AMZN Stock Analysis & Forecast (2026)

Amazon.com, Inc. Consumer Cyclical Internet Retail
$248.50
Current Price
88%
Strong Buy
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Data refreshed: April 16, 2026

Key Financial Metrics

Market Cap
$2.67T
P/E Ratio (TTM)
34.6x
P/E Forward
26.4x
Revenue Growth
13.6%
Gross Margin
50.3%
Net Margin
10.8%
Return on Equity
22.3%
Debt/Equity
0.43

AI Analysis Summary

Amazon.com, Inc. (AMZN) is a Consumer Cyclical company in the Internet Retail industry with a 88% Strong Buy Score. Key strengths include Revenue Growth (13.6%), Gross Margin (50.3%), Net Margin (10.8%). Our AI evaluates 8 fundamental categories including revenue growth, margin quality, balance sheet strength, cash flow generation, return on capital, and valuation metrics.

Revenue Growth: Good Gross Margin: Excellent Net Margin: Good Return on Equity: Excellent Debt/Equity: Moderate

This analysis is generated by StrongBuyAnalytics AI using publicly available financial data from SEC filings, earnings reports, and market feeds. It is not personalized investment advice. See our methodology and disclaimer.

AMZN Fundamental Analysis Report
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88%
Strong Buy Score
  • 8 Fundamental Categories Analyzed
  • Revenue & Growth Trends
  • Margin & Profitability Analysis
  • Balance Sheet Strength
  • Cash Flow Quality
  • Valuation Assessment
  • AI-Powered Investment Insights
Get Your Free AMZN Report

How It Works: AI Stock Analysis in 60 Seconds

See how our AI analyzes AMZN fundamentals to generate buy/sell signals and Strong Buy Scores.

Why AMZN Has a 88% Score

Our AI evaluates Amazon.com, Inc.'s fundamentals across multiple dimensions. Here is what is driving the current Strong Buy rating:

Recent Catalysts for AMZN

Key developments and data points that may impact Amazon.com, Inc.'s trajectory:

Wall Street consensus target is $281.10 (+13.1% from current price), based on 64 analyst estimates.
Analyst consensus recommendation: Strong Buy.
Institutional ownership at 67.1% — strong smart-money backing.

AMZN vs. Peers

How Amazon.com, Inc. stacks up against comparable Consumer Cyclical companies on key metrics:

Ticker Price Market Cap P/E Rev Growth Net Margin ROE
AMZN $248.50 $2.67T 34.6x 13.6% 10.8% 22.3%
TSLA $391.95 $1.47T 356.3x -3.1% 4.0% 4.9%
HD $338.91 $337.56B 23.8x -3.8% 8.6% 145.5%
NKE $45.44 $67.29B 29.1x 0.1% 4.8% 16.0%
MCD $306.26 $217.70B 25.6x 9.7% 31.9%

Main Risks for AMZN Investors

Every investment carries risk. Here are the specific risk factors our analysis identified for Amazon.com, Inc.:

High beta of 1.38 means the stock is 38% more volatile than the market — expect larger drawdowns in corrections.

Generate the full PDF report for a detailed risk-reward framework and bear-case scenarios.

AMZN Balance Sheet & Cash Flow

A snapshot of Amazon.com, Inc.'s financial health based on the most recent filings:

Total Cash
$123.03B
Total Debt
$178.55B
Current Ratio
1.05
FCF Yield
0.9%
EBITDA
$145.73B
Operating Margin
10.5%

Data sourced from the latest SEC filings. Generate the full PDF report for detailed balance sheet and cash flow commentary.

AMZN Valuation Snapshot

Trailing P/E
34.6x
Growth premium
Forward P/E
26.4x
Earnings growth expected
Price / Book
6.5x
Premium
Analyst Target (Mean)
$281.10
Range: $175 – $360
52-Week Price Range — AMZN is trading at 89% of its range
$165.29 (52W Low) $258.60 (52W High)

Is AMZN a Buy Right Now?

Based on our AI-powered fundamental analysis, AMZN has a Strong Buy Score of 88%, earning a "Strong Buy" rating. This score synthesizes 8 key financial metrics to provide an objective investment signal.

Strong Buy Signal

Amazon.com, Inc. demonstrates robust fundamentals across multiple categories. Key strengths include Revenue Growth (13.6%) and Gross Margin (50.3%). The stock shows characteristics typically associated with outperformers.

AMZN AI Buy & Sell Signals Explained

Our AI analyzes Amazon.com, Inc.'s financial statements to generate buy/sell signals based on quantitative metrics, not market sentiment or news headlines. Here's what drives the 88% score:

  • Revenue Growth: 13.6% year-over-year (above average)
  • Gross Margin: 50.3% (strong pricing power)
  • Net Margin: 10.8% (profitable)
  • Return on Equity: 22.3% (excellent capital efficiency)

Generate the full PDF report for complete category-by-category scoring and AI-powered investment recommendations.

Key Support / Demand Zones

Technical traders can view real-time demand and supply zones for AMZN on our Demand Zones page. These zones identify key price levels where institutional buying or selling has historically occurred.

With AMZN currently trading at $248.50, our system monitors proximity to these critical levels and can alert you when the stock approaches support or resistance zones.

Subscribe to demand zone alerts to receive real-time notifications when AMZN reaches key technical levels.

Earnings & Revenue Outlook

Amazon.com, Inc. operates in the Consumer Cyclical sector, specifically in Internet Retail. Understanding earnings trends is crucial for forecasting AMZN's trajectory.

Current revenue growth of 13.6% exceeds the average company. This strong growth trajectory supports a higher valuation multiple.

Visit our Earnings Calendar to track upcoming AMZN earnings dates and historical beat/miss patterns. Sign up for earnings alerts to get notified before announcements.

AMZN Stock Forecast (Next 3–12 Months)

Our AI projects AMZN's trajectory based on current fundamentals and historical patterns. With a 88% Strong Buy Score, here's what the data suggests:

Bullish Outlook: Amazon.com, Inc. shows strong fundamental momentum. Revenue growth of 13.6% suggests continued expansion. Stocks with similar profiles have historically outperformed over 12-month periods.

For a complete 12-month price forecast with specific bull/bear scenarios, generate the full PDF report.

Valuation Metrics (P/E, Growth, Margins)

Understanding valuation is critical for determining if AMZN is fairly priced. Here's the current snapshot:

  • Market Capitalization: $2.67T
  • P/E Ratio (TTM): 34.6x (growth premium)
  • Forward P/E: 26.4x (based on analyst estimates)
  • Debt/Equity: 0.43 (conservative balance sheet)

Our AI weighs these metrics against growth rates and margin quality to determine if AMZN offers compelling risk-adjusted returns at current prices.

Bull Case for AMZN

Here's why investors are bullish on Amazon.com, Inc.:

  • Revenue Growth (13.6%)
  • Gross Margin (50.3%)
  • Net Margin (10.8%)
  • Return on Equity (22.3%)

With a 88% Strong Buy Score, the bull case is well-supported by current fundamentals. The stock exhibits characteristics of quality compounders that tend to outperform long-term.

Bear Case & Risks for AMZN

Every investment carries risk. Here are potential concerns for AMZN investors:

  • Competitive pressures in Consumer Cyclical
  • Macroeconomic sensitivity and interest rate exposure
  • Execution risk on growth initiatives
  • Valuation compression if growth slows

The full PDF report includes a detailed bear case analysis with specific risk ratings for each category.

Summary / 12-Month Outlook

AMZN Summary: Amazon.com, Inc. earns a 88% Strong Buy Score based on AI analysis of fundamental data. Trading at $248.50 with a $2.67T market cap, the stock shows strong fundamentals supporting a bullish 12-month outlook.

Bull Case: Revenue Growth (13.6%), Gross Margin (50.3%)

For the complete analysis with specific price considerations, growth projections, and AI-powered buy/hold/sell recommendations, generate your free AMZN PDF report.

Learn More About Stock Analysis

Deepen your understanding of the concepts used in this AMZN analysis:

Fundamental Analysis Guide

Learn how to evaluate stocks using financial statements and key metrics.

Understanding P/E Ratio

What P/E ratio tells you about a stock's valuation and growth expectations.

Return on Equity (ROE)

Why ROE matters for stock selection and how to interpret it.

Stock Valuation Methods

Compare DCF, P/E, and other approaches to value stocks like AMZN.

What Are Demand Zones?

Find key support and resistance levels for AMZN and other stocks.

How to Read Earnings Reports

Understand earnings per share, revenue surprises, and guidance.

Related Tools for AMZN

Demand Zone Analyzer AMZN Live Chart Earnings Calendar Institutional Ownership Sector Scanner Average Down Calculator

Frequently Asked Questions about AMZN

Is AMZN a good buy right now?
AMZN currently has a Strong Buy Score of 88% (Strong Buy). Based on AI analysis of fundamentals, AMZN shows strong buy signals with solid revenue growth, margins, and return metrics. Generate a free PDF report for specific buy/hold/sell recommendations.
What is the AMZN stock forecast for 2026?
Our AI forecasts AMZN based on current fundamentals: revenue growth of 13.6%, net margin of 10.8%, and P/E of 34.6x. The 88% Strong Buy Score reflects our outlook combining growth trajectory, margin quality, and valuation. See the full 12-month projection in your PDF report.
What are key support and resistance levels for AMZN?
View real-time AMZN demand zones (support) and supply zones (resistance) on our Demand Zones page. With AMZN currently at $248.50, you can see how close the stock is to key technical levels. Subscribe to get alerts when AMZN approaches these zones.
How do AMZN fundamentals compare to peers?
Amazon.com, Inc. operates in the Consumer Cyclical sector. Key metrics for peer comparison: Gross margin 50.3%, ROE 22.3%, Debt/Equity 0.43. The 88% Strong Buy Score factors in how these metrics stack up against industry averages. Data is refreshed daily.
Is the AMZN analysis PDF report free?
Yes! Your first AMZN fundamental analysis report is completely free with no credit card required. The PDF includes the full Strong Buy Score breakdown, all 8 fundamental categories analyzed, AI-powered insights, and specific investment recommendations. Additional reports are available through our subscription plans starting at $24/month.
What is Amazon.com, Inc.'s market cap and P/E ratio?
Amazon.com, Inc. (AMZN) has a market cap of $2.67T and a trailing P/E ratio of 34.6x (forward P/E: 26.4x). These valuation metrics are key factors in our Strong Buy Score calculation. See all metrics in the PDF report for comprehensive valuation analysis.

This AMZN analysis is for educational and informational purposes only and does not constitute financial advice. All data is sourced from public filings and market feeds. Past performance does not guarantee future results. Read our full disclaimer.