Is BKNG a good buy right now?
BKNG currently has a Strong Buy Score of 78% (Buy). Based on AI analysis of fundamentals, BKNG shows strong buy signals with solid revenue growth, margins, and return metrics. Generate a free PDF report for specific buy/hold/sell recommendations.
What is the BKNG stock forecast for 2026?
Our AI forecasts BKNG based on current fundamentals: revenue growth of 16.0%, net margin of 20.1%, and P/E of 28.3x. The 78% Strong Buy Score reflects our outlook combining growth trajectory, margin quality, and valuation. See the full 12-month projection in your PDF report.
What are key support and resistance levels for BKNG?
View real-time BKNG demand zones (support) and supply zones (resistance) on our Demand Zones page. With BKNG currently at $187.66, you can see how close the stock is to key technical levels. Subscribe to get alerts when BKNG approaches these zones.
How do BKNG fundamentals compare to peers?
Booking Holdings Inc. operates in the Consumer Cyclical sector. Key metrics for peer comparison: Gross margin 87.4%. The 78% Strong Buy Score factors in how these metrics stack up against industry averages. Data is refreshed daily.
Is the BKNG analysis PDF report free?
Yes! Your first BKNG fundamental analysis report is completely free with no credit card required. The PDF includes the full Strong Buy Score breakdown, all 8 fundamental categories analyzed, AI-powered insights, and specific investment recommendations. Additional reports are available through our subscription plans starting at $24/month.
What is Booking Holdings Inc.'s market cap and P/E ratio?
Booking Holdings Inc. (BKNG) has a market cap of $148.60B and a trailing P/E ratio of 28.3x (forward P/E: 15.1x). These valuation metrics are key factors in our Strong Buy Score calculation. See all metrics in the PDF report for comprehensive valuation analysis.

This BKNG analysis is for educational and informational purposes only and does not constitute financial advice. All data is sourced from public filings and market feeds. Past performance does not guarantee future results. Read our full disclaimer.