NKE Stock Analysis & Forecast (2026)

NIKE, Inc. Consumer Cyclical Footwear & Accessories
$44.93
Current Price
68%
Buy
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Data refreshed: June 13, 2026

Key Financial Metrics

Market Cap
$66.54B
P/E Ratio (TTM)
29.6x
P/E Forward
24.7x
Revenue Growth
0.1%
Gross Margin
40.9%
Net Margin
4.8%
Return on Equity
16.0%
Debt/Equity
0.79

AI Analysis Summary

NIKE, Inc. (NKE) is a Consumer Cyclical company in the Footwear & Accessories industry with a 68% Buy Score. Key strengths include Gross Margin (40.9%), Return on Equity (16.0%). Our AI evaluates 8 fundamental categories including revenue growth, margin quality, balance sheet strength, cash flow generation, return on capital, and valuation metrics.

Revenue Growth: Moderate Gross Margin: Good Net Margin: Thin Return on Equity: Good Debt/Equity: Elevated

This analysis is generated by StrongBuyAnalytics AI using publicly available financial data from SEC filings, earnings reports, and market feeds. It is not personalized investment advice. See our methodology and disclaimer.

NKE Fundamental Analysis Report
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68%
Strong Buy Score
  • 8 Fundamental Categories Analyzed
  • Revenue & Growth Trends
  • Margin & Profitability Analysis
  • Balance Sheet Strength
  • Cash Flow Quality
  • Valuation Assessment
  • AI-Powered Investment Insights
Get Your Free NKE Report

How It Works: AI Stock Analysis in 60 Seconds

See how our AI analyzes NKE fundamentals to generate buy/sell signals and Strong Buy Scores.

Why NKE Has a 68% Score

Our AI evaluates NIKE, Inc.'s fundamentals across multiple dimensions. Here is what is driving the current Buy rating:

Recent Catalysts for NKE

Key developments and data points that may impact NIKE, Inc.'s trajectory:

Earnings declined -34.8% — watch for stabilization in coming quarters.
Wall Street consensus target is $59.58 (+32.6% from current price), based on 33 analyst estimates.
Analyst consensus recommendation: Buy.
Institutional ownership at 82.5% — strong smart-money backing.
Dividend yield of 3.65% provides income while you wait for capital appreciation.

NKE vs. Peers

How NIKE, Inc. stacks up against comparable Consumer Cyclical companies on key metrics:

Ticker Price Market Cap P/E Rev Growth Net Margin ROE
NKE $44.93 $66.54B 29.6x 0.1% 4.8% 16.0%
AMZN $238.55 $2.57T 31.6x 16.6% 12.2% 24.3%
TSLA $406.43 $1.53T 369.5x 15.8% 3.9% 4.9%
HD $328.39 $327.44B 23.3x 4.8% 8.4% 128.4%
MCD $284.81 $202.36B 23.5x 9.4% 31.6%

Main Risks for NKE Investors

Every investment carries risk. Here are the specific risk factors our analysis identified for NIKE, Inc.:

Competitive pressures in the Consumer Cyclical sector.
Macroeconomic headwinds including interest rate changes and consumer spending shifts.

Generate the full PDF report for a detailed risk-reward framework and bear-case scenarios.

NKE Balance Sheet & Cash Flow

A snapshot of NIKE, Inc.'s financial health based on the most recent filings:

Total Cash
$8.06B
Total Debt
$11.18B
Current Ratio
2.14
FCF Yield
2.0%
EBITDA
$3.86B
Operating Margin
6.9%

Data sourced from the latest SEC filings. Generate the full PDF report for detailed balance sheet and cash flow commentary.

NKE Valuation Snapshot

Trailing P/E
29.6x
Growth premium
Forward P/E
24.7x
Earnings growth expected
Price / Book
4.7x
Premium
PEG Ratio
1.57
Fairly valued
Analyst Target (Mean)
$59.58
Range: $23 – $120
Dividend Yield
3.65%
5Y avg: 1.59%
52-Week Price Range — NKE is trading at 9% of its range
$41.35 (52W Low) $80.17 (52W High)

Is NKE a Buy Right Now?

Based on our AI-powered fundamental analysis, NKE has a Strong Buy Score of 68%, earning a "Buy" rating. This score synthesizes 8 key financial metrics to provide an objective investment signal.

Moderate Buy Signal

NIKE, Inc. shows mixed fundamentals with some strengths and areas to monitor. Positives include Gross Margin (40.9%).

NKE AI Buy & Sell Signals Explained

Our AI analyzes NIKE, Inc.'s financial statements to generate buy/sell signals based on quantitative metrics, not market sentiment or news headlines. Here's what drives the 68% score:

  • Revenue Growth: 0.1% year-over-year (positive)
  • Gross Margin: 40.9% (strong pricing power)
  • Net Margin: 4.8% (profitable)
  • Return on Equity: 16.0% (excellent capital efficiency)

Generate the full PDF report for complete category-by-category scoring and AI-powered investment recommendations.

Key Support / Demand Zones

Technical traders can view real-time demand and supply zones for NKE on our Demand Zones page. These zones identify key price levels where institutional buying or selling has historically occurred.

With NKE currently trading at $44.93, our system monitors proximity to these critical levels and can alert you when the stock approaches support or resistance zones.

Subscribe to demand zone alerts to receive real-time notifications when NKE reaches key technical levels.

Earnings & Revenue Outlook

NIKE, Inc. operates in the Consumer Cyclical sector, specifically in Footwear & Accessories. Understanding earnings trends is crucial for forecasting NKE's trajectory.

Current revenue growth of 0.1% slightly beats the average company.

Visit our Earnings Calendar to track upcoming NKE earnings dates and historical beat/miss patterns. Sign up for earnings alerts to get notified before announcements.

NKE Stock Forecast (Next 3–12 Months)

Our AI projects NKE's trajectory based on current fundamentals and historical patterns. With a 68% Strong Buy Score, here's what the data suggests:

Mixed Outlook: NIKE, Inc. shows moderate fundamental strength. Revenue growth at 0.1% is positive but warrants monitoring. The stock may trade sideways or experience modest gains depending on execution and market conditions.

For a complete 12-month price forecast with specific bull/bear scenarios, generate the full PDF report.

Valuation Metrics (P/E, Growth, Margins)

Understanding valuation is critical for determining if NKE is fairly priced. Here's the current snapshot:

  • Market Capitalization: $66.54B
  • P/E Ratio (TTM): 29.6x (growth premium)
  • Forward P/E: 24.7x (based on analyst estimates)
  • Debt/Equity: 0.79 (moderate leverage)

Our AI weighs these metrics against growth rates and margin quality to determine if NKE offers compelling risk-adjusted returns at current prices.

Bull Case for NKE

Here's why investors are bullish on NIKE, Inc.:

  • Gross Margin (40.9%)
  • Return on Equity (16.0%)

While these positives exist, investors should weigh them against the risks outlined in the bear case below.

Bear Case & Risks for NKE

Every investment carries risk. Here are potential concerns for NKE investors:

  • Competitive pressures in Consumer Cyclical
  • Macroeconomic sensitivity and interest rate exposure
  • Execution risk on growth initiatives
  • Valuation compression if growth slows

The full PDF report includes a detailed bear case analysis with specific risk ratings for each category.

Summary / 12-Month Outlook

NKE Summary: NIKE, Inc. earns a 68% Buy Score based on AI analysis of fundamental data. Trading at $44.93 with a $66.54B market cap, the stock presents a balanced risk/reward profile for the coming year.

Bull Case: Gross Margin (40.9%), Return on Equity (16.0%)

For the complete analysis with specific price considerations, growth projections, and AI-powered buy/hold/sell recommendations, generate your free NKE PDF report.

Learn More About Stock Analysis

Deepen your understanding of the concepts used in this NKE analysis:

Fundamental Analysis Guide

Learn how to evaluate stocks using financial statements and key metrics.

Understanding P/E Ratio

What P/E ratio tells you about a stock's valuation and growth expectations.

Return on Equity (ROE)

Why ROE matters for stock selection and how to interpret it.

Stock Valuation Methods

Compare DCF, P/E, and other approaches to value stocks like NKE.

What Are Demand Zones?

Find key support and resistance levels for NKE and other stocks.

How to Read Earnings Reports

Understand earnings per share, revenue surprises, and guidance.

Related Tools for NKE

Demand Zone Analyzer NKE Live Chart NKE SEC Filing News Earnings Calendar Institutional Ownership Sector Scanner Average Down Calculator

NKE SEC Filing News

Latest SEC filings for NKE explained in plain English — insider buys/sells (Form 4), proposed sales (Form 144), material events (8-K), and quarterly & annual reports.

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Frequently Asked Questions about NKE

Is NKE a good buy right now?
NKE currently has a Strong Buy Score of 68% (Buy). NKE shows moderate buy signals. The stock has mixed fundamentals worth reviewing in detail. Generate a free PDF report for specific buy/hold/sell recommendations.
What is the NKE stock forecast for 2026?
Our AI forecasts NKE based on current fundamentals: revenue growth of 0.1%, net margin of 4.8%, and P/E of 29.6x. The 68% Strong Buy Score reflects our outlook combining growth trajectory, margin quality, and valuation. See the full 12-month projection in your PDF report.
What are key support and resistance levels for NKE?
View real-time NKE demand zones (support) and supply zones (resistance) on our Demand Zones page. With NKE currently at $44.93, you can see how close the stock is to key technical levels. Subscribe to get alerts when NKE approaches these zones.
How do NKE fundamentals compare to peers?
NIKE, Inc. operates in the Consumer Cyclical sector. Key metrics for peer comparison: Gross margin 40.9%, ROE 16.0%, Debt/Equity 0.79. The 68% Strong Buy Score factors in how these metrics stack up against industry averages. Data is refreshed daily.
Is the NKE analysis PDF report free?
Yes! Your first NKE fundamental analysis report is completely free with no credit card required. The PDF includes the full Strong Buy Score breakdown, all 8 fundamental categories analyzed, AI-powered insights, and specific investment recommendations. Additional reports are available through our subscription plans starting at $24/month.
What is NIKE, Inc.'s market cap and P/E ratio?
NIKE, Inc. (NKE) has a market cap of $66.54B and a trailing P/E ratio of 29.6x (forward P/E: 24.7x). These valuation metrics are key factors in our Strong Buy Score calculation. See all metrics in the PDF report for comprehensive valuation analysis.

This NKE analysis is for educational and informational purposes only and does not constitute financial advice. All data is sourced from public filings and market feeds. Past performance does not guarantee future results. Read our full disclaimer.