AMZN Stock Analysis & Forecast (2026)

$261.26
Current Price
88%
Strong Buy
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Data refreshed: August 31, 2026

Key Financial Metrics

Market Cap
$2.82T
P/E Ratio (TTM)
21.0x
P/E Forward
25.1x
Revenue Growth
19.6%
Gross Margin
50.8%
Net Margin
17.4%
Return on Equity
30.6%
Debt/Equity
0.46

AI Analysis Summary

Amazon.com, Inc. (AMZN) is a Consumer Cyclical company in the Internet Retail industry with a 88% Strong Buy Score. Key strengths include Revenue Growth (19.6%), Gross Margin (50.8%), Net Margin (17.4%). The score on this page is a five-factor screen — revenue growth, gross margin, net margin, return on equity and debt-to-equity — each scored against fixed thresholds from a neutral starting point of 50%. The eight-section analysis, including moat, free cash flow, dilution and valuation, runs in the full report.

Revenue Growth: Good Gross Margin: Excellent Net Margin: Good Return on Equity: Excellent Debt/Equity: Moderate

This analysis is generated by StrongBuyAnalytics AI using publicly available financial data from SEC filings, earnings reports, and market feeds. It is not personalized investment advice. See our methodology and disclaimer.

Why AMZN Has a 88% Score

4 of the inputs in our model moved AMZN's score away from the neutral baseline of 50%, landing it at 88% (Strong Buy). Each one below is a specific figure from Amazon.com, Inc.'s reported financials, not a judgement call:

Recent Catalysts for AMZN

4 data points sit outside the score itself but bear on Amazon.com, Inc.'s next few quarters. They are reported here as observations, not predictions:

Earnings grew 242.3% — accelerating profitability could drive re-rating.
Wall Street consensus target is $327.67 (+25.4% from current price), based on 60 analyst estimates.
Analyst consensus recommendation: Strong Buy.
Institutional ownership at 68.7% — strong smart-money backing.

AMZN vs. BABA, PDD, EBAY, JD

Compared against other Internet Retail companies we cover, picked for having a similar market capitalisation to AMZN.

Ticker Price Market Cap P/E Rev Growth Net Margin ROE
AMZN $261.26 $2.82T 21.0x 19.6% 17.4% 30.6%
BABA $114.91 $285.62B 26.1x 8.6% 7.0% 6.4%
PDD $84.50 $120.28B 9.1x 8.1% 20.4% 22.7%
EBAY $103.86 $46.22B 21.8x 14.8% 18.6% 46.6%
JD $28.39 $38.35B 18.9x -2.9% 1.1% 6.8%

Main Risks for AMZN Investors

1 measurable risk showed up in Amazon.com, Inc.'s numbers. This is not a complete list of what could go wrong — only what is visible in the data we score:

High beta of 1.45 means the stock is 45% more volatile than the market — expect larger drawdowns in corrections.

AMZN Balance Sheet & Cash Flow

Amazon.com, Inc.'s liquidity and cash generation as of the most recent filing — note the cash position of $122.99B against $251.64B of debt:

Total Cash
$122.99B
Total Debt
$251.64B
Current Ratio
1.03
FCF Yield
0.1%
EBITDA
$168.91B
Operating Margin
13.7%

Figures are drawn from Amazon.com, Inc.'s most recent balance sheet and cash flow statement as filed with the SEC. See the filings themselves.

AMZN Valuation Snapshot

Trailing P/E
21.0x
Fairly valued
Forward P/E
25.1x
Earnings contraction expected
Price / Book
5.1x
Premium
PEG Ratio
1.36
Fairly valued
Analyst Target (Mean)
$327.67
Range: $230 – $405
52-Week Price Range — AMZN is trading at 72% of its range
$196.00 (52W Low) $287.20 (52W High)

Who Holds AMZN? — Institutional 13F Filings

Institutional investment managers with >$100 M in qualifying assets must disclose their equity positions quarterly on SEC Form 13F — typically within 45 days of quarter-end. Search those filings below to see which hedge funds, mutual funds, and asset managers reported AMZN as a holding, how many shares they held, and how positions changed quarter over quarter.

Search 13F Filings for AMZN Free · no sign-in required · live SEC EDGAR data
What you see free
Which institutions reported AMZN, share counts, reported values, and direct links to the SEC filing.
Research Pro adds
Full manager portfolios — every position a fund holds, quarter-over-quarter changes, and concentration weights.
Data limitation
13F shows long equity positions as of the filing date. Short positions, full derivatives, and current intent are not disclosed.

Is AMZN a Buy Right Now?

We do not answer that question for you, and we do not publish buy or sell calls. What we publish is a score: AMZN rates 88% on our five-factor fundamentals screen, which puts it in the "Strong Buy" band. Everything below explains how it got there so you can disagree with it.

88% · Strong Buy band

Amazon.com, Inc. clears our thresholds on most of what we measure. The strongest readings are revenue growth (19.6%) and gross margin (50.8%). Nothing in the data we score currently works against it.

AMZN Earnings & Revenue Outlook

Amazon.com, Inc. reported revenue growth of 19.6% year over year, against a Internet Retail peer set where scale and pricing power vary widely. That is solid but not exceptional, so it lifts the score without dominating it.

Earnings grew 242.3% over the same period, outpacing revenue — a sign of operating leverage.

Track upcoming report dates on our earnings calendar.

AMZN Stock Forecast (Next 3–12 Months)

This is a fundamentals outlook, not a price target — we do not publish one. It describes what Amazon.com, Inc.'s current financials imply about the next three to twelve months if the trends in them hold.

Constructive: Revenue growth of 19.6% gives AMZN room to grow into its multiple. Net margins of 17.4% mean that growth converts to profit rather than being spent to buy it. The main thing to watch over the next few quarters is whether those figures hold; the score is built on trailing data and will move if they do not.

Bull Case for AMZN

These are the Amazon.com, Inc. figures that push the score up, taken straight from the most recent reported financials:

  • Revenue Growth (19.6%)
  • Gross Margin (50.8%)
  • Net Margin (17.4%)
  • Return on Equity (30.6%)

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Guides to the specific measures used in this AMZN analysis:

Fundamental Analysis Guide

How the financial statements behind this page fit together.

Understanding P/E Ratio

What AMZN's 21.0x multiple does and does not tell you.

Return on Equity (ROE)

Why AMZN's 30.6% return on equity matters for stock selection.

Stock Valuation Methods

How DCF, multiples and asset-based approaches value a company like Amazon.com, Inc..

How to Read Earnings Reports

Where the AMZN growth and margin figures on this page come from.

What Are Demand Zones?

The technical side we deliberately keep out of the AMZN score.

Related Tools for AMZN

Demand Zone Analyzer AMZN Live Chart AMZN SEC Filing News Earnings Calendar Institutional Ownership Sector Scanner Average Down Calculator

AMZN SEC Filing News

Latest SEC filings for AMZN explained in plain English — insider buys/sells (Form 4), proposed sales (Form 144), material events (8-K), and quarterly & annual reports.

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View all AMZN SEC Filing News →

Frequently Asked Questions about AMZN

Is AMZN a good buy right now?
We do not issue buy or sell calls. AMZN has a Strong Buy Score of 88% (Strong Buy), which is a fundamentals rating, not a recommendation. That is at the strong end of our range: AMZN scores well on the fundamentals we weight most heavily. The score is helped most by revenue growth (19.6%). Read how scores work to see what each input contributes.
What is the AMZN stock forecast for 2026?
We publish a fundamentals outlook rather than a price target. For 2026 the AMZN view rests on revenue growth of 19.6%, a net margin of 17.4% and a trailing P/E of 21.0x, which together produce the 88% Strong Buy Score. Our methodology explains how those inputs are weighted.
What are key support and resistance levels for AMZN?
Support and resistance are technical levels, so they are not part of the fundamentals score. You can see current AMZN demand zones (support) and supply zones (resistance) on our demand zones page. With AMZN at $261.26, the tool shows how far the stock sits from the nearest zone.
Which companies are AMZN's closest peers?
On this page AMZN is compared with BABA, PDD, EBAY, JD. Compared against other Internet Retail companies we cover, picked for having a similar market capitalisation to AMZN. The table puts AMZN's a gross margin of 50.8%, an ROE of 30.6%, a debt-to-equity ratio of 0.46 next to the same figures for each peer.
What is Amazon.com, Inc.'s market cap and P/E ratio?
As of August 31, 2026, Amazon.com, Inc. (AMZN) has a market cap of $2.82T, a trailing P/E of 21.0x and a forward P/E of 25.1x. Valuation is one of the inputs to the Strong Buy Score, alongside growth, margins, capital efficiency and balance-sheet strength.
Where does the AMZN data on this page come from?
Company financials come from Amazon.com, Inc.'s own filings with the SEC, with prices and consensus estimates from market data feeds; the figures on this page were last refreshed on August 31, 2026. Our data sources page lists every provider and how often each one is updated.
Is the AMZN analysis PDF report free?
Your first AMZN report is free and does not require a card. The score on this page is a five-factor screen; the report runs the deeper eight-section analysis, adding moat, free cash flow, share dilution and valuation work that is not on this page. Further reports are covered by a subscription; see pricing for the current plans.

This AMZN analysis is for educational and informational purposes only and does not constitute financial advice. All data is sourced from public filings and market feeds. Past performance does not guarantee future results. Read our full disclaimer.